This document summarizes success stories and metrics for the social media efforts of three Hy-Vee grocery store locations. It shows the growth in network size and user reach for each location over the past 30 days and lifetime. It then discusses opportunities to increase engagement by leveraging more local outlets, using localized messaging, and running Facebook ads to grow brand communities and reach over 36% more users. The key takeaway is that local social media presences can be effective at expanding audiences when customized for local communities.

1. Success Stories

2. Success Story – Fort Madison
Hy-Vee - Chuck Osmanski
Last 30 Days
Network at Start: 363
Network at End: 584
Network Growth: 61%
Reach at Start: 36,300
Reach at End: 61,390
Reach Growth: 69%
Liftetime
Total Posts: 347
Hot Content Posts: 2
Posts: 240
Total Logins: 93
Networks Leveraged:

3. Success Story – LeMars
Hy-Vee –Peter Streit
Last 30 Days
Network at Start: 3,527
Network at End: 3,631
Network Growth: 3%
Reach at Start: 366,436
Reach at End: 377,665
Reach Growth: 3.10%
Liftetime
Total Posts: 379
Hot Content Posts: 11
Posts: 54
Total Logins: 225
Networks Leveraged:

4. Success Story – Galesburg #1
Hy-Vee - Christina Landon
Last 30 Days
Network at Start: 1,538
Network at End: 1,913
Network Growth: 25%
Reach at Start: 153,800
Reach at End: 191,300
Reach Growth: 24%
Liftetime
Total Posts: 149
Hot Content Posts: 0
Posts: 22
Total Logins: 193
Networks Leveraged:

5. Leveraging Your Communities
Corporate
Community:
118,395
(No Local Outlets)

6. Leveraging Your Communities
Corporate
Community:
118,395
(No Local Outlets)
Current
Community:
159,464
(18 Local Outlets)
35% Increase

7. Leveraging Your Communities
Corporate
Community:
118,395
(No Local Outlets)
Potential
Community:
360,392
(236 Local Outlets)
Over 304%
Increase

8. Local Community Growth
Your average local
community grew by:
13.28%
With an average size of:
1,751

9. Total Brand Community Growth
Your Total Brand
community grew by:
36%
Expanding your Reach to:
15,946,400

10. Next Steps
 Empower more of your locations
• 18 → 236
• Projected reach: 15.9MM → 36MM
 Speak : Local
• Proven! Localized messaging increases outlet usage.
• Consistent brand messaging delivered across your entire community.
 Facebook Advertising
• With costs as low as .05 per click
and $.50 per like – Facebook Ads can
be a very efficient way to grow
your community quickly.