Cindy is a 30-year-old single architect who graduated from college less than 5 years ago and has over 7 years of professional experience. She feels disappointed in her current job and career choice, believing that her college did not adequately prepare her or help her choose a suitable profession. She seems to be looking for new career opportunities and external support to discover a path that better fits her interests and skills.

1. Empathize and Define
SAY - Empathy Map (quotes)
 “The School does not help students for their career choice”
 “I went to college without knowing how the course was”
 “I thought I knew everything I needed to know”
 “Until the day of registration I was in doubt until the hour mark the x”
 “I felt the desire to give up several times”
 “I just wanted to finish college as soon as possible to get out of the
house of my grandmother”;
 "I always wanted to work because I thought: If I'm going to work with
it, I need to learn“
“The college, for me, teaches the very basics. You really learn working.”
“Schools should have a more intense contact with day to day work”
 “Schools should present to their students all the diverse niches of each
profession. “
 “I could have chosen another profession if I knew more”
 “The college fails to prepare for the job market”
 “They teach little, you learn the rest giving face to slap”

2. Empathize and Define
DO - Empathy Map (observations)
 While she was being interviewed was seeking jobs through the internet
and was doing her profile on linkedin.
 She said she was seeking jobs for architecture but sought jobs in other
areas, such as administration and third sector .
 While she was preparing the curriculum, I realized that she gave much
more emphasis to aspects related to the professional experience of than
the academic experience, even though she graduated a great at a College.

3. Empathize and Define
Think & Fell - Empathy Map (inferences)
 She was upset about her career choice;
 Actually, she was very disappointed at her current job;
 She seems to look at new opportunities in other areas;
 She seems to need external support to discover a new career;
 She did’t love what she does;
 She believes that her need it kind of universal;
 She seemed uncomfortable to talk about this, as it would leave her
upset
 She thinks that college teaches very little, believe more in learning
through the labor market. For her, learning by experience counts a lot
more than academic.
She is in a transition phase, and feel very confused and undecided
which way to go;
She believes in the role of schools to help students to decide the way;
I think she felt very young and premature to decide which career to
pursue, without knowing how it would be.

4. Description Stakeholder
 Cindy (sic), Woman, 30, architect, single, hard worker,
working eight hours a day in a large company, formed in a
public college with excellent quality, graduated less than 5
years, has over 7 years of professional experience, earns a
salary in the average market, do, independent, pay bills
from home, lives alone.

5. Description Stakeholder
 Cindy, Woman, 30, architect, single, hard worker,
working eight hours a day in a large company, formed in a
public college with excellent quality, graduated less than 5
years, has over 7 years of professional experience, earns a
salary in the average market, do, independent, pay bills
from home, lives alone.
Problem Statement
 Cindy needs a way to find a way to work (love) because she is unhappy
and stuck in the career option realized when I was very young and
inexperienced.