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Engaged Journalism:
Connecting With
Digitally Empowered
News Audiences
Visiting research fellow,
2013-14 academic year
Jake Batsell
@jbatsell
jbatsell@smu.edu
Assistant professor,
Division of Journalism
South by Southwest Interactive
Austin,Texas
March 16, 2015
#engagedj
Engagement, Loyalty and Revenue • @jbatsell • 6.11.14
• Based on visits to more than 25
news organizations in U.S./U.K.
• 100+ interviews
• Aimed at journalists, academics,
students and anyone else interested
in the future of news
• Part of CJR Books series
• More details: j.mp/engagedj
ENGAGED JOURNALISM
(Columbia University Press)
JEM 499 • @jbatsell • 10.7.14#engagedj • @jbatsell • 3.16.15
What is
engaged journalism?
My definition:
The degree to which a news
organization actively considers
and interacts with its audience
in furtherance of its journalistic
and financial mission.
I found that news organizations are trying to
engage audiences in five main ways:
#engagedj • @jbatsell • 3.16.15
1. Face-to-face engagement
#engagedj • @jbatsell • 3.16.15
2. News as conversation
#engagedj • @jbatsell • 3.16.15
3. Serving the ‘passionate vertical’
#engagedj • @jbatsell • 3.16.15
4. Search, explore, play
#engagedj • @jbatsell • 3.16.15
5. Measuring
and monetizing
the audience
relationship
#engagedj • @jbatsell • 3.16.15
The book, boiled down to a tweet:
#engagedj • @jbatsell • 3.16.15
Thanks!
Visiting research fellow,
2013-14 academic year
Jake Batsell
@jbatsell
jbatsell@smu.edu
Assistant professor,
Division of Journalism
More info:
j.mp/engagedj

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Engaged Journalism: Connecting With News Audiences

  • 1. Engaged Journalism: Connecting With Digitally Empowered News Audiences Visiting research fellow, 2013-14 academic year Jake Batsell @jbatsell jbatsell@smu.edu Assistant professor, Division of Journalism South by Southwest Interactive Austin,Texas March 16, 2015 #engagedj
  • 2. Engagement, Loyalty and Revenue • @jbatsell • 6.11.14 • Based on visits to more than 25 news organizations in U.S./U.K. • 100+ interviews • Aimed at journalists, academics, students and anyone else interested in the future of news • Part of CJR Books series • More details: j.mp/engagedj ENGAGED JOURNALISM (Columbia University Press)
  • 3. JEM 499 • @jbatsell • 10.7.14#engagedj • @jbatsell • 3.16.15 What is engaged journalism? My definition: The degree to which a news organization actively considers and interacts with its audience in furtherance of its journalistic and financial mission.
  • 4. I found that news organizations are trying to engage audiences in five main ways: #engagedj • @jbatsell • 3.16.15
  • 5. 1. Face-to-face engagement #engagedj • @jbatsell • 3.16.15
  • 6. 2. News as conversation #engagedj • @jbatsell • 3.16.15
  • 7. 3. Serving the ‘passionate vertical’ #engagedj • @jbatsell • 3.16.15
  • 8. 4. Search, explore, play #engagedj • @jbatsell • 3.16.15
  • 9. 5. Measuring and monetizing the audience relationship #engagedj • @jbatsell • 3.16.15
  • 10. The book, boiled down to a tweet: #engagedj • @jbatsell • 3.16.15
  • 11. Thanks! Visiting research fellow, 2013-14 academic year Jake Batsell @jbatsell jbatsell@smu.edu Assistant professor, Division of Journalism More info: j.mp/engagedj