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Keynote Mobile For You
Our approach
1 Envisioning Your Business
We define the mobile strategy best suited
for you by listening to you
1 Envisioning Your Business
We present the ‘best-of-the-class’
applications
We provide you with our previous
applications

QuickTime™ en een
Planar RGB-decompressor
zijn vereist om deze afbeelding weer te geven.
1 Envisioning Your Business
“The theme-colours should
be easy to change for
other companies.”

“The app should be
available on iOS &
Android.”

“The user should be able
to contact our helpdesk
in less than 25 seconds.”

“Our app should gather as
much personal information
about the user as possible.”
2

Creating User Profiles
Creating user profiles

Define high-level missions
✓“We want to give fellow Cronos companies the ability to organize events easily and gather
commercial information at the same time”.

✓“We want to make a showcase app using the latest mobile technologies, so that we can help
our customer to become more aware of mobileApp possibilities”.

✓“We want to test some of the latest mobile technologies, so that we can use proven technologies
in our commercial projects”.

✓ “We want to further streamline our software factory process so that a feature can be build
faster and better (Minimize the number of escaped bugs)”.
2 Creating user profiles
Define actors & personas
Actor: Entity that interacts with the system for
the purpose of completing an event.

Persona: Actor subtype that avoids the
trap to design for the ‘average’ user.
2 Creating user profiles
Example of an Actor
An EventOrganizer is a person that represents a
commercial organization that is organizing an
event (with speaker informative sessions).
2 Creating user profiles
Example of an Actor
Personal info

Context

With the new app, he wants to …

With the new platform, he
will…

✓
✓
✓
✓
✓
✓

David
40 years
Manager at CompanyX
Married with Carmen, 2 children
Likes soccer, plays squash, ...
Enjoys quality time with wife & children.

✓get technically updated by the event
✓get information about visit interest so it can be
used for commercial purposes.
✓Easily check visitor registration

✓Very busy professional life
✓Works with a pc everyday at work
✓is familiar with new technologies
(smartphones, tablets)
✓Likes to keep things simple.

✓Add extra information about his spending
patterns
✓Get triggered to be more active with his
finances
3 List user activities
Create a story map
Tell the story about your app and find out most important activities.
Order the activities by asking yourself the question: “What do people do with
this system?”
Create task-centric activities.
For each activity, order the tasks by order or importance
Overlap user tasks vertically if some tasks can happen at the same time
3

3 List user activities
3 List user activities
4 Defining features
Write user stories
Scope: Describe in great detail what the user can do in this story.
Example: If he clicks here, this and that will happen.

Additional tests: Certain alternative scenarios that should be tested
Example: If the email address is invalid, show error message.

Additional info: Additional information that is very general but also
important
4 Defining features
Draw wireframes
and screens
5 Optimizing user experience
Branding: Your app defines you.
Usability: It’s intuitive to use.
Functionality: It works like a charm.
Content: Your user finds what he is looking for.
6 Design graphical interface
Based on
wireframes and
user stories
7 Proposing app budget
Based on product backlog
Development time of every story is
estimated
7 Proposing app budget
Points / %

Man-days

Stories

76

76

Spikes

20%

Totals

15

Total (50% Estimates)

Total Buffer Stories

91

8,77

Total Buffer Spikes

9
2

Total Buffer

10,7

Proxy Customer

15,00%

15,29

Architecture/Coaching

5,00%

5,10

Support during Acceptance
Project Management

10
5,00%

5,10

35,5
8 Development strategy
SCRUM
Increases team effectiveness
Optimal ROI
Functioning part of software every 2-4 weeks
Clear insight in project progress
Guarantees the software you need
@

More info?

bart.detandt@cozmos.be

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Keynote Mobile For You

  • 3. 1 Envisioning Your Business We define the mobile strategy best suited for you by listening to you
  • 4. 1 Envisioning Your Business We present the ‘best-of-the-class’ applications We provide you with our previous applications QuickTime™ en een Planar RGB-decompressor zijn vereist om deze afbeelding weer te geven.
  • 5. 1 Envisioning Your Business “The theme-colours should be easy to change for other companies.” “The app should be available on iOS & Android.” “The user should be able to contact our helpdesk in less than 25 seconds.” “Our app should gather as much personal information about the user as possible.”
  • 6. 2 Creating User Profiles Creating user profiles Define high-level missions ✓“We want to give fellow Cronos companies the ability to organize events easily and gather commercial information at the same time”. ✓“We want to make a showcase app using the latest mobile technologies, so that we can help our customer to become more aware of mobileApp possibilities”. ✓“We want to test some of the latest mobile technologies, so that we can use proven technologies in our commercial projects”. ✓ “We want to further streamline our software factory process so that a feature can be build faster and better (Minimize the number of escaped bugs)”.
  • 7. 2 Creating user profiles Define actors & personas Actor: Entity that interacts with the system for the purpose of completing an event. Persona: Actor subtype that avoids the trap to design for the ‘average’ user.
  • 8. 2 Creating user profiles Example of an Actor An EventOrganizer is a person that represents a commercial organization that is organizing an event (with speaker informative sessions).
  • 9. 2 Creating user profiles Example of an Actor Personal info Context With the new app, he wants to … With the new platform, he will… ✓ ✓ ✓ ✓ ✓ ✓ David 40 years Manager at CompanyX Married with Carmen, 2 children Likes soccer, plays squash, ... Enjoys quality time with wife & children. ✓get technically updated by the event ✓get information about visit interest so it can be used for commercial purposes. ✓Easily check visitor registration ✓Very busy professional life ✓Works with a pc everyday at work ✓is familiar with new technologies (smartphones, tablets) ✓Likes to keep things simple. ✓Add extra information about his spending patterns ✓Get triggered to be more active with his finances
  • 10. 3 List user activities Create a story map Tell the story about your app and find out most important activities. Order the activities by asking yourself the question: “What do people do with this system?” Create task-centric activities. For each activity, order the tasks by order or importance Overlap user tasks vertically if some tasks can happen at the same time
  • 11. 3 3 List user activities
  • 12. 3 List user activities
  • 13. 4 Defining features Write user stories Scope: Describe in great detail what the user can do in this story. Example: If he clicks here, this and that will happen. Additional tests: Certain alternative scenarios that should be tested Example: If the email address is invalid, show error message. Additional info: Additional information that is very general but also important
  • 14. 4 Defining features Draw wireframes and screens
  • 15. 5 Optimizing user experience Branding: Your app defines you. Usability: It’s intuitive to use. Functionality: It works like a charm. Content: Your user finds what he is looking for.
  • 16. 6 Design graphical interface Based on wireframes and user stories
  • 17. 7 Proposing app budget Based on product backlog Development time of every story is estimated
  • 18. 7 Proposing app budget Points / % Man-days Stories 76 76 Spikes 20% Totals 15 Total (50% Estimates) Total Buffer Stories 91 8,77 Total Buffer Spikes 9 2 Total Buffer 10,7 Proxy Customer 15,00% 15,29 Architecture/Coaching 5,00% 5,10 Support during Acceptance Project Management 10 5,00% 5,10 35,5
  • 19. 8 Development strategy SCRUM Increases team effectiveness Optimal ROI Functioning part of software every 2-4 weeks Clear insight in project progress Guarantees the software you need