This document outlines marketing campaign tools and strategies for a hospital. It discusses both traditional methods like BTL activities and newer digital methods. The campaigns aim to create awareness, build trust, and increase footfall through activities like installing identifying beam lights, BTL posters/ads, a one-touch ambulance support app, WhatsApp profile picture campaigns, and associate partner promotions. Monthly plans detail rolling out these tools over 3 months, analyzing their effectiveness, and adjusting campaigns accordingly. The overall goal is to effectively promote the hospital's services and brand recognition.

1. MARKETING TOOLS
For
Hospital
By : Rahul Arora

2. Campaigning tools:
 Traditional methods of campaign
• BTL activity
• Associates Partner campaign
 New methods of campaign
• Beam Light campaign
• One touch campaign
• Whats app DP campaign
• Street Plays Campaign

3. Series of activities & its Impact
Beam
Light with
BTL
One
touch
support
Whats
APP DP
campaign
Creating
Awareness
Building
Trust
Increasing
Foot fall

4. Campaign 1.1: Beam Light
Beam light :-
“Light of Trust” the beam light would work as an instant indicator of availability for
all medical needs as it would be able to attract people from at least a radius of
5km.
Advantages :-
• People will recognize as a Brand .
• One time investment.
• Constant brand hammering.
• Good source of attraction.
• Unique identification and location indicator.
• Curiosity would cause word of mouth.

5. Campaign 1.2: BTL
BTL Activity:
• Poster
• New paper
• Flyers
• Sticker on new paper
• Wall painting
• Stutter paints
• Dhaba paint
• Umbrella activity
• Auto advertisement
• Flex Board at chemist level and hooding.
• Street Plays
Advantages:-
• Wide door step coverage.
• Targeting specific zones.
• Cost effective.

6. Campaign 2 One touch Support
Introduction of one touch ambulance support Program:-
• Mobile APP for smart phones.
• Ambulance at one touch.
• Mobile APP would also give updates on schemes.
• GPRS status update of nearest ambulance and approx time that it would take
to reach the patient.
• Auto call back from call centre for further guidance.
Advantages:-
• Ready assistance for customers.
• Source of Database for hospital
• One touch assistance for both educated/uneducated.
• User friendly application.

7. Sample News paper ad/ social media Campaign
Ab Din Ho Ya Raat
Jab Bhi ho Zarurat
Dabao button aur pao 10min
Mai Humara sath
XXX hospital Now in Greater Noida
Download our mobile app and always found us with you.

8. Campaign 3: Whats app DP campaign
• Upload DP on your whats’ app profile for 15 days and get free voucher of OPD
consultation which can be redeemed within six months from date of issue for
consultation purpose.
DP
Advantages:-
• Source of Database for hospital
• Viral advertisement.
.

9. Zero Down: Associate Partner Campaign
• Targeting all the trade doctors of XXXXXXXX region and ask them to become associate
partner of XXX hospital XXXX
• In Return XXX hospital will ensure visibility of their name in hospital panel list.
• XXXX will provide hospital signature pad’s and assist them with light hooding to be put
outside their clinic with XXXX logo.
• Hospital would get increased foot fall and Doctors would get ancillary benefits
Zero Down: Campus Campaign
Presentation by Doctors of XXXX in the colleges.
• Gynecologist to create awareness on Breast cancer/ Cervical cancer and how to
evaluate it.
• Psychiatrist to give presentation on stress handling.
• Introduction of XXXX health card & Increasing revenue.

10. Monthly Strategies
Plan for 1 Month
• Installation of Beam light
• Adding approximately 10 associate in max group
• Painting of 10 shutters
• Distribution of 50 umbrella
• Wall painting
• Chemist hooding.
• Other BTL activities.
Plan For 2nd Month (in addition to activities of 1st month)
• Preparatory activity of APP and initial phase depending on costing and availability
of Software engineer.
• Mid term analysis to check affectivity and re-instate campaign as required.
Plan for 3rd Month (in addition to activities of previous months)
• Studying database and looking into cost out put analysis.
• Sharing relevant progress reports.

11. What really matters???...

12. Thank You
By Rahul Arora:
Contact Number:- 9990392050