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Empathize and Define
SAY - Empathy Map (quotes)
 “The School does not help students for their career choice”
 “I went to college without knowing how the course was”
 “I thought I knew everything I needed to know”
 “Until the day of registration I was in doubt until the hour mark the x”
 “I felt the desire to give up several times”
 “I just wanted to finish college as soon as possible to get out of the
house of my grandmother”;
 "I always wanted to work because I thought: If I'm going to work with
it, I need to learn“
“The college, for me, teaches the very basics. You really learn working.”
“Schools should have a more intense contact with day to day work”
 “Schools should present to their students all the diverse niches of each
profession. “
 “I could have chosen another profession if I knew more”
 “The college fails to prepare for the job market”
 “They teach little, you learn the rest giving face to slap”
Empathize and Define
DO - Empathy Map (observations)
 While she was being interviewed was seeking jobs through the internet
and was doing her profile on linkedin.
 She said she was seeking jobs for architecture but sought jobs in other
areas, such as administration and third sector .
 While she was preparing the curriculum, I realized that she gave much
more emphasis to aspects related to the professional experience of than
the academic experience, even though she graduated a great at a College.
Empathize and Define
Think & Fell - Empathy Map (inferences)
 She was upset about her career choice;
 Actually, she was very disappointed at her current job;
 She seems to look at new opportunities in other areas;
 She seems to need external support to discover a new career;
 She did’t love what she does;
 She believes that her need it kind of universal;
 She seemed uncomfortable to talk about this, as it would leave her
upset
 She thinks that college teaches very little, believe more in learning
through the labor market. For her, learning by experience counts a lot
more than academic.
She is in a transition phase, and feel very confused and undecided
which way to go;
She believes in the role of schools to help students to decide the way;
I think she felt very young and premature to decide which career to
pursue, without knowing how it would be.
Description Stakeholder
 Cindy (sic), Woman, 30, architect, single, hard worker,
working eight hours a day in a large company, formed in a
public college with excellent quality, graduated less than 5
years, has over 7 years of professional experience, earns a
salary in the average market, do, independent, pay bills
from home, lives alone.
Description Stakeholder
 Cindy, Woman, 30, architect, single, hard worker,
working eight hours a day in a large company, formed in a
public college with excellent quality, graduated less than 5
years, has over 7 years of professional experience, earns a
salary in the average market, do, independent, pay bills
from home, lives alone.
Problem Statement
 Cindy needs a way to find a way to work (love) because she is unhappy
and stuck in the career option realized when I was very young and
inexperienced.

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Empathize and define

  • 1. Empathize and Define SAY - Empathy Map (quotes)  “The School does not help students for their career choice”  “I went to college without knowing how the course was”  “I thought I knew everything I needed to know”  “Until the day of registration I was in doubt until the hour mark the x”  “I felt the desire to give up several times”  “I just wanted to finish college as soon as possible to get out of the house of my grandmother”;  "I always wanted to work because I thought: If I'm going to work with it, I need to learn“ “The college, for me, teaches the very basics. You really learn working.” “Schools should have a more intense contact with day to day work”  “Schools should present to their students all the diverse niches of each profession. “  “I could have chosen another profession if I knew more”  “The college fails to prepare for the job market”  “They teach little, you learn the rest giving face to slap”
  • 2. Empathize and Define DO - Empathy Map (observations)  While she was being interviewed was seeking jobs through the internet and was doing her profile on linkedin.  She said she was seeking jobs for architecture but sought jobs in other areas, such as administration and third sector .  While she was preparing the curriculum, I realized that she gave much more emphasis to aspects related to the professional experience of than the academic experience, even though she graduated a great at a College.
  • 3. Empathize and Define Think & Fell - Empathy Map (inferences)  She was upset about her career choice;  Actually, she was very disappointed at her current job;  She seems to look at new opportunities in other areas;  She seems to need external support to discover a new career;  She did’t love what she does;  She believes that her need it kind of universal;  She seemed uncomfortable to talk about this, as it would leave her upset  She thinks that college teaches very little, believe more in learning through the labor market. For her, learning by experience counts a lot more than academic. She is in a transition phase, and feel very confused and undecided which way to go; She believes in the role of schools to help students to decide the way; I think she felt very young and premature to decide which career to pursue, without knowing how it would be.
  • 4. Description Stakeholder  Cindy (sic), Woman, 30, architect, single, hard worker, working eight hours a day in a large company, formed in a public college with excellent quality, graduated less than 5 years, has over 7 years of professional experience, earns a salary in the average market, do, independent, pay bills from home, lives alone.
  • 5. Description Stakeholder  Cindy, Woman, 30, architect, single, hard worker, working eight hours a day in a large company, formed in a public college with excellent quality, graduated less than 5 years, has over 7 years of professional experience, earns a salary in the average market, do, independent, pay bills from home, lives alone. Problem Statement  Cindy needs a way to find a way to work (love) because she is unhappy and stuck in the career option realized when I was very young and inexperienced.