This magazine cover is trying to appeal to superhero and comic book fans by focusing on its feature about the 100 greatest heroes and villains. Although it promotes a diverse range of films, the cover is mainly focused on the upcoming Man of Steel film, with the hopes of attracting readers interested in that movie. The magazine also tries to broaden its audience by claiming to have the world's best movie reviews, but many of its other highlighted features still cater to genre film fans.
1. Appeals to Super hero
and Comic book fans.
A lot of the cover points
towards this being the
main audience; The 100
greatest heros and
villains, the issue being
called the heroes and villains issue.
If the magazine was on a rack in a
shop, this top section, with the strip
of characters and text saying “The
Heroes and Villains Issue” would be
the only thing visible. Total Film is
trying to advertise to the geek/
superhero fans.
Even though the cover tries to
advertise a range of films and
features, the Man Of Steel is
obviously the main focus, as it takes
up the main image and the main
cover line. Theres obviously a hope
that readers will buy the magazine
specifically because of their interest
in this one film.
The strip of different movie characters up at the top show that
thereʼs going to be a diverse range films featured in the issue.
The reader knows they are not just getting Man Of Steel.
Qualifier tells that
itʼs the worlds best
movie reviews.
This suggests that
the magazine is
trying to appeal to
everyone, and not just
fan-bases. Itʼs “best movie news” not
picking out any specific genre. the
presence of the qualifier also shows
that the magazine is trying to pull the
reader in and win them over. Itʼs
effectively showing off to get more
readers.
Theyʼre trying to draw in
more readers by
showing off all the
different features. There
is a wide range of films
and genres and actors
being interviews.
However size of the text
and lack of pictures
suggests they are not so
interested in these. The main draw is
Main of Steel. It should also be noted
that most of this features are still
based on more genre films.