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Employers And Linked In 2012
- 1. Employers and LinkedIn Anastasia Bergmann, HRM Employment and Employee Relations Manager HealthAlliance Hospital Company LOGO
- 2. Agenda 1. New world of recruitment 2. LinkedIn options for employers 3. Recommendations and Tips 4. Questions
- 4. Most Visited Websites May 10, 2012 • Google ranked #1 • Facebook ranked #2 • YouTube ranked #3 • Yahoo ranked #4 • Twitter ranked #8 • Craigslist ranked #9 • LinkedIn ranked #10 • WordPress ranked #23 • Indeed ranked #73 • CareerBuilder ranked # 142 • Monster ranked #143
- 6. LinkedIn Network * “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 from http://www.youtube.com/watch?v=kcEpVyAxLmY
- 7. How Employers Use LinkedIn • Develop and expand a personal network of professionals • Stay in touch with former, valued, trusted colleagues for potential future employment • Actively search for candidates among LinkedIn members by searching on keywords • Develop a complete, keyword-rich profile for your company on LinkedIn • Search for potential employees by past or current employer • Search for employees based on references from recommenders you trust
- 8. How Employers Use LinkedIn • Can ask your current employees to activate their networks to reach out to potential passive candidates for jobs • Can use InMail, your internal inbox at LinkedIn • Respond to questions in the Answers section of LinkedIn • Can join groups at LinkedIn • For a fee, can post jobs on LinkedIn and recruit and hire candidates • People seeking employment can search LinkedIn free of charge
- 9. LinkedIn Members Active - 20% Passive - 60% Passive Candidate Works on doing their job better •Not on job boards •Resume not up-to-date •Only listen to good opportunities Active Candidate Works on Job Search •Has a resume ready •Reads jobs & actively applies •Follows many opportunities * “See How Recruiter Can Help Agency Recruiters Find Top Talent” retrieved on 5/14/2012 from http://www.youtube.com/watch?feature=endscreen&v=4sFhJsv_qqg&NR=1
- 10. * “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 from http://www.youtube.com/watch?v=kcEpVyAxLmY
- 11. Job Search
- 12. Job Search
- 13. * “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 from http://www.youtube.com/watch?v=kcEpVyAxLmY
- 14. Join Groups * “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 from http://www.youtube.com/watch?v=kcEpVyAxLmY
- 15. Groups Tab
- 16. Benefits of Joining Groups •Networking •Learning about industries •Free advertisement •Posting job openings for free •Polls
- 17. LinkedIn Groups - Example
- 18. People Search
- 19. People Search
- 21. Sharing Jobs
- 22. Additional benefits Embedded Video Promotions
- 23. Careers Page
- 24. Page Statistics
- 27. 2012 Trends •Companies will further embrace social media recruitment and are likely to spend more time on social networking sites like LinkedIn and Facebook. •Companies may consider increasing budgets for social recruiting and develop strategies utilizing social recruitment applications. •Prior to in-person interviews, online interactions may occur on a social networking site. •Expect more expensive career fairs and offline events be replaced with less costly networking applications. •Job seekers may need to build online profiles through social networking sites to get attention of companies hiring. •Expect further development of social applications within Facebook and LinkedIn.
- 28. LinkedIn Tips For a Strong Profile •LinkedIn profile head shot •Open with a solid headline •Keywords are key •Proper email address •Connect with other LinkedIn users •Get your profile to 100% complete •NETWORK!!!!