Lanka Hospitals commissioned Asenshal to develop the brand presence of their new Women's Wellness Centre. Asenshal created a simplistic yet comprehensive brand guideline and visual identity. This included the brand's color palette, various branding elements, operational materials, a launch event, and advertising campaigns to position the centre as a high-end alternative to foreign healthcare options.

2. Lanka Hospitals commissioned Asenshal to develop the brand
presence of their new Women’s Wellness Centre; a state-of-the-art
division within Lanka Hospitals PLC, created to cater towards
Women’s Health. Considering the upmarket positioning of Lanka
Hospitals as well as the need to position it as a high-end
alternative to foreign hospitals, we developed a simplistic yet
comprehensive brand guideline and principle.

3. R: 249 G: 188 B: 148
C: 1 M: 30 Y: 42 K: 0
Pantone: 473 C
R: 109 G: 110 B: 112
C: 0 M: 0 Y: 0 K: 70
Pantone: 424 C
Centre Branding

4. 3ft x 3ft Mammogram Counter Branding 3ft x 5ft Mammogram Counter Branding (Selected)

5. 3ft x 3ft First Floor Directional Branding

6. 48in x 585mm Sinhala Panel 48in x 585mm English Panel48in x 780mm Main Panel

7. : 249 G: 188 B: 148
: 1 M: 30 Y: 42 K: 0
antone: 473 C
R: 109 G: 110 B: 112
C: 0 M: 0 Y: 0 K: 70
Pantone: 424 C
Outdoor Branding

8. 6.5ftx2.5ftXPennants

9. 72inx32inCladdingPanel84inx48inLiftBranding

10. G: 188 B: 148
30 Y: 42 K: 0
e: 473 C
R: 109 G: 110 B: 112
C: 0 M: 0 Y: 0 K: 70
Pantone: 424 C
Operational Branding

11. 8.5cm x 5.4cm Loyalty Card 9cm x 5cm Visiting Card

12. 44cm x 30cm Docket (Outer Cover) 44cm x 30cm Docket (Inner Design)

13. A43-FoldBrochureOuterCover(with10%Offer)
A43-FoldBrochureInnerPages(with10%Offer)

14. A43-FoldBrochureOuterCover(without10%Offer)
A43-FoldBrochureInnerPages(without10%Offer)

15. A4 Member Application (Front) A4 Member Application (Back)

16. A4 Diagnosis Card (Front) A4 Diagnosis Card (Back)

17. R: 249 G: 188 B: 148
C: 1 M: 30 Y: 42 K: 0
Pantone: 473 C
R: 109 G: 110 B: 112
C: 0 M: 0 Y: 0 K: 70
Pantone: 424 C
Launch Branding

18. "Women are the real
architects of society"
- Harriet Beecher Stowe -
Introducing the Women's Wellness
Centre by Lanka Hospitals,
a testament and a monument to those
who build and uplift society - you.
The management of
Lanka Hospitals
would like to invite you
to grace the occasion of
the launch of Lanka Hospitals' dedicated
Women's Wellness Centre
On the 21st July 2016
from 11.30 am onwards
I N V I T A T I O N
RSVP - Dr. Nishani - 0777 787 385
E-Invitation E-Flyer
The management of
Lanka Hospitals
would like to invite
To grace the occasion of the
launch of Lanka Hospitals'
dedicated
Women's Wellness Centre
On the 21st July 2016
from 11.30 am onwards
RSVP - Dr. Nishani - 0777 787 385
Dress Code - Smart Casual
Staff Invitation

19. The management of
Lanka Hospitals
would like to invite
To grace the occasion of the
launch of Lanka Hospitals'
dedicated
Women's Wellness Centre
On the 21st July 2016
from 6.30 pm onwards
RSVP - Dr. Nishani - 0777 787 385
Dress Code - Smart Casual
Main Invitation (Version 01) Main Invitation (Version 02) Main Invitation (Envelope)

20. R: 249 G: 188 B: 148
C: 1 M: 30 Y: 42 K: 0
Pantone: 473 C
R: 109 G: 110 B: 112
C: 0 M: 0 Y: 0 K: 70
Pantone: 424 C
Press Advertising

21. ÿrl:k( ¬94 ^0& 115 430000" ¬94 ^0& 115 530000 fjí( www.lankahospitals.com B fï,a( info@lankahospitals.com
wu;kak - 0115 432 020
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27cm x 8col Sinhala Press Advertisement

22. Call us - 0115 432 020
you're in
caring, curing
hands...
The Lanka Hospitals' Women's Wellness
Centre, established for the wellbeing of the
soul of society - you, is now open.
No matter which stage of your life you’re in,
we are equipped and ready to serve you. Now,
you can benefit from the unique and
uncompromising services, offered by our
highly professional team of consultants in
order to live a healthy life. We respect your
privacy and want of seasoned and
professional care. That is why we believe,
Lanka Hospitals' Women's Wellness Centre
will become your ally in your pursuit of a
fulfilling and healthy life.
Tel : +94 (0) 115 430000, +94 (0) 115 530000 Web : www.lankahospitals.comE mail : info@lankahospitals.com
asenshal
27cm x 10col English Press Advertisement

23. Call us - 0115 432 020
Tel : +94 (0) 115 430000, +94 (0) 115 530000 Web : www.lankahospitals.comE mail : info@lankahospitals.com
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27cm x 10col Tamil Press Advertisement

24. 275mm x 203mm Business Today Advertisement

25. 285mm x 205mm LMD Advertisement

26. R: 249 G: 188 B: 148
C: 1 M: 30 Y: 42 K: 0
Pantone: 473 C
R: 109 G: 110 B: 112
C: 0 M: 0 Y: 0 K: 70
Pantone: 424 C
Thank You

27. Campaign Team:
Shaveen Bandaranayake, Founder & Director of PR
Senthooran Katpaganathan, Founder & Head of Strategy
Charith Ramachandra, Executive Creative Director
Buddhima Perera, Head of Operations & Logistics
Agency Contact:
Shaveen Bandaranayake
Asenshal (Private) Limited
No. 40/40A,
Lake Gardens,
Colombo 08
0777 037277
shaveen@asenshal.com