Did you know that almost half of members (41%) don’t renew because they don’t feel engaged enough with the organization?  It’s no surprise as they’re probably no longer reading your emails. How are top associations combating this major issue? For one, they’re adding mobile technology to their communication toolbox.  But what if I’m not completely sold on mobile as an effective engagement strategy?  No problem — our speakers are excited for a challenge and ready to tackle any hard-hitting questions you throw their way, like: * “How do I craft the messages my members want to hear?” * “How do I know my members want me to reach out through texting?”  * “What if we implement texting and it doesn’t work?”  * “What if my members are part of an older generation that doesn’t use mobile?” * “What if I don’t have permission to send text messages to my members — or I don’t even have their cell phone numbers?” In our webinar “Make Your Members’ Voices Heard With Mobile Technology”, We discussed :customer use cases, killer marketing strategies, and how easy it is to implement mobile tech within any organization.

1. Increase Member
Engagement With
Mobile Technology

2. Your Hosts
Christa Mallard
Mobile Solutions Consultant
Engage by Cell
Patty Ruland
Senior Mobile Solutions Consultant
Engage by Cell

3. About
Engage by Cell
● Cloud-based, no downloads
● 14 years in business
● 4,000 clients in 10 countries

4. American Bar
Association
American Lung
Association
American Marketing
Association
Association of
Fundraising
Professionals
Chorus
America
Gilroy Chamber
of Commerce
Metropolitan
Golf
Association
Connecticut
society of CPAs
NHL Alumni
Association
Texas Association
of Business
Texas Chamber
of Commerce
Texas Medical
Association
United States
Golf Association
United States Hispanic
Chamber of Commerce
National Association
of Elementary
School Principals

5. ● Email open rates are 20% and falling
● Nobody answers the phone anymore
● If members don’t read emails or answer
the phone — how will they attend
events, renew, or know all your
association’s perks?
The hard truth about
communication today

6. ● Texting has a 95% open rate —
an almost-guarantee that your messages
get read
● People rely on their phones for everything
● Mobile technology is the fastest
and easiest way to engage with
your members
Why associations use
mobile to communicate

7. Our Technology

8. Text Messaging
● List management
● Auto-reply messages
● Pre-schedule
● Set as a sequence
● 1-to-1 conversations
● Send images, videos or GIFs

9. Mobile
Web Platform
● Store content
● Create engagement
● Link to LMS or
to custom pages
● Make changes on-the-fly

10. Audio Dial-in
● Tours
● Information hotlines
● Robo calling
● Leave feedback
● Take a poll/vote

11. Digital Cards
& Passes
● Add to the digital
wallet on your phone
● Customizable to
brand colors
● Auto-generate
from members list

12. GPS Mapper
● Users text into short
code to get link to map
● Your real-time location
marked as BLUE DOT
● The blue dot follows your
visitor around the property

13. Donation/Payment
Credit Card Form
● Users text in
to receive link to form
● Form is fully customizable
to your brand
● Contact collection
● Assign contributions to
different campaigns

14. Let’s look at
some questions

15. Speed and efficiency
of text messaging

16. How do I know my
members want me to
reach out through
texting?
● The average American checks
their phone 96 times a day, or
every 12 minutes
● People read a text message
within two minutes of receiving it
● Consumers are rejecting
traditional marketing techniques in
favor of companies that connect
on a personal level

17. Implementing a successful
text message campaign

18. Things to Keep in Mind
● Text marketing is an instant,
two-way communication tactic
that is almost impossible to ignore
● Start with your most engaged
members first — ask them
to be your champions to gain
momentum with the rest
of the group
● Be patient— just like any other
marketing platform, a successful
text messaging campaign takes
time to build and see ROI

19. Crafting the
perfect message

20. Crafting the messages
your members want to hear
● Be thoughtful when segmenting
your text message distribution list
● Be mindful of how often you reach
out through texting
● Deliver respected, educational content
and become a trusted source
● Write clear messages and get to the point
● Create campaigns to stir up urgency
and provide a call-to-action
● Push out event/deadline reminders —
members want to hear about opportunities

21. Texting spans all
generations

22. Boomers and beyond!
● Adults 44-65 text on a daily
basis and send and receive at
least 16 texts per day
● In business, SMS response rates
are 295% higher than the rates
from the phone calls
● 80% of professionals currently
use SMS for business purposes

23. Encourage members
to subscribe

24. What if I don’t have permission
to send text messages to my members?
● Social media
● Website
● Newsletter
● Events
● Employee communication
● Direct mail
● Marketing, promotional, and print materials
● Email campaigns

25. How to build a list
● People opt in to join a list and
receive content
● You can also upload lists
● Concerned about permissions?
Recipients can always reply
STOP to opt out

26. Other Ways to Use Mobile
Technology

27. Learning portal
● Access learning portal on any device
● Learners can refer to the portal and
its resources while on-the-go, no
matter their location
● Add new resources at any time

28. Leaderboard
● As learners complete tasks, they
get a score that’s added to onto
a live leaderboard
● Gamify the learning experience
by creating objectives where
trainees gather points and
inspire competition

29. Tracking
● Monitor your members’ progress
by analyzing each interaction
logged through detailed reporting
● Get a bird’s eye view on the
effectiveness of your content, so
you can see what’s being
consumed — and what’s not

30. Evaluations
● Quiz members on topics via a
custom mobile form, which then can
be shared to the member’s profile
with links to material for review
● Give timely feedback to members
and track progress over time

31. Foster relationships
with two-way Text Chat
● Members can directly text in with
questions that you can respond
to right away via the admin portal
● Create strong member relationships
through effective text message
communication

32. Member
message board
● Let your members get to know
each other with a discussion forum/
social feed just for your association
● Members can network while staying
informed of the latest news
from your association

33. Mobile apps for meetings
and conferences
● Access agendas, sessions descriptions, FAQs
● Use support chat for any urgent questions
that you can field in real-time
● Receive text alerts on conference
breaks, changes to agenda, etc

34. Send reminders about
upcoming events
Keep members updated on events and
networking opportunities with reminder texts.

35. Digital training certificates/
membership cards
● Members can easily save
certificates and membership
cards to their phone
● Members can pull certificates/
cards up any time for ease of
reference; can keep in Google
or Apple Pay wallet

36. Fast-track fundraising
with mobile giving
● Text in donations to scholarships,
PACs, or any fundraising
campaign
using a cell phone
● Capture donations any time
people feel inspired, whether
they’re at an event or on-the-go
Children’s Network
Association

37. Renew dues with
mobile forms
● Push friendly reminder texts
● Send links to a mobile-friendly
payment page
● Members click and pay instantly
● Follow up with personalized
“Thank You” messages

38. Text: ASSOC
To: 56512
Try it NOW!

39. Highly adaptive cloud-based platform
○ Many modules
already built
○ If we don’t have it ...
we’ll build it!
○ SaaS — no downloads,
available everywhere
Unparalleled customer service
(response within 10 minutes)
Perks of working with our technology company:
Why Engage by Cell is perfect for any association

40. Your Hosts
Christa Mallard
Mobile Solutions Consultant
Engage by Cell
Patty Ruland
Senior Solutions Consultant
Engage by Cell
info@engagebycell.com (415) 615-0150