Tourism is one of the most dynemic markets in the 21st century. We prepared for you 10 the most important trends of 2017 that every company that works in this industry should know.

1. Top 10 trends of
The Travel Market
2017

2. Trend #1.
Significant growth of Asian, African and Middle East
travel markets
By 2030, most of the growth in international travel
will come from Africa, Asia and the Middle East. Be-
tween 2016 and 2026, the top 10 fastest growing
destinations for leisure travel spending are expect-
ed to be India, followed by Angola, Uganda, Brunei,
Thailand, China, Myanmar, Oman, Mozambique
and Vietnam*.
Top10TrendsofTheTravelMarket2017
*Source: Industry trends by World Economic Forum.

3. Trend #2.
Digital technologies are central to the travel
business
New entrants, especially digital natives including
online travel aggregators (OTAs), are transforming
the value chain. Till 2025 digitalization in aviation,
travel and tourism is expected to create up to $305
billion of value for the industry through increased
profitability, reduced environmental footprint, im-
proved safety and security, and cost and time sav-
ings for consumers*.
Top10TrendsofTheTravelMarket2017
*Source: Industry trends by World Economic Forum.
Travel Trend Report 2017 by Trekksoft.

4. Trend #3.
Eco-friendly tourism
“Take nothing but pictures. Leave nothing but footprints”
Chief Seattle
Along with the rising consumer and industry interest in
eco-tourism, tour operators and activity providers will
need to incorporate ways to bring sustainability to the
forefront of their offers. The main idea is to bring people
to the natural environment. Besides, already now many
tourists are choosing to visit destinations that will benefit
the most from their tourist dollars*.
Top10TrendsofTheTravelMarket2017
*Source: Travel Trends Towards Sustainability in 2017: This is Ecotourism by Medium.com
Top Tourism Trends 2017 by Regiondo.

5. Trend #4.
Solo travels
LookingatGoogleSearchtrends,thenumberofsearch-
es for the term “solo travel” and “travel alone” demon-
strates constant growth. Thus, in 2017 it is more than
100% higher than it was 5 years ago and 10% higher
than it was in 2016. Important fact that vast major-
ity of solo travellers are turning to social media when
they are planning their trips.
The major concern amongst solo travellers is safety.
Believed that travel alone for a man is more safe than
for woman but recent research showed that solo trav-
eller of 2017 is a woman over 35 y.o. According to the
majority (55%) of travel agents, the most common
reason women travel solo is because they value their
independence and are sophisticated enough to travel
alone*.
Top10TrendsofTheTravelMarket2017
*Source: Solo Travel Trends 2017 by Solo Traveler.
Photo by Jeff Hopper on Unsplash

6. Trend #5.
Women empower
To continue the topic of women in travel, need to
admit that 80% of all travel decisions are made
by women. 75% of those who take cultural, ad-
venture or nature trips are women. Women also
travel differently than men do. 87% of women say
they go for the beautiful scenery, compared with
72% of men*.
Top10TrendsofTheTravelMarket2017
*Source: Women Travel Statistics and Women Travel Trends by Gutsytreveler.com
Women Are Becoming More Adventurous Travelers—and Doing It Alone by Conde Nast Traveler.

7. Trend #6.
Take less, spend less
Obstacles that once prevented people from travel-
ing, like high costs and limited accommodations,
are falling away. Cheap flights and other alternative
ways of travel (Bla bla car, hitchhiking etc.)allow for
spontaneous weekend trips. Access to private homes
through online booking services, growth of popular-
ity of Couchsurfing and similar communities make it
easier to get away. And no one wants to be weighed
down with heavy luggage so they’re packing light (so
called “capsule travel wardrobe”*.
Top10TrendsofTheTravelMarket2017
*Source: 2017 travel trends: Top destinations, and how to be there before they book by Business.Pinterest.

8. Trend #7.
Connecting with your roots
Trips of 3+ generations together are becoming
more popular. Nowadays, families are traveling
together on multi-generational trips to celebrate
milestones, explore new destinations or just get
away from the hustle and bustle of daily life. They
want to reconnect with each other by making mem-
ories together. Mostly families are going to explore
new places and culture with educational purpose or
just to have relaxing time on the beach*.
Top10TrendsofTheTravelMarket2017
*Source: We are family: top family travel trends of 2017 by Carribean Hotel&Tourism Association.
Photo by Blaise Vonlanthen on Unsplash

9. Trend #8.
Work&travel
No longer seen as lost time or a career inconve-
nience, business travel is increasingly appreciated
as an opportunity to expand horizons, find inspira-
tion and progress in a career. So much so that 30%
of travelers would even accept a lower paid job if it
meant they could travel more for work! More and
more people are looking for freedom and flexebil-
ity, including travel and work*.
Top10TrendsofTheTravelMarket2017
*Source: 8 Big Travel Predictions for 2017 by Booking.com.
Travel Trend Report 2017 by Trekksoft.

10. Trend #9.
Collect experience, not money
Travelers crave active experiences tailored to
their interests and abilities. And they’re venturing
all over the globe to find them.
Travelers venture into the unknown to learn wis-
dom from cultures and places outside their own,
returning home to implement this knowledge, ulti-
mately changing their lives and the lives of others
around them*.
Top10TrendsofTheTravelMarket2017
*Source: Tourism Trends 2017: Prepare your Business by Rezdy.
Why “Transformative Travel” Will Be the Travel Trend of 2017 by Vogue.

11. Trend #10.
Travel with a purpose
No luxury hotels, no Instagram photo’s by
the pool. Trevelers want to visit communities
and give something back. They travel to Bo-
livia to report about violence against wom-
en, to India to teach children or to Uganda
to help poor. By this type of travelling peo-
ple receive tight connection with local com-
munities, as well as free accomodation and
food. To spend annual vacations by going on
a short-term volunteering for a few weeks is
a new trend of 2017*.
Top10TrendsofTheTravelMarket2017
*Source: 5 new travel trends for 2017 by Wander Lust.

12. Sources:
1. Travel Trends Towards Sustainability in 2017: This is Ecotourism by Medium.com
2. Top Tourism Trends 2017 by Regiondo.
3. Industry trends by World Economic Forum.
4. Sparrowly group’s top ten tourism and travel trends 2017 by Sparrowly Group.
5. Tourism Trends 2017: Prepare your Business by Rezdy.
6. Solo Travel Trends 2017 by Solo Traveler.
7. Women Are Becoming More Adventurous Travelers—and Doing It Alone by Conde Nast
Traveler.
8. Women Travel Statistics and Women Travel Trends by Gutsytreveler.com
9. 2017 travel trends: Top destinations, and how to be there before they book by Business.
Pinterest.com.
10. We are family: top family travel trends of 2017 by Carribean Hotel&Tourism Associa-
tion.
11. 8 Big Travel Predictions for 2017 by Booking.com.
12. Why “Transformative Travel” Will Be the Travel Trend of 2017 by Vogue.
13. 5 new travel trends for 2017 by Wander Lust.
14. Travel Trend Report 2017 by Trekksoft.

13. Prepared by
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