The document discusses the significance of design for startups, emphasizing it as a method of problem-solving rather than just aesthetics. It highlights the importance of emotional design and user engagement, and the role of experienced designers in mentoring startups. Additionally, it touches on various strategies to improve UI/UX and network effectively in the entrepreneurial landscape.

1. Viktor Golias
UI/UX consultant @ Wayra
WHY IS DESIGN
IMPORTANT
FOR STARTUPS?

2. “A magical designer that can
solve all [of a company’s]
problems”
- Braden Kowitz
UNICORN

3. What is ‘design’ actually? Is it a logo? A
Wordpress theme? An innovative UI?
It’s an method of problem solving.

4. Product design in early stage— you
have to really stand out because
there are so many similar things
coming out right now.

6. Angel funding, mentorship, and connections
to entrepreneurial designers.
Connecting experienced designers with top
startups in San Francisco

7. DESIGNER FOUNDERS
Book series that interviews designers
Journey from designer to founder

8. Psychological concepts/principles
applied in highest levels of
designing process
EMOTIONAL DESIGN

9. MASLOW’S HIERARCHY OF NEEDS
WIFI

10. AARON WALTER: HIERARCHY OF
NEEDS OF USERS
Emotional design

11. Stories

12. 3hrs servers nap
Instead apology colouring contest
Good response to a bad situation is critical

13. Colouring contest
prize: FREE PRO account for 1 year

14. Results
Emotional design is your insurance to maintain
audience trust when things aren’t going your way

15. Design thinking
Pattern: photos sucked

16. Changing background photos
400$ (per week)200$
Design thinking

17. From star to heart
Everyone learns to ship on a first day
at the company

18. Increased
engagement
> 30%
45%!
of users engaged
with Wish Lists*
From star to heart
*October 2012
Great ideas can come from anywhere

19. SCENARIOS
Recommends you the
most relevant people on
networking events
Personal networking
assistant

20. TRACTION PROBLEM
• Reminder mail!
• Recommendations before event - email!
• Registration desk!
• …
Increase awareness of possibility
of using Networker mobile app

21. Interactive wall + leaflets
+30% traction

22. WAYRA OFFER
Consultations - how to improve
UI/UX design of your products
101 meetings
I’m very flexible person :)
Every tuesday

23. THANK YOU