The document provides tips for using SMS services to improve communication between schools and parents. It outlines how SMS can be used to quickly notify parents about upcoming events, schedule changes, student grades and attendance. Benefits highlighted include immediate delivery of messages, cost savings over calling, and ensuring messages are received. Specific tips include sending reminders about events, last-minute notifications, links to school resources, and setting up polls and voting. The document also discusses SMS features for promoting services and transmitting transactional messages to all numbers.