Engage121 Local Social Success Stories - Childrens' Activity Centres (Pump It Up)

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This document contains success stories and recommendations from a campaign to grow social media networks for three locations of a company: Belmont, Round Rock, and Tempe. It provides statistics on network and reach growth for each location. It also recommends empowering more locations, using localized messaging, and using Facebook ads to further increase the total brand community reach.

Technology

Success Story – Belmont

Pump It Up - Naveen Gupta
Network at Start: 1,012
Network at End: 1,699
Network Growth: 67.9%
Reach at Start: 124,894
Reach at End: 193,594
Reach Growth: 55%
Total Posts: 44
Hot Content Posts: 12
App Posts: 2
Total Logins: 24
Post per Login: 1.8
Networks Leveraged:

Success Story – Round Rock

Pump It Up - Paul Song & Alice Stoltenberg
Network at Start: 519
Network at End: 727
Network Growth: 40.1%
Reach at Start: 53,960
Reach at End: 75,790
Reach Growth: 40%
Total Posts: 127
Hot Content Posts: 17
Posts: 72
Total Logins: 57
Post per Login: 2.2
Networks Leveraged:

Success Story – Tempe

Pump It Up - Amanda Ludlum
Network at Start: 524
Network at End: 561
Network Growth: 7.1%
Reach at Start: 52,400
Reach at End: 56,100
Reach Growth: 7%
Total Posts: 147
Hot Content Posts: 10
Posts: 89
Total Logins: 135
Post per Login: 1.1
Networks Leveraged:

Leveraging Your Communities

Corporate
Community:

16,652

(No Local Outlets)

Leveraging Your Communities

Corporate
Community:

16,652

(No Local Outlets)

Current
Community:

59,547
(63 Local Outlets)
258% Increase

Leveraging Your Communities

Corporate
Community:

16,652

(No Local Outlets)

Potential
Community:

106,648

(145 Local Outlets)
Over 640%
Increase

Local Community Growth

Your average local
community grew by:

14%

With an average size of:

718

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Engage121 Local Social Success Stories - Childrens' Activity Centres (Pump It Up)

1. May 27 - June 25 Success Stories

2. Success Story – Belmont Pump It Up - Naveen Gupta Network at Start: 1,012 Network at End: 1,699 Network Growth: 67.9% Reach at Start: 124,894 Reach at End: 193,594 Reach Growth: 55% Total Posts: 44 Hot Content Posts: 12 App Posts: 2 Total Logins: 24 Post per Login: 1.8 Networks Leveraged:

3. Success Story – Round Rock Pump It Up - Paul Song & Alice Stoltenberg Network at Start: 519 Network at End: 727 Network Growth: 40.1% Reach at Start: 53,960 Reach at End: 75,790 Reach Growth: 40% Total Posts: 127 Hot Content Posts: 17 Posts: 72 Total Logins: 57 Post per Login: 2.2 Networks Leveraged:

4. Success Story – Tempe Pump It Up - Amanda Ludlum Network at Start: 524 Network at End: 561 Network Growth: 7.1% Reach at Start: 52,400 Reach at End: 56,100 Reach Growth: 7% Total Posts: 147 Hot Content Posts: 10 Posts: 89 Total Logins: 135 Post per Login: 1.1 Networks Leveraged:

5. Leveraging Your Communities Corporate Community: 16,652 (No Local Outlets)

6. Leveraging Your Communities Corporate Community: 16,652 (No Local Outlets) Current Community: 59,547 (63 Local Outlets) 258% Increase

7. Leveraging Your Communities Corporate Community: 16,652 (No Local Outlets) Potential Community: 106,648 (145 Local Outlets) Over 640% Increase

8. Local Community Growth Your average local community grew by: 14% With an average size of: 718

9. Total Brand Community Growth Your Total Brand community grew by: 40% Expanding your Reach to: 5,954,700

10. Next Steps  Empower more of your locations • 63 → 145 • Projected reach: 5.9MM → 10.6MM  Speak : Local • Proven! Localized messaging increases outlet usage. • Consistent brand messaging delivered across your entire community.  Facebook Advertising • With costs as low as .05 per click and $.50 per like – Facebook Ads can be a very efficient way to grow your community quickly.

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