The document outlines the mission and vision of Quem Vai, a Brazilian startup that aims to become a large player in tourism by consolidating demand for small group experiences and helping people strengthen bonds through group travel. It notes that millennials travel infrequently and could improve their social lives. A survey found many millennials are frustrated by the lack of new social opportunities and travel. Quem Vai aims to address barriers to group travel by creating a marketplace for discovering, organizing, and purchasing group tours and trips to facilitate more frequent socializing and travel among millennials.

1. Get together. Collect memories.

2. Mission and Vision
Mission:
Become a large player in the Tourism industry,
renowned for consolidating and growing the
demand for small group experiences.
Help people create and strengthen
interpersonal bonds through group travel.
Vision:

3. Millennials are not travelling enough and could
improve their social life
1) Survey carried out by Quem vai? with 200 millennials from all over Brazil.
Large share of millennials
are frustrated with their
leisure life1
Group travel is among the
preferred social
experiences1
Why aren’t group trips
happening more often?
▸ 21% are frustrated with the
frequency with which they
meet new people
▸ 29% need to have more
contact with friends
▸ 54% are frustrated with
the frequency with which
they travel to new places
▸ Difficult to discover group
trip ideas
▸ Hard to find enough people
▸ Hard to manage the group’s
payments
▸ Uncomfortable to buy a
group trip if you don’t know
who would go with you
▸ 70% gave the highest score
to group travel in a scale of
satisfaction
▸ 89% gave the highest score
to small get-togethers in a
scale of satisfaction

4. Moreover...
The distribution of excursions
and group tours is:
 Unprofessional
 Offline
 Ineffective

5. What if we could break the barriers that hinder group
travelling?
MARKETPLACE OF GROUP TRAVEL
Social Commerce
(to make discovery and
group buying easier)
•Travel agencies
•Tour operators
•Tour guides
•Hotels
•Hostels
•Others

6. Place your screenshot here
Choose your trip
1
The product:

7. Save your spot
2
The product:

8. Not enough people?
One-click refund
3
The product:

9. We would be addressing a huge market...
TAM: R$80 billion
Rationale: total annual
spending of domestic and
foreign tourists
SAM: R$11 billion
Rationale: total revenues from
Brazilian tour operators (domestic
tours only)
SOM: R$200 million
Rationale: only southern metropolitan
areas and specific consumer profile
Travel survey (FGV and MTur):
Metropolitan population: 30 million
24 to 45 years old: 28%
Planning to travel in the next 6 months: 38%
National trips: 84%
Within the state: 24%
Alone or with friends: 32%
Average budget: R$ 1000
BRAZTOA Report:
Total revenues from tours: R$ 7 bi
Estimated total spending in addition
to the tours: R$ 4 bi
National tourism industry report:
Domestic travel:
60 million Brazilian travelers
Estimated avg. annual budget: R$ 1000
International receptive:
6.4 million foreign travelers
Estimated avg. annual budget: R$ 3000
1 US$ = R$ 3.20

10. Revenue model
10% to 20% commission on sales.
Industry average on
commoditized
packages
For highly
differentiated products

11. How is QUEM VAI positioned?
Cumbersome, that’s why people
rarely do
There should be a marketplace
to centralize, curate and
promote the discovery of those
• We are that marketplace!
• You don’t lose time organizing
the trip
• You see who is going with you
• You can easily buy privately
with your friends
• You can evaluate the trip
organizer based on reviews
When somebody is
craving for more
human connection and
excitement, he might:
Only travel (alone, with
partner, family or a few
friends)
Travel AND socialize
Only socialize
(nightclubs, bars, local
attractions)
Buy a group trip on
Quem vai?
Join an open excursion
(they are rare and hard
to find)
Organize a group trip
herself

12. Timeline...
May/16
Company
foundation
Sep/16 Nov / 16
Brazil’s most
innovative tourism
startup of 2016
Dez /16
Participation in
Berkeley’s
Innovation
Acceleration
Program
$ Government Grant:
R$ 100k
(~US$ 30k)
Jan / 17
Signed
contract with
first trip
organizers
Fev/17
Launched the
MVP
Mar / 17
Beginning of
marketing
efforts

13. Final Status
 Product complete
 7 partner tour operators
 1st place:
3005Leads
Qualified Leads 305
Sales 8
10,2%
R$ 0,50 per lead
 R$100k capital raised
 20+ listed trips

14. Founding Team
CEO
Gabriel Bogo , 26
B.S. in Mechanical Engineering at UFSC (Brazil)
Exchange program at UCLA (USA)
Former Management Consultant
CTO
Rodrigo Travessini, 24
B.S. in Electronics Engineering at UFSC (Brazil)
Exchange program at UofT (Canada)

15. Thank you for the opportunity.
bogo@quemvai.com
www.quemvai.com