This document discusses mass communication and media, specifically focusing on cinema. It covers two major forms of film - commercial cinema, which aims to entertain audiences through elements like popular stars, music, and dance. Art cinema, also called parallel or new wave cinema, takes a more realistic and relevant approach, seen as educational by sociologists. While there has been little academic study of film in India, cinema has helped shape personal and social attitudes in society.

1. Paper : Mass Communication and Media
Prepared by: Devendra Pratipalsinh V
Prepared by: Chudasama A Joshi
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Submitted to:
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Department of English
Maharaja Krishnakumarsinhji
Bhavnagar University
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(Gujarat – India)

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Creative expression
Tractions of mass media
Information, education, films
Widely popular
Audit visual nature
Power for social influence
Society has participated in the activity

3. According to Jovett & Linton,
“Obviously there is still Something unique and
Inherently appealing about
Going to the movies.”
o Social institution of movie
o Society and movies
o The factors contributing to the dramatic
changes

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Psychological impact
The extent of reality
Film is far great ening
Television or any other medium
Genre of film
for example, Comedy and hilarious movie
Social or tragic movies

5.  Talks of cinema
 Two Major forms,
 Known by people
Commercial
Cinema
Art Cinema

6. Commercial Cinema
 Primary aims
 Entertainment to the people
 Popular cinema star system, high budget,
abundance of music, song and dance
 People for example,
 Films like Vaqt, Sholay, Muqhadar ka
sikkandar, Hum apke hain kaun

7. Art Cinema
 Realistic and relevant
 Parallel cinema, Alternative Cinema or New wave
Cinema
 Educationists and sociologist
 The film as educational
 Hardly any academic systematic, Scientific studies
 The film in India
 Films helps in shopping personal and social attitude