finanace related

1. Research Proposal
A
COMPREHENSIVE PROJECT REPORT
ON
“HIGH CHURNING RATIO OF THE MAJOR TELECOM OPERATORS,
AFTER THE INTRODUCTION OF NUMBER PORTABILITY SERVICE IN
INDIAN MARKETS”
IN PARTIAL FULFILLMENT OF THE
REQUIREMENTS FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
Submitted to:
Affiliated to
GUJARAT TECHNOLOGICAL UNIVERSITY, AHMEDABAD
Faculty Guide: - Submitted By: -
PROF. DIPAK TEKWANI MOHSINALI MOMIN
SGPIMS Enrollment No.:107330592007
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2. TABLE OF CONTENT
SR PARTICULARS PAGE
NO NO
1 Introduction 3
2 Statement Problem 4
3 Objective Of Study 5
4 Research Methodology 6
5 Tentative Chapter Plan 7
6 Time Budget 8
7 Data Sources 9
8 Short Literature Review 10
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3. Introduction
Indian telecommunication Industry is one of the fastest growing telecom markets in the
world. The two major reasons that have fuelled this growth are low tariffs coupled with
handset price. However, across the globe, CDMA has been loosing out numbers to
popular GSM technology, contrary to the scenario in India. The other reason that has
tremendously helped the telecom Industry is the regulatory changes and reforms that have
been pushed for last 10 years by successive Indian governments.
According to Telecom Regulatory Authority of India (TRAI) the rate of market
expansion would increase with further regulatory and structural reforms. Even though the
fixed line market share has been dropping consistently, the overall (fixed and mobile)
subscribers have risen to more than 200 million by first quarter of 2011.
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4. Statement Problem
“High churning ratio of the major telecom operators, after the introduction
of Number Portability Service in Indian Markets.”
In above statement mainly refer to the why customers switch to another operator
and perception of customer to change the existing operator. Impact of this
problem in particular telecom operator. Find out reason why customers change
their operator.
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5. OBJECTIVE OF THE STUDY
To understand the Indian telecom industry and its major players.
To analyses the churning problem in the telecom sector.
To find out why customers switches to another operator.
To evaluate the method followed by the company to reduce churning.
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6. RESEARCH METHODOLOGY
Research Design : Descriptive
Sampling Design : Judgemental
Sampling Size : 150
Sampling Technique : Judgemental
Data Collection Method : Survey
Data Collection Tools : Questionnaire
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7. TENTATIVE CHAPTER PLAN
1. Telecom Industry Overview
2. Telecom Industry in India
3. Major players in Indian Telecom Industry
4. Main Problem - Customer Churn
5. Analysis of Data Collection
6. Strategy adopted by companies
7. Findings & Interpretation
8. Conclusion
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8. TIME BUDGET
1. Completion of project proposal 14th Sep,2011
2. Finalisation of data collection tools Nov. 2011
3. Data Collection January
& February
4. Submission of first draft to guide April. 2012
5. Submission of final report May 2012
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9. DATA SOURCES
Primary Source: Interview, Discussions etc.
Secondary Source: Internet, magazines, journals etc
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10. SHORT LITERATURE REVIEW
Telecom firms holding customer’s hostage?
Surajeet Das Gupta
Imagine this. You are frustrated with your mobile service and want to dump it for another
operator. However, you have given this number to hundreds of clients over the last few
years. It's an unnerving task to inform all of them of your new number besides getting the
new number printed on new visiting cards, letterheads, etc...Assume, now, that you are
allowed to retain your mobile number even after you have jumped from one service
provider to the other. The magic word that can make this possible is "number portability".
All across the globe, number portability has been introduced by regulators in their
countries to bring in competition and encourage new players - leading to lowering of
tariffs for customers. Number portability allows customers not only to move from one
mobile service provider to another within the Global System for Mobile Communications
(GSM) but also from GSM to Code Division Multiple Access (CDMA) services (you
have to change your phone in this case), and also from landline to wireless phones.
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