The document outlines the importance of employee satisfaction measurement for XYZ Company, emphasizing its positive impact on business outcomes and organizational alignment. Marketway Consultancy presents a systematic approach to measuring employee satisfaction through surveys and indices that assess various aspects such as communication, employee welfare, and organizational climate. It includes a detailed analysis of satisfaction levels across different employee segments and offers a strategic planning grid for continuous improvement.

1. Employee Satisfaction Measurement
For
XYZ Company
By
MarketWay Consultancy
MarketWay Consultancy
Your way to successful business

2. Employee Satisfaction Measurement –Why?
There is a growing body of
knowledge, which shows that increase
in employee commitment and trust in
leadership can positively impact a
company’s bottom line.
In fact the true potential of an
organization can only be realized
when productivity levels of all
individuals and teams are fully
aligned, committed and energized to
successfully accomplish the goals of
the organization.

3. Employee Satisfaction Measurement – A continuous process
Employee
Satisfaction
Measurement
Review/
Chang
HR Policies
Successful organizations conduct employee satisfaction surveys regularly to
address the changing needs and expectation of their employees which results in
long term employee retention

4. Employee Satisfaction Measurement – MarketWay Approach
The experience that employees have with an organization can be explored in
various ways.
MarketWay’s unique model for employee satisfaction measurement which
provides not only satisfaction indices but also a Action Planning Grid for
further improvements.

5. Employee Satisfaction Measurement – Indices
• Top of the mind satisfaction
without going into minute details
Overall Satisfaction
• An attempt to know the
employee’s intend to leave
company
Loyalty
• How likely is employee would
recommend this company as a
good place to work?
Advocacy

6. ∑ Ii
Si = Satisfaction score
Ii = Importance score
a = Attribute
n = Number of attributes
Employee Satisfaction Measurement – Indices
• A satisfaction over every attribute involving
conscious mental activities such as thinking,
understanding, learning, and remembering
Cognitive
Satisfaction
Cognitive Satisfaction Index
(Satisfaction weighted by importance)

7. Other Indices
• Cognitive Satisfaction over Aspects
• Top Important Attributes
• Top Satisfaction Attributes
• Satisfaction over Important Attributes
• Top Box Attributes
• Bottom Box Attributes
• Strategy Planning Grid
Employee Satisfaction Measurement – Indices

8. To understand employee satisfaction level of
XYZ Company
This report can be subdivided into various segments like and Senior Managers,
Field Staff, Department, etc. to get further deep understanding.
Dummy Report

9. Final Report
Analysis
Analysis using MarketWay’s model for employee satisfaction measurement
Actual Survey
Initiating and monitoring survey
Questionnaire Design
Finalization of questionnaire and attributes , based on qualitative study inputs
Qualitative Study
Qualitative discussion with HR managers, some employees at various levels
Initial Discussion
To decide target respondents, sample size, mode of interview, timeline, etc.
Employee Satisfaction Measurement – Process Flow
Dummy Report

10. 25 attributes were grouped into following broad ‘aspects’ for convenience in
analysis and presentation of findings.
Aspects:
1. Communication
2. Employee welfare
3. Organizational climate & work culture
4. Organizational structure and the job
Aspects
Dummy Report

11. Code Attribute Aspect
1 Smooth and effective interdepartmental communication Communication
2 Friendly relationship with colleagues at workplace Communication
3 Free flow of communication within company and employees Communication
4 Free flow of communication within the employees Communication
5 Recognition and appreciation to good work Employee Welfare
6 Sufficient time to spend with the family Employee Welfare
7 sufficient attention towards employee retention by company Employee Welfare
8 Fair and impartial appraisals Employee Welfare
9 Time to time identification of training needs of employees Employee Welfare
Attributes
Dummy Report

12. Code Attribute Aspect
10 Wholesome and adequate canteen facilities Employee Welfare
11
Loyalty, Honesty and Integrity of employees are valued in the
company
Employee Welfare
12 Availability of employee manual Employee Welfare
13 Competitive work climate
Organizational climate &
work culture
14 Encouragement to the sports and recreation by company
Organizational climate &
work culture
15
Help from company to keep me in touch with latest
developments in my field
Organizational climate &
work culture
16 The company is ethical
Organizational climate &
work culture
17 Concerns / complaints are settled on time
Organizational climate &
work culture
18 Team work between various departments
Organizational structure and
the job
Dummy Report
Attributes

13. Code Attribute Aspect
19 Good career growth opportunities in the company
Organizational structure and
the job
20 Encouragement to the suggestions and ideas
Organizational structure and
the job
21
My job content is such that I remain fully occupied at work
place
Organizational structure and
the job
22 Being trusted to get the job done
Organizational structure and
the job
23
My salary is fair and comparable with what is offered for a
similar role in other companies
Organizational structure and
the job
24 Employees are oriented and inducted in the job suitably
Organizational structure and
the job
25 Attractive salary structure
Organizational structure and
the job
Dummy Report
Attributes

14. Departments of the respondents
Sr.No Occupation % of respondents
1 Marketing 30
2 Sales 15
3 Finance 25
4 Human Resource 20
5 Production 10
Total 100
Dummy Report

15. Overall Satisfaction, Loyalty, Advocacy
The overall satisfaction reflects overall perception of the respondents towards
company. It includes aspects such as brand, image and emotions.
Dummy Report
80
62 67
0
20
40
60
80
100
Overall Satisfaction Loyalty Advocacy

