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Empathy Map
SAY
“It’s too hard to
know what to do
when you’re 17.”
“I would study
anything else if it
was 6 years ago…”
“I wish I could
choose another
graduation…”
“Now that I’m
graduated, I am a
whole new
professional.”
“My graduation just
doesn’t help me
reaching my current
professional goals.”
“I developed skills
that I didn’t even
know I had in my
last job.”
“I started liking
study after my
graduation.”
“I don’t want to
waste time, I just
want to earn
money.”
DO
He talked to
almost all his
friends about the
same subject
“unemployment”.
Lose focus
often in his
everyday
tasks.
He looks for
jobs everyday
for about 6
hours.
He browses
some colleges
websites.
He keeps trying
to apply for jobs
in all of his
friends
companies.
THINK
Did a bad
choice of
course.
Doesn’t want a
job in his
graduation area.
He’s applying for
jobs related to the
course he wanted.
Doing extra courses
will “correct” his
professional path.
Doing another
graduation is
waste of time.
FEEL
Regretful
with his
graduation.
Pressured by
bills, lack of
money.
Lost part of
his lifetime.
Confused
about what
to do.
Lost in
professional
point of view.
A young graduated
student who just
left his job and is
seeking for new
opportunities of
jobs related to his
recently discovered
skills
STAKEHOLDER
NEEDS A WAY TO Find out what is he
really capable of
NEED
BECAUSE
He doesn’t know
what kind of
professional he is
anymore.
INSIGHT
PROBLEM STATEMENT

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Empathy map

  • 2. SAY “It’s too hard to know what to do when you’re 17.” “I would study anything else if it was 6 years ago…” “I wish I could choose another graduation…” “Now that I’m graduated, I am a whole new professional.” “My graduation just doesn’t help me reaching my current professional goals.” “I developed skills that I didn’t even know I had in my last job.” “I started liking study after my graduation.” “I don’t want to waste time, I just want to earn money.”
  • 3. DO He talked to almost all his friends about the same subject “unemployment”. Lose focus often in his everyday tasks. He looks for jobs everyday for about 6 hours. He browses some colleges websites. He keeps trying to apply for jobs in all of his friends companies.
  • 4. THINK Did a bad choice of course. Doesn’t want a job in his graduation area. He’s applying for jobs related to the course he wanted. Doing extra courses will “correct” his professional path. Doing another graduation is waste of time.
  • 5. FEEL Regretful with his graduation. Pressured by bills, lack of money. Lost part of his lifetime. Confused about what to do. Lost in professional point of view.
  • 6. A young graduated student who just left his job and is seeking for new opportunities of jobs related to his recently discovered skills STAKEHOLDER NEEDS A WAY TO Find out what is he really capable of NEED BECAUSE He doesn’t know what kind of professional he is anymore. INSIGHT PROBLEM STATEMENT