SlideShare a Scribd company logo
How Mobile Is
Reinventing
Training
Reinforcement .
Meet our speakers
BI Client Services Manager
Southern Glazer’s Wine & Spirits
Founder & CEO
Train by Cell
Casey MaysDavid Asheim
Evolution of Mobile in the Workplace
Then
Apps on phone expensive, take
up storage space, need to be
downloaded
Read email
60-minutes in-person class at
specific time
Now
Mobile websites sent to phone,
no storage space or download
needed
Immediate SMS
Five-minute snack size
learning on any device at any
time
CONTENT
COMMUNICATE
LEARN
About Train by Cell
● Division of Engage by Cell
● Combines mobile technology with
engagement and education strategies
● 10 years experience
● 4,000 Clients
○ Bloomberg
○ Michelin
○ Goodwill
○ Kimberly Clark
2 Platforms
Text Messaging
● Inbound texting
○ Employees text to join a list
● Outbound texting
○ Schedule texts to lists by calendar
date or sequence
● Text chat - 1-on-1 communication
Mobile Web Authoring
● Create mobile sites on the fly - feels
like an app but no download
● Store content like videos, Word docs,
Powerpoints, photos, mp3
● Create engagements - quizzes, polls,
leaderboards - fun tasks to keep them
interested
What problem
does Train by Cell Solve?
Train by Cell --
Using mobile phones to
change the way
employees engage
We solve the employee
engagement problem
● Email open rates - 25% and falling
● You have libraries full of content not being viewed
● Your current engagement is designed for desktop,
not mobile
● Consequently, training is reducing
● Employees feel less connected and engaged
We know how to
increase engagement
● Push the engagement action via a text -
employees always click
● Keep engagement bite sized;
short -- 3 to 5 minutes
● Let employees engage on their cell phone
● Provide content at their fingertips with the
mobile web site
Secret Ingredients
● Employees self enroll in various lists by sending a text
● Send a text with a link to the mobile web platform.
○ The text is the nudge and the link takes them to the
engagement page
● Schedule the sending of texts by calendar date or by sequence
● Mobile web site turns into a portal of your content or links to
where you store content
● Leaderboards add competition and gaming to the experience.
Use Cases
Store Content
● You have a digital roomful of content in your LMS or hard
drive - store the most important pieces in the mobile web
site
● Alternatively, add buttons that take the employee to where
the content is stored in your LMS.
● The mobile platform acts both as a repository for content
needed instantly, or as a portal where by clicking buttons
the content can easily be discovered
Compliance / Testing
● Text a link to employees scheduled for testing
● Employees click link, take test --done in minutes
● All data instantly available to you in Reports
Dashboard - download into Excel
● Fast and fun -- more employees will participate
Meetings
● Store all meeting content in the mobile platform (looks/feels
like an app)
● Send text message reminders about events
● Create agenda with links to presentations
● Gather instant feedback through texting a link to complete
a poll
● Take selfies to add social component
● Load all Powerpoints & docs so employees have instant
access to all content
Meetings
General Info Sharing
● Send texts about company news
○ Not all employees have email account, and those that
do aren’t always reading your messages.
● Texting assures you of getting messages read
● Employees want to know about company news and this
solves the problem of poor communication
Polling / Surveys
● Create polls, surveys and tests instantly
● Text link to the poll and get results within
minutes
● Employees enjoy doing this, compared to
answering an email and completing a
long survey
Training Programs
● Pre class - text links to watch videos, complete
work
● During classroom - complete polls, surveys with
live screens showing results
● Post - set up “drip” texts to continue learning over
next months, with links to videos and exercises
Mobile Solutions
● Cloud based
● Provide all technology needed to
create, launch, maintain and
analyze any mobile initiative
● Granular reporting
● Instant changes
SMS
● Texts typically get read
immediately compared to email
● Reach remote and traveling
employees more easily
● Schedule texts based on time &
group, and include a link to a
mobile site
Benefits
Mobile Websites
● Anytime and anywhere access to
any information
● Store all training material in one
accessible mobile location
● Change content on the fly
● Create engaging interactions to
retain interest
● Eliminates printing needs and is
more environmentally friendly
Benefits
Try it!
Text TRAINING
to 56512
Training on mobile.
Does it work?
What problems are
you trying to solve?
