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Generation C: The Future Generation
Generation C is a digitally connected cohort characterized by their creativity, desire for control, and community engagement across various platforms. They defy traditional generational labels, focusing instead on shared values and behaviors associated with technology and content creation. Brands aiming to connect with Generation C should prioritize empowerment, creativity, and meaningful engagement over simply marketing products.
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Generation C: The Future Generation
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- 3. The avalanche ofconsumer generated 'content' that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis. -Trendwatching, 2004
- 4. Gen C isa powerful new force in consumer culture. Sixty-five percent are under 35 but they span the generations, empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want. -Google’s Meet Gen C: The YouTube Generation, 2013
- 5. From those descriptions,we can deduce that Gen C are all connected to 2 things…
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- 9. They are familiarwith technology They rely on mobile communications They have the desire to remain in contact They are content-centric They seek control of their world and culture
- 10. Gen C willtransform how we work and how we consume.
- 12. Connection Technology is seamlesslyintegrated throughout Gen C life. They live in the present tense, connecting across all screens, all the time, everywhere.
- 13. Creativity Not only passivelyconsuming contents, Gen C is on the race to get them to create, to produce, and to participate with the help of advancing technology.
- 14. Control As one ofhuman’s fundamental needs, Gen C have the desire to be in charge and control over what they own (the product and the brand).
- 15. Communication The development ofits own pervasive culture of communication has led some observers to dub this group “the silent generation,” as digital communication channels have replaced much of the physical interaction typical of prior generations.
- 16. Celebrity The members ofGen C have the power to produce, display and then distribute their own images, their creations, their content to millions and become a sensation.
- 17. Community Gen C feelsan urgent need to engage with the world, satisfying that hunger via community – both the real community of select friends and family and the virtual community of far-flung followers, fans and acquaintances.
- 19. Generation X The generationborn after the Western post-World War II baby boom describing a generational change from the Baby Boomers
- 20. Generation X Generation Y thegeneration born after the Western post-World War II baby boom describing a generational change from the Baby Boomers The demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Commentators use beginning birth years from the early 1980s to the early 2000s
- 21. Generation X Generation Y thegeneration born after the Western post-World War II baby boom describing a generational change from the Baby Boomers the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Commentators use beginning birth years from the early 1980s to the early 2000s Generation Z Generation Z is one name used for the cohort of people born after the Millennial Generation. Some sources starting it at the late 1990s or from the mid 2000s to the present day
- 22. Generation X Generation Y thegeneration born after the Western post-World War II baby boom describing a generational change from the Baby Boomers the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Commentators use beginning birth years from the early 1980s to the early 2000s Generation C Generation Z While other generations, like generation X, Y, and Z are represented by their demographic , generation C is represented by their psychographic, which means they are ageless Generation Z is one name used for the cohort of people born after the Millennial Generation. Some sources starting it at the late 1990s or from the mid 2000s to the present day.
- 23. Everybody can bea generation C member, whether you are born as a generation X, Y, or Z as long as they choose to be active ‘digital natives’ who love digital media.
- 24. Most people believedthat generation Y/Z and generation C is the same.
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- 26. The differentiation betweengeneration Y/Z and C is the need of sharing and having control.
- 28. Intel & Toshiba TheBeauty Inside Social-powered movie. Generation C involved in the creation process and got a chance to starred on it.
- 29. Rob Thomas, Creatorof Veronica Mars The Veronica Mars Movie Project The fans backed the creator of Veronica Mars to bring back the series into wide screen format.
- 30. AXE/Lynx AXE Anarchy TheGraphic Novel The first comic to be created in real time with the content crowdsourced from Facebook, Twitter, and Youtube.
- 31. Hewlett Packard Pictures OfYou HP told the consumers that it’s all about ‘you’ and ‘you’ should be taking pictures, sharing them, forwarding them, printing them and posting them on a HP website
- 32. Apple Think Different Apple toldtheir consumers that they have control to change and influence their lives by creating personalized products such as iPhoto, iMovie, iPod, iTouch, iMac, etc.
- 34. START FROM THEM Tryto understand the generation C. Don’t start with the question “what can they do with our brand?” but start with “what can our brand do for them?”
- 35. LET THEM HAVECONTROL Give generation C the freedom to do what they want. After all you’re doing it for them.
- 36. SPARK THEIR CREATIVITY GenerationC is creative at heart. Help them find their inner Andy Warhol.
- 37. LET THEM SHARE GenerationC will share things they made or find interesting. Give them the hub as the place to curate.
- 39. Are you readyto tap into
- 40. To be continuedin… C
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- 42. Do you havesomething in mind? Let’s discuss it in the comment!
- 43. Thanks! Andi Adiprasetyo Digital Planner/Enthusiast @moonayyy AndiAdiprasetyo Andi Adiprasetyo andiadiprasetyo@ymail.com