The document provides an overview of the Engage121 evaluation tool. It describes the main tabs of the Home and Evaluate sections. The Home Tab allows access to charts and analytics. The Evaluate Tab allows users to create reports and charts to track brand activity, effectiveness, and sentiment over time. It then provides examples of different types of charts that can be created, including buzz, fans/followers, sentiment, Facebook insights, and Twitter insights charts. These charts can measure concepts like reach, engagements, and sentiment. The tool also includes templates like a Brand Reputation Scorecard dashboard for reporting.
There’s a ton of data that Facebook Insights delivers which can be overwhelming when reporting on a pages success. This presentation focuses on some of the most important metrics, reviews community sentiment analysis, and provides you with a basic dashboard reporting layout.
Provided by Professor Michelle Groover at Georgia Southern University. This assignment allows students to perform a SWOT analysis while using Meltwater.
Here's a look at some social media tools and services we reviewed this year for:
- Reporting
- Listening
- Customer service
- Competitive review
These are key tools for any digital/social media strategist.
There’s a ton of data that Facebook Insights delivers which can be overwhelming when reporting on a pages success. This presentation focuses on some of the most important metrics, reviews community sentiment analysis, and provides you with a basic dashboard reporting layout.
Provided by Professor Michelle Groover at Georgia Southern University. This assignment allows students to perform a SWOT analysis while using Meltwater.
Here's a look at some social media tools and services we reviewed this year for:
- Reporting
- Listening
- Customer service
- Competitive review
These are key tools for any digital/social media strategist.
Everything You Need To Know About Facebook HashtagsAttention
Facebook's introduction of hashtags now amplifies the reach of content posted on the platform and adds a new element to the search functionality within Graph Search. Brands can now track conversations easier across Facebook, Twitter and Instagram and reach users outside of their direct circle of fans. This POV will examine how Facebook hashtags are used and what they mean for marketers and brands.
One of the greatest challenges faced by many today is the question on “What is my Return of Investment” for social media. Much as we would like to jump on the social media train or even to convince our management on the values of social media, one has to answer the question of “What is my Return of Investment”. Is there any investment value in this communication tool that many are talking about today? As any businessman will do, the ROI is an important aspect for consideration before boarding the train. In this presentation slide, we will set the record right on the various aspects of social media ROI and how to go about measuring them. The presentation slide will cover the following aspects of ROI on Social Media with an in-depth look into Facebook Insights:
1. What is Social Media ROI?
2. What can I measure – Non-Quantitative vs Quantitative data?
3. How to measure my Social Media ROI on my social media program or campaign?
4. A look at Facebook Insights with Interpretation and Analysis
You want to build a compelling Facebook fan page with consistent engagement, but how do you understand what it is that your fans are consuming, engaging with and sharing? Facebook Insights can provide the answers but the terminology is confusing (and sometimes changes!) and the sheer number of metrics can be overwhelming for marketers / community managers.
This presentation forms the basis of the eGenie Facebook Insights Training course and cuts through the clutter, explaining everything in simple terms so that you can really understand which metrics are appropriate when. The course can be tailored to meet your specific requirements, but aims to cover the following areas:
- Understand how to set clear, measurable goals
- Understanding the metrics that are available within Insights
- Learning about who sees your posts, how this is affected by EdgeRank and how this knowledge can enable you to post most effectively
- Learning what the numbers really mean and what action is appropriate in different situations
- Discovering how you can use the power of Facebook Insights to influence your marketing strategy because you understand what is working and what isn't
For more information on how eGenie can help, contact us now!
With more than 140 million users in the US, Facebook has become a powerful marketing and communication platform. Unfortunately for marketers who want to understand the impact of their Facebook presence, Facebook is not easy to measure. Using Facebook Insights (the built-in analytics tool) is complicated by poor documentation, unclear definitions, inconsistent naming and frequent updates. However, savvy marketers are able to leverage Facebook Insights to extract useful insights and make actionable recommendations.
Everything You Need To Know About Facebook HashtagsAttention
Facebook's introduction of hashtags now amplifies the reach of content posted on the platform and adds a new element to the search functionality within Graph Search. Brands can now track conversations easier across Facebook, Twitter and Instagram and reach users outside of their direct circle of fans. This POV will examine how Facebook hashtags are used and what they mean for marketers and brands.