● Employee Information
● Text Messaging
● Micro-learning
● Safety/Compliance
● Policy Updates
● Broad audience communication
Contact Information
Founder & CEO
Train by Cell
dave@trainbycell.com
(415) 297-6677
David Asheim
BI Client Services Manager
Southern Glazer’s Wine & Spirits
Casey Mays
Upcoming Webinar
Your Content
Anywhere
Remote workers can now access
all your documents and forms from
their phones
Tuesday, May 22
11 am PST / 2 pm EST
Jody Fridley
Training Manager
Virginia Sentencing
Commission

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How mobile-is-reinventing-training-reinforcement-05-03-18

  • 2. Meet our speakers BI Client Services Manager Southern Glazer’s Wine & Spirits Founder & CEO Train by Cell Casey MaysDavid Asheim
  • 3. Evolution of Mobile in the Workplace Then Apps on phone expensive, take up storage space, need to be downloaded Read email 60-minutes in-person class at specific time Now Mobile websites sent to phone, no storage space or download needed Immediate SMS Five-minute snack size learning on any device at any time CONTENT COMMUNICATE LEARN
  • 4. About Train by Cell ● Division of Engage by Cell ● Combines mobile technology with engagement and education strategies ● 10 years experience ● 4,000 Clients ○ Bloomberg ○ Michelin ○ Goodwill ○ Kimberly Clark
  • 5. 2 Platforms Text Messaging ● Inbound texting ○ Employees text to join a list ● Outbound texting ○ Schedule texts to lists by calendar date or sequence ● Text chat - 1-on-1 communication Mobile Web Authoring ● Create mobile sites on the fly - feels like an app but no download ● Store content like videos, Word docs, Powerpoints, photos, mp3 ● Create engagements - quizzes, polls, leaderboards - fun tasks to keep them interested
  • 6. What problem does Train by Cell Solve?
  • 7. Train by Cell -- Using mobile phones to change the way employees engage
  • 8. We solve the employee engagement problem ● Email open rates - 25% and falling ● You have libraries full of content not being viewed ● Your current engagement is designed for desktop, not mobile ● Consequently, training is reducing ● Employees feel less connected and engaged
  • 9. We know how to increase engagement ● Push the engagement action via a text - employees always click ● Keep engagement bite sized; short -- 3 to 5 minutes ● Let employees engage on their cell phone ● Provide content at their fingertips with the mobile web site
  • 10. Secret Ingredients ● Employees self enroll in various lists by sending a text ● Send a text with a link to the mobile web platform. ○ The text is the nudge and the link takes them to the engagement page ● Schedule the sending of texts by calendar date or by sequence ● Mobile web site turns into a portal of your content or links to where you store content ● Leaderboards add competition and gaming to the experience.
  • 12. Store Content ● You have a digital roomful of content in your LMS or hard drive - store the most important pieces in the mobile web site ● Alternatively, add buttons that take the employee to where the content is stored in your LMS. ● The mobile platform acts both as a repository for content needed instantly, or as a portal where by clicking buttons the content can easily be discovered
  • 13. Compliance / Testing ● Text a link to employees scheduled for testing ● Employees click link, take test --done in minutes ● All data instantly available to you in Reports Dashboard - download into Excel ● Fast and fun -- more employees will participate
  • 14. Meetings ● Store all meeting content in the mobile platform (looks/feels like an app) ● Send text message reminders about events ● Create agenda with links to presentations ● Gather instant feedback through texting a link to complete a poll ● Take selfies to add social component ● Load all Powerpoints & docs so employees have instant access to all content
  • 16. General Info Sharing ● Send texts about company news ○ Not all employees have email account, and those that do aren’t always reading your messages. ● Texting assures you of getting messages read ● Employees want to know about company news and this solves the problem of poor communication
  • 17. Polling / Surveys ● Create polls, surveys and tests instantly ● Text link to the poll and get results within minutes ● Employees enjoy doing this, compared to answering an email and completing a long survey
  • 18. Training Programs ● Pre class - text links to watch videos, complete work ● During classroom - complete polls, surveys with live screens showing results ● Post - set up “drip” texts to continue learning over next months, with links to videos and exercises
  • 19. Mobile Solutions ● Cloud based ● Provide all technology needed to create, launch, maintain and analyze any mobile initiative ● Granular reporting ● Instant changes
  • 20. SMS ● Texts typically get read immediately compared to email ● Reach remote and traveling employees more easily ● Schedule texts based on time & group, and include a link to a mobile site Benefits
  • 21. Mobile Websites ● Anytime and anywhere access to any information ● Store all training material in one accessible mobile location ● Change content on the fly ● Create engaging interactions to retain interest ● Eliminates printing needs and is more environmentally friendly Benefits
  • 24.
  • 25. What problems are you trying to solve?
  • 26. ● Employee Information ● Text Messaging ● Micro-learning ● Safety/Compliance ● Policy Updates ● Broad audience communication
  • 27. Contact Information Founder & CEO Train by Cell dave@trainbycell.com (415) 297-6677 David Asheim BI Client Services Manager Southern Glazer’s Wine & Spirits Casey Mays
  • 28. Upcoming Webinar Your Content Anywhere Remote workers can now access all your documents and forms from their phones Tuesday, May 22 11 am PST / 2 pm EST Jody Fridley Training Manager Virginia Sentencing Commission