16. Overall Satisfaction and Cognitive Satisfaction
The Cognitive satisfaction includes reasoning and rational thinking. Higher advocacy
and loyalty can be achieved by increasing the Cognitive satisfaction.
Dummy Report
80 78
0
20
40
60
80
100
Overall Satisfaction Cognitive Satisfaction

17. Aspect wise Cognitive Satisfaction
Dummy Report
75 80 80 77
0
20
40
60
80
100
Communiction Employee Welfare Organizational climate
& work culture
Organizational
structure and the job
Aspect is a set of attributes concern towards similar features/ characteristics

18. Ten most important attributes
Dummy Report
95.4
95.4
94.8
94.8
93.2
93.2
92.3
92.0
90.0
90.0
Free flow of communication within the employees
Being trusted to get the job done
Free flow of communication within company and
employees
My job content is such that I remain fully occupied at
work place
Friendly relationship with colleagues at workplace
Encouragement to the suggestions and ideas
Fair and impartial appraisals
Concerns / complaints are settled on time
sufficient attention towards employee retention by
company
Attractive salary structure
Ten Most Importnant Attributes

19. Cognitive Satisfaction over top important attributes
Satisfaction decreases clockwise from attribute ‘Pricing suitable to area/ location/ quality’
Dummy Report
40
50
60
70
80
90
100
Free flow of
communication within
the employees
Being trusted to get the
job done
Free flow of
communication within
company and employees
My job content is such
that I remain fully
occupied at work place
Friendly relationship with
colleagues at workplace
Encouragement to the
suggestions and ideas
Fair and impartial
appraisals
Concerns / complaints
are settled on time
sufficient attention
towards employee
retention by company
Attractive salary
structure

20. Top ten cognitive satisfaction attributes
Dummy Report
83.8
83.7
83.3
82.9
82.7
82.7
82.0
81.6
81.6
81.3
Help from company to keep me in touch with latest
developments in my field
The company is ethical
Availibility of employee manual
Loyalty, Honesty and Integrity of employees are valued in
the company
Friendly relationship with colleagues at workplace
Encouragement to the suggestions and ideas
Concerns / complaints are settled on time
Smooth and effective interdepartmental communication
Good career growth opportunities in the company
Competitive work climate
Ten Most Satisfaction attributes

21. Code Attribute Marks out of 10
1 Smooth and effective interdepartmental communication 8.2
2 Friendly relationship with colleagues at workplace 8.3
3 Free flow of communication within company and employees 8.1
4 Free flow of communication within the employees 8.0
5 Recognition and appreciation to good work 7.8
6 Sufficient time to spend with the family 7.8
7 sufficient attention towards employee retention by company 8.1
8 Fair and impartial appraisals 8.0
9 Time to time identification of training needs of employees 7.9
Attribute wise cognitive satisfaction
Dummy Report

22. Code Attribute Marks out of 10
10 Wholesome and adequate canteen facilities 7.7
11
Loyalty, Honesty and Integrity of employees are valued in the
company
8.3
12 Availability of employee manual 8.3
13 Competitive work climate 8.1
14 Encouragement to the sports and recreation by company 7.9
15
Help from company to keep me in touch with latest
developments in my field
8.4
16 The company is ethical 8.4
17 Concerns / complaints are settled on time 8.2
18 Team work between various departments 7.5
Dummy Report
Attribute wise cognitive satisfaction

23. Code Attribute Marks out of 10
19 Good career growth opportunities in the company 8.2
20 Encouragement to the suggestions and ideas 8.3
21
My job content is such that I remain fully occupied at work
place
8.1
22 Being trusted to get the job done 8.0
23
My salary is fair and comparable with what is offered for a
similar role in other companies
7.8
24 Employees are oriented and inducted in the job suitably 7.8
25 Attractive salary structure 8.1
Dummy Report
Attribute wise cognitive satisfaction

24. Top delight attributes
Dummy Report
53%
53%
52%
52%
52%
46%
46%
47%
47%
47%
1%
2%
1%
1%
0%
The company is ethical
Availibility of employee manual
Friendly relationship with colleagues at
workplace
Encouragement to the suggestions and
ideas
Loyalty, Honesty and Integrity of employees
are valued in the company
Five Most Delighted
% Top Box % Middle Box

25. Top dissatisfaction attributes
Dummy Report
44%
41%
41%
42%
47%
49%
53%
53%
53%
51%
7%
7%
7%
5%
3%
Team work between various departments
Sufficient time to spend with the family
Employees are oriented and inducted in the
job suitably
Wholesome and adequate canteen facilities
Competitive work climate
Five most Dissatifed
% Top Box % Middle Box % Bottom Box

26. Strategy Planning Grid
Dummy Report
Smooth and effective
interdepartmental
communication
Friendly relationship with
colleagues at workplace
Free flow of communication
within company and
employees
Free flow of communication
within the employees
Recognition and
appreciation to good work
Sufficient time to spend with
the family
sufficient attention towards
employee retention by
company
Fair and impartial appraisals
Time to time identification of
training needs of employees
Wholesome and adequate
canteen facilities
Loyalty, Honesty and
Integrity of employees are
valued in the company
Availibility of employee
manual
Competitive work climateEncouragement to the
sports and recreation by
company
Help from company to keep
me in touch with latest
developments in my field
The company is ethical
Concerns / complaints are
settled on time
Team work between various
departments
79
81
83
85
87
89
91
93
95
97
75 76 77 78 79 80 81 82 83 84 85 86 87
IndexofImportance(II)
Satisfaction Index (SI)
ACTION PLANNING GRID
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27. ThankYou !
For Details Contact
MarketWay Consultancy
M: +91-9820793948, +91-9833399622
E: info@market-way.in
W:www.market-way.in