One of the greatest challenges faced by many today is the question on “What is my Return of Investment” for social media. Much as we would like to jump on the social media train or even to convince our management on the values of social media, one has to answer the question of “What is my Return of Investment”. Is there any investment value in this communication tool that many are talking about today? As any businessman will do, the ROI is an important aspect for consideration before boarding the train. In this presentation slide, we will set the record right on the various aspects of social media ROI and how to go about measuring them. The presentation slide will cover the following aspects of ROI on Social Media with an in-depth look into Facebook Insights:
1. What is Social Media ROI?
2. What can I measure – Non-Quantitative vs Quantitative data?
3. How to measure my Social Media ROI on my social media program or campaign?
4. A look at Facebook Insights with Interpretation and Analysis
You want to build a compelling Facebook fan page with consistent engagement, but how do you understand what it is that your fans are consuming, engaging with and sharing? Facebook Insights can provide the answers but the terminology is confusing (and sometimes changes!) and the sheer number of metrics can be overwhelming for marketers / community managers.
This presentation forms the basis of the eGenie Facebook Insights Training course and cuts through the clutter, explaining everything in simple terms so that you can really understand which metrics are appropriate when. The course can be tailored to meet your specific requirements, but aims to cover the following areas:
- Understand how to set clear, measurable goals
- Understanding the metrics that are available within Insights
- Learning about who sees your posts, how this is affected by EdgeRank and how this knowledge can enable you to post most effectively
- Learning what the numbers really mean and what action is appropriate in different situations
- Discovering how you can use the power of Facebook Insights to influence your marketing strategy because you understand what is working and what isn't
For more information on how eGenie can help, contact us now!
With more than 140 million users in the US, Facebook has become a powerful marketing and communication platform. Unfortunately for marketers who want to understand the impact of their Facebook presence, Facebook is not easy to measure. Using Facebook Insights (the built-in analytics tool) is complicated by poor documentation, unclear definitions, inconsistent naming and frequent updates. However, savvy marketers are able to leverage Facebook Insights to extract useful insights and make actionable recommendations.
Can retail brands become more local with social? Social Media Week London - 2...Engage121
Here's the full deck of what Roger, Nicholas & Evelyn had to say at our event "Can retail brands become more local with social?" at The Hospital Club on Friday 26th September 2013 - we hope you enjoy it
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits' Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy. #MNNPTech
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits’ Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy.
Using Analytics To Investigate, Evaluate & DecideTunheim
Presentation by Noelle Hawton, David Erickson and Natalie Wires of Tunheim Partners on February 4, 2010, before the Minnesota Council on Nonprofits Communicator Series: Communication to Conversation: Engaging in Today’s World.
E book introducing_microsoft_social_engagement_sourceImix Colombia
En un mundo social conectado, la interacción con los clientes puede darse en cualquier lugar y momento, y es vital para hacer que su negocio crezca. Microsoft Social Engagement pone eficaces herramientas para contenido social a disposición de sus equipos de ventas, marketing y servicio. Estas herramientas les permiten obtener una idea clara de la opinión que tiene la gente sobre su negocio y ponerse en contacto de forma proactiva con clientes, admiradores y críticos en los medios sociales.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Benefits Of Comparing Twitter Followers.pdfAmaraLaurent
Comparing Twitter followers can help you gain valuable competitive insights that increase your social media presence. FollowersAnalysis is the perfect Twitter follower analytics tool that can help you do that with ease. FollowersAnalysis offers various features that can provide precise analytical insights in real-time.
Hootsuite: Maintaining multiple social media accounts Brian Huonker
When it comes to brands on social media, one of the most common mistakes made is not listening to their social following. Many brands choose to promote content and chat via these channels, without having a strong understanding of what their audience’s preferences and interests actually are.
In short, social listening is a way brands can monitor conversations being held on social channels, in order to identify opportunities to develop, promote, and participate in the discussions through engagement.
To enable this form of customer engagement, brands must be able to identify specific keywords and phrases relevant to their business. For example, with Pepsi, keywords would consist of “soda, fizzy drink, soft drink etc. Likewise, if you were a service offering company, you may want to monitor conversations surrounding the area your service is in; consequently allowing you to provide your expert input and reach out to the individuals in need of help or advice.
