This document introduces two new female-led online travel brands in China - SHElovestraveling.com, a female-oriented travel media website founded by Joyce Yang, and Kezhanyou.com, a hostel booking portal founded by Jayne Goh. It notes that women make up the majority of online travel purchases and reviews. Yang and Goh decided to collaborate and pre-launch their sites together on International Women's Day to encourage more female entrepreneurship in the travel industry.

1.
Women
to
watch
out
for
in
travel
tech
8
March
2012
SHANGHAI
-­‐
marks
the
joint
pre-­‐launch
of
two
exciting
online
travel
brands
-­‐
女人 i 旅行
SHElovestraveling.com
a
female-­‐oriented
travel
media,
and
客
栈游 Kezhanyou.com
a
hostel
booking
portal.
Founded
and
led
by
the
ladies
Joyce
Yang
and
Jayne
Goh
respectively,
they
wish
to
share
their
business
ideas
alongside
the
significance
of
International
Women’s
Day.
It
is
by
no
coincidence
that
they
find
themselves
comfortable
in
the
online
travel
industry.
Females
take
the
lead
in
online
travel
purchasing,
being
responsible
for
65
percent
of
decisions
made
about
travel
products
and
expenditure.
Women
are
also
more
prone
to
letting
their
feelings
about
their
holiday
experiences
known
–
they
are
responsible
for
70
percent
of
hotel
reviews.
1
A
simple
test
on
travel
booking
portals
(both
international
and
local)
also
show
that
relative
to
the
general
Internet
population,
female
users
are
over-­‐represented.2
In
an
industry
where
sales
and
feedback
are
actively
female,
it
seems
almost
natural
for
female
entrepreneurs
to
be
spearheading
it.
This
International
Women’s
Day,
they
wish
to
share
the
benefits
of
being
a
female
entrepreneur
in
hopes
to
encourage
more
women
to
take
that
step.
“Moving
forward
from
women’s
repression
in
Asian
history,
and
from
the
social
expectations
of
a
woman’s
place
in
the
kitchen
-­‐
we
cherish
this
opportunity
to
chase
our
passion,”
says
Jayne
Goh.
Joyce
Yang
also
comments
on
the
advantages
of
being
a
female
entrepreneur.
“We
feel
that
our
industry
partners,
investors
and
clients
are
more
willing
to
help
open
the
doors
(both
literally
and
to
opportunities)
for
us
girls.”
Both
ladies
believe
that
it
is
because
their
female
persona
presents
as
being
more
approachable,
less
intimidating
in
the
presence
of
men,
and
as
such
they
are
willing
to
help.
Inspired
by
CEO
of
Rovio,
Mr
Peter
Vesterbacka’s
“Go
Crazy.
All
Entrepreneurs
are
crazy”
speech
at
Startup
Sauna
on
22
February,
it
was
decided
on
the
day
itself
that
the
two
previously
strangers
were
to
harness
this
strategic
opportunity
collaborate
on
this
pre-­‐launch.
Driven
by
evident
kilowatts
of
spontaneity
and
quick
wits,
we
expect
them
to
continue
making
waves
in
the
near
future.
1
Source:
Qunar
2011
Female
Tourism
Insights
Report
2
Source:
Alexa.com

2.
Joyce
Yang
杨乔 holds
a
truly
international
profile
with
education
from
Taiwan,
China,
UK,
USA
and
Switzerland,
and
working
experience
from
Belgium,
China,
Germany,
Japan,
Switzerland,
The
Netherlands
and
USA.
This
highly
motivated
jet
setter
is
also
the
author
of
“Choices
Upon
the
Road”,
published
in
October
2010.
Combine
her
wide
travels
and
editorial
prowess;
she
is
a
sure-­‐win
candidate
as
founder
of
SHElovestraveling.com
On
the
other
hand,
客栈游 Kezhanyou.com
founder
Jayne
Goh
吴笠绮
is
driven
by
a
deep
passion
for
traveling
and
backed
by
tenacity,
a
strong
curiosity
for
China,
and
her
approachable
cheerful
personality.
She
capitalizes
on
her
experience
through
holding
operations,
marketing
and
strategic
planning
positions
in
organizations
including
Far
East
Organization,
Raffles
International
Limited
and
Singapore
Tourism
Board.
In
the
long
run,
Joyce
and
Jayne
will
continue
to
build
on
their
bond
as
“After
80s”,
and
together
seize
opportunities
and
share
resources
to
grow
their
brands
in
the
market
together.
Ideas
include
a
dedicated
search
function
for
female-­‐friendly
and
female-­‐only
hostels,
and
women-­‐generated
hostel
rankings
on
both
sites.
About
SHElovestraveling.com
Late
2011,
a
new
idea
that
connects
travel,
life
and
passion
was
born
in
Shanghai,
China.
10
women
from
mainland
China,
Hong
Kong
and
Taiwan
decided
that
they
wanted
to
turn
their
shared
passion
–
traveling
into
something
bigger.
They
are
devoted
to
build
a
website
equipped
with
useful
traveling
information
in
Mandarin
for
female
travelers
from
Mandarin
speaking
regions.
The
name
of
this
website
is:
女 人
i
旅 行
SHE
loves
traveling
女人
means
women
in
Mandarin,
i
means
I
in
English,
and
also
has
the
same
pronunciation
of
the
word
爱
(love)
in
Mandarin.
旅 行
means
traveling
in
Mandarin.
At
女 人i旅行
SHE
loves
traveling,
we
wish
to
create
an
online
space
that
is
dedicated
to
female
travelers
from
the
Mandarin
speaking
regions.
SHElovestraveling.com
is
currently
evaluating
Seed
funding.
About
Kezhanyou.com
客栈游 Kezhanyou.com
allows
the
adventurous
Chinese
youth
to
locate
and
book
youth
hostel
and
guesthouse
rooms
throughout
China.
True
to
the
culture
of
hostelling
and
backpacking,
its
one
message
is
to
promote
the
essence
of
friendship
and
the
community–
as
opposed
to
soulless
hotel
stays.

3.
Opportunity
beckons,
as
the
current
market
stands
fragmented
with
222,000
hostels
across
China
and
a
conservative
potential
of
US$50million
per
annum.
It
will
be
open
for
Series
A
investment
round
in
June
2012.
Media
Enquiries:
Joyce
Yang
Jayne
Goh
Founder,
SHElovestraveling.com
Founder,
Kezhanyou.com
+86
138
1643
3344
+86
131
2486
6181
shelovestraveling.com@gmail.com
jayne@kezhanyou.com