The evaluation utilized survey responses and Facebook Insights data to analyze the performance of the Ontario Power Generation Winter Festival of Lights Facebook page over its 33rd season. The results showed that the page's largest increase in likes occurred in November during the Opening Ceremonies, indicating it is a major draw. Survey respondents wanted to see more content about this event. Additionally, increasing photos and videos on the page would be beneficial. The typical user is a female aged 25-44 living in Niagara who rates the page favorably.