In order to develop a social media listening program, this workshop will utilize Hootsuite and show you how to:
Set up your account
Create your listening streams
Familiarize yourself with analytics
Communicate monitoring goals through conversations
Monitor while on the go
Keep your accounts secure
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Socialbakers - Improve your Social Media Strategies with Competitive AnalysisSocialbakers
Socialbakers is a global social media and digital analytics company with customers in 75 countries. Socialbakers helps companies like Samsung, GE and Kraft to measure the effectiveness of their social marketing campaigns across all major social networks - Twitter, Facebook, YouTube, Instagram, LinkedIn and Google+.
Our mission is to help brands gain better insight into the impact and effectiveness of their social media strategies and help drive tangible ROI from optimization and improvement.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
2. Home Tab: What is it?
The Home Tab offers easy, one-click access to charts, analytics and
Key Tabs/Resources.
3. Home Tab: What is it?
Home Tab components
Main Engage121 Tabs
Log Out Button
Your primary
charts
Secondary charts
created in the
Evaluate Tab.
These charts can
be edited,
replaced and
created as
needed
Your quick view
engagement
pane for
Engage121 Tabs
5. Learn where your customers talk about you.
Your Brand Mentions
Preview your
audience on:
Facebook
Twitter
Tumblr
YouTube
LinkedIn
Google+
Blogs
Rating and
Review sites
and more.
6. Compare your Fans and Followers.
Your Brand Facebook Insights
Your Twitter Account Analytics
Facebook
Insights and
Twitter
Analytics
Compare
key
demographics
7. Sentiment Analysis
Your Brand Sentiment
Know where
you stand:
Compare
your brand
sentiment to
competitors
Against
thought
leaders
Industry
Standards
8. Understand who is speaking about you.
Occupation
Where they shop
Gender
Occupation
Location
Where they eat
Where they
shop
Age
Interests
People vs.
Companies
Family Status
Employment
Status
and more.
9. Evaluate Tab: What is it?
The Evaluate Tab allows you to create reports and charts to track you or your
brand’s activity, effectiveness and sentiment. This is the best place in the
Engage121 application to monitor your success.
10. Evaluate Tab: What is it?
Engage121 Analytics is the main Evaluate tab that comes pre-built within your
Engage121 application; covering Reputation, Campaigns and Facebook Insights.
11. Evaluate Tab: How to Use it?
Engage121 Analytics : Campaign Reports
Select your
campaign to
access the report
Click on the different
tabs to see all of the
analytics for this
campaign
12. Evaluate Tab: How to Use it?
Engage121 Analytics : Facebook Insights Report
Choose which
Facebook
Business Page
you want to
view data for
Select the time
frame to view
your data
Click on the
different tabs to
access other
insights for your
Business Page
13. Evaluate Tab: How to Use it?
Evaluate charts help you measure the effectiveness of your campaigns.
You can add a
New Chart Tab by
simply clicking the
+Add Tab.
Each chart can be
Enlarged, Edited,
Deleted, or viewed as
data.
You can easily create a
new chart by simply
clicking the ADD CHART
symbol.
Choose criteria for each chart.
<Sample shown
14. Evaluate Tab: How to Use it?
In the Evaluate Tab; You can export any chart or a series of charts to help with monthly
company reports. Charts can also automatically be delivered.
The Export button will
allow you to export all or
selected charts from
each tab as a PDF, HTML,
Word or Excel file.
A date range can also be selected
for your chart by simply clicking
edit next to the dates on the top
right. (Example below)
Data within your charts, is
accessible for 30 rolling days.
15. Evaluate Tab: How to Use it?
Export an Excel file
Once you export an excel file, the
links to the posts will be live in the
spreadsheet.
Any changes in the spreadsheet
will not be reflected in the E121
application.
16. Evaluate Tab: How to Use it?
In order to understand what the chart capabilities are, you must first
understand what’s being calculated. The next several slides will walk you
through nomenclature, chart type definitions and sample charts.
Chart Type
Outcomes
Chart Name
Description
This begins to explain
Chart Types, Names and
Descriptions.
Incorporate Facebook Insights for your connected
Facebook page, including Unique likes, comments and
other insight data, aggregated or tracked over time.
Keyword Rank
Ranks the prevalent words that appear in association with
the keywords you've entered.
Sentiment
Measures tone of the posts that mention your keywords
Share of Voice
Activity
Facebook Insights
Track your presence among a specific audience. Define
the audience with a set of keywords, and then compare
two or more “segments” across that audience.
