Artificial intelligence in the post-deep learning era
Emilie fao gi-kiev
1. GI systems as a tool for rural development Lessons learnt from the world National workshop on Origin-linked Products and their demand in Ukraine, TCPUKR3201 – Kiev, 25-26 August
Opportunities fraud, misleading (defensive) “ nostalgic”, immigrants urban markets nutritional and health benefits with high symbolic value export for commodities: coffee, cacao, tea? in relation with strong marketing strategies (promotion and selling places) local markets with tourism linkages EU markets (direct application for registration)
Ultimate objective: differentiating products advancing ethical goals more protection IP (producers, consumers) Rq: “offensive or defensive” GI strategy Immediate objectives : preserving local culture, promoting a specific area of production non addressed as such but considered: better value redistribution, biodiversity Operational objectives: Traceability, Link to geographical origin: local know how and practices, varieties breeds, etc Traditions (history, reputation) + operational objectives defined by the “legitimate user” Products food and agricultural products + handicraft (e.g. Asian countries, Chile, Brazil, Ecuador, Costa Rica Peru...-American countries...) + services (India, Brazil)
Clear and sound legal and institutional framework Clear designation of competent authority Clear definition, in accordance with international terminology... System of control Policies to promote GI with a positive impact on rural development (producers association, participative approach – small scale producers participation, traditional products preservation, capacity building, ...) Coordination systems between different sectors, levels and expertise National commission for assessment? agriculture-IP (assessment / registration) resources to recruit for expertise, assessment role of local public actors roles of universities, lab... importance of consumer information logotype for the category links with tourism
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