SlideShare a Scribd company logo
Text messaging is
replacing email
for school
communications
About Engage by Cell
● Combines mobile technology with
engagement and education strategies
● 10 years experience
● 4,000 Clients
Up to now
Texting at schools was mainly used for Emergency
Alerts, Weather, School Closing
The Future
Much much more..
Why text messaging?
● Fast and easy way to maintain close contact with school community
● Open rate is 98%
● No bounces like with email
● Send notifications, reminders, updates, motivational quotes
● The ONLY way students are communicating these days
● People can easily opt in and out to different lists, they can easily opt out
(clubs, athletic teams etc.)
● Messages can be pre scheduled by calendar or by sequence
How does it work?
● Short code and a keyword - need to use a SMS company (e.g. Engage
by Cell)
● Regulated by the Telephone Consumer Protection Act
● Build lists
○ You upload an excel file
○ People can voluntarily opt in by texting in
Try it!
Text COM
to 56512
Guest speaker
Anna Pilloton
Director of School &
Community Partnerships
College of Marin
What brought you to
text messaging?
What problems were
you trying to solve?
Student reminders
Sharing documents
Communicating with parents
School event
Schedule change
Build relationship in
community
Faculty and staff
notifications
Emergency alert
Feedback
Mobile Fundraising
at Bronx High School
Engage by Cell: 2 Mobile Solutions
Text Messaging Mobile Websites
Contact Information
David Asheim
Engage by Cell
dave@engagebycell.com
(415) 297-6677
Anna Pilloton
College of Marin
apilloton@marin.edu
(415) 457-8811

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Engage by Cell: Text Messaging is Replacing Emails for School Communications