My Activity
Charts your activity on different social media platforms
(posts, comments, etc.)
17. Evaluate Tab: How to Use it?
Chart Type
Reach
Chart Name
Description
Uses keywords. Searches Twitter, Facebook, YouTube, review sites, blogs, and other
social media. Can use exclusion words. Use Buzz Compare to compare multiple brands or
keywords.
Fans/Followers
-Tracks fans and followers based upon user’s connections. (Facebook, Twitter and Tumblr)
-Twitter (Select Handles) – Track other users’ Twitter followers over time.
-Twitter Rank – Charts your overall Twitter rank, Following Ratio or Klout score against
others over time.
Direct & True Reach
A way to track “impressions”. Direct Reach = # of people you reach through a Tweet. True
Reach = # of people you are reaching through other’s re-tweets.
Platform
Engagements
Buzz
Buzz Compare
Pie chart breaks down mentions of specific keywords by domain and handle.
Foursquare Check-ins
View check-ins by date or by name.
Engagements by Tag
Tracks the interactions with tagged speakers.
Tags
Tracks the number of speakers assigned with the selected tag.
Interactions
Tracks direct messages and replies on Twitter and posts, comments and wall posts on
Facebook. Can be aggregated, or broken out by connection.
Web Stats
Tracks numbers of visitors to your web site or pages based on your Google Analytics
connection.
Link Tracking
Displays the number of click throughs for a specific bitly link (option must be selected in the
Speak section when generating the link)
Facebook FANlet
Displays the results of your selected FANlet.
Continued from last slide
18. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Buzz Charts
Buzz Charts:
Count the number of times a
keyword is mentioned by
platform.
Buzz Compare, compares the
buzz of multiple keywords to each
other.
19. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Fans & Followers Charts
Fans and Followers All Platforms – The total # of
F&F’s of all connected platforms.
By Connection – # of F&F’s by
specific connections.
Select Handles – # of F&F’s by
select Twitter handles, either
yours or other peoples.
Twitter Rank – Charts your
overall Twitter rank against others
over time.
Following Ratio – The # of your
followers or # of people you
follow.
20. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Direct and True Reach Charts
Direct and True Reach
Direct Reach = # of people you
reach through a Tweet.
True Reach = # of people you are
reaching including when others
retweet you
21. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Platform Charts
Platform
Pie chart breaks down mentions
of specific keywords by Social
Media platform.
Also exports the top 5 posters of
each platform
22. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Engagement Charts
Engagement Charts
Foursquare checkins – # of times
people check into your
Foursquare Venue
Interactions – Tracks direct
messages and replies on Twitter
and posts, comments on
Facebook.
Link Tracking – Displays the
number of click throughs for a
specific bitly link (option must be
selected in the Speak section
when generating the link)
Facebook FANlet – Displays the
results of your selected FANlet
poll.
23. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Sentiment Charts
Sentiment
Measures tone of the tweets, blog
posts, articles that mention your
keywords.
24. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Facebook Insights Charts
Insights
Facebook Insights – Demographics
and interaction data of your
Facebook fans; Age, Gender, Fans or
Pages and Post level Insights,
including Likes, Views, Comments
and Shares.
Youtube Insights – Demographics
and interaction data of your Youtube
followers; Age, Gender, Popularity,
Users, Views, Comments, Subscribed,
Un-Subscribed, Favorites and ratings.
Web Stats – Tracks numbers of
visitors to your page based upon
your Google Analytics connection.
25. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Twitter Insights Charts
Twitter Insights – Demographics
and interaction data of your
Twitter followers; Age, Gender,
interests, habits, family status.
26. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Facebook Insights Charts
Facebook Insights – detailed reach
data with likes added & removed,
organic, viral and paid reach.
27. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Facebook Insights Charts
Facebook Insights –
Demographics and
interaction data of your
Facebook fans; Age, Gender,
Geography
28. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Facebook Insights Charts
Facebook Insights – Post
performance
29. Evaluate Tab: How to Use it?
Evaluate Chart Samples; Facebook Insights Charts
Facebook Insights –
Engagement activity &
performance
Once logged in – check that everybody can see the correct brands in their dashboard
Show them how to click into each brand
Show them how to switch between brands
Outline the purpose of the home tab
Show all the utilities – but explain that we will cover them in detail later