Emilie fao gi-kiev ENG


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  • Opportunities fraud, misleading (defensive) “ nostalgic”, immigrants urban markets nutritional and health benefits with high symbolic value export for commodities: coffee, cacao, tea? in relation with strong marketing strategies (promotion and selling places) local markets with tourism linkages EU markets (direct application for registration)
  • Ultimate objective: differentiating products advancing ethical goals more protection IP (producers, consumers) Rq: “offensive or defensive” GI strategy Immediate objectives : preserving local culture, promoting a specific area of production non addressed as such but considered: better value redistribution, biodiversity Operational objectives: Traceability, Link to geographical origin: local know how and practices, varieties breeds, etc Traditions (history, reputation) + operational objectives defined by the “legitimate user” Products food and agricultural products + handicraft (e.g. Asian countries, Chile, Brazil, Ecuador, Costa Rica Peru...-American countries...) + services (India, Brazil)
  • Clear and sound legal and institutional framework Clear designation of competent authority Clear definition, in accordance with international terminology... System of control Policies to promote GI with a positive impact on rural development (producers association, participative approach – small scale producers participation, traditional products preservation, capacity building, ...) Coordination systems between different sectors, levels and expertise National commission for assessment? agriculture-IP (assessment / registration) resources to recruit for expertise, assessment role of local public actors roles of universities, lab... importance of consumer information logotype for the category links with tourism
  • Emilie fao gi-kiev ENG

    1. 1. GI systems as a tool for rural development Lessons learnt from the world National workshop on Origin-linked Products and their demand in Ukraine, TCPUKR3201 – Kiev, 25-26 August
    2. 2. Outline <ul><li>Origin-linked products and Geographical indications (GI) </li></ul><ul><li>Importance for value chain and rural development </li></ul><ul><li>Key factors for sustainable GI </li></ul>
    3. 3. Origin-linked products and Geographical Indications
    4. 4. GIs in the world PGI Longkou Fen Si AOP safran de Taliouine Littoral Norte Gaucho rice AO Banana of Costa Rica Apples of Sbiba
    5. 5. International Definitions GI-AO <ul><li>GI - TRIPS Agreement (1994) </li></ul><ul><ul><li>Geographical Indications identify a good as originated in the territory of a Member, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin </li></ul></ul><ul><ul><li>153 WTO member states </li></ul></ul><ul><li>AO - Lisbon Agreement (1958) </li></ul><ul><ul><li>Appellation of Origin is the geographical name of a country, region, or locality, which serves to designate a product originating therein, the quality and characteristic s of which are due exclusively or essentially to the geographical environment , including natural and human factors. </li></ul></ul><ul><ul><li>WIPO (158 member states) </li></ul></ul><ul><ul><li>27 Contracting Parties </li></ul></ul>“ AO” defined by Lisbon can be considered as a category of “GI” defined by TRIPS GI are considered to be intellectual property rights, and members countries have to provide legal tools to protect these rights.
    6. 6. GI PRODUCT Specific quality, reputation in the market PEOPLE Motivations and capacity to engage a collective process PLACE Local natural and human resources: soil, climate, varieties, know-how ... <ul><li>Potential to be registered as IP Right and be protected </li></ul><ul><li>differentiation and exclusivity of use </li></ul><ul><ul><li>Heritage </li></ul></ul><ul><ul><li>bio-cultural, tipicity built over generations of producers </li></ul></ul>Consumers <ul><ul><li>Mean of identification = Geographical Indication (GI) or Appellation of Origin (AO) </li></ul></ul>
    7. 7. Variety of GIs in the world <ul><li>Geographical scope </li></ul><ul><li>Types of products and strategy </li></ul><ul><li>Protection and Property, according to the national legislation </li></ul><ul><ul><li>governmental standard (public policy) or private standard </li></ul></ul><ul><ul><ul><li>sui generis protection : 167 </li></ul></ul></ul><ul><ul><ul><li>Trademark systems : 56 nations (a number use both) </li></ul></ul></ul><ul><ul><li>Conformity assessment systems (certification) </li></ul></ul><ul><ul><li>Exigencies </li></ul></ul><ul><li>And varieties of impacts... </li></ul>
    8. 8. Strengthening value chain and rural development
    9. 9. Advantages <ul><li>Economic Pillar </li></ul><ul><li>Environmental Pillar </li></ul><ul><li>protection against fraud (legal protection) ; </li></ul><ul><li>access to niche markets; </li></ul><ul><li>adding value; </li></ul><ul><li>reducing market price fluctuations; </li></ul><ul><li>redistribution along value chain; </li></ul><ul><li>benefits from collective action; </li></ul><ul><li>maintain added value in the production areas </li></ul><ul><li>Etc. </li></ul><ul><li>awareness and sustainable use of natural resources </li></ul><ul><li>preservation of biodiversity, </li></ul><ul><li>Etc. </li></ul>Social Pillar <ul><li>self esteem and its indirect effects (power of negotiation/rights defense); </li></ul><ul><li>preservation of cultural heritage; </li></ul><ul><li>job opportunities; </li></ul><ul><li>positive effects on tourism . </li></ul><ul><li>Etc. </li></ul>Consumers’ side <ul><li>social expectations </li></ul><ul><li>food diversity </li></ul><ul><li>guaranties about quality, origin and production process </li></ul><ul><li>Etc. </li></ul>
    10. 10. Local impacts <ul><ul><li>Collective approach and local appropriation </li></ul></ul><ul><ul><li>GI association : representativeness and GI management </li></ul></ul><ul><ul><li>Code of practice : participative process of elaboration for a shared definition of product and practices </li></ul></ul><ul><ul><li>Identification of local resources for preservation of specific quality and heritage </li></ul></ul><ul><ul><li>Market and partners identified (niche market with added value) </li></ul></ul>Not automatic effects...: impacts depend on local conditions and process (not on registration as such)
    11. 11. Methodologies
    12. 12. Guide: Linking People, Places and Products <ul><li>FAO/SINER-GI </li></ul><ul><li>Road map for activating a local sustainable process in which GI can play a role for economic development and social/environmental preservation </li></ul><ul><li>Step by step approach </li></ul>
    13. 13. Sustainable Quality Virtuous Circle at local level <ul><li>Identification : </li></ul><ul><ul><li>Product: specific quality? </li></ul></ul><ul><ul><li>Place: what resources involved? </li></ul></ul><ul><ul><li>People: mapping of actors, awareness and collective action </li></ul></ul><ul><li>Qualification : </li></ul><ul><ul><li>Elaboration of the code of practice (rules for GI use) </li></ul></ul><ul><ul><li>Recognition by public authorities- registration </li></ul></ul><ul><li>Remuneration; </li></ul><ul><ul><li>Roles of the GI association </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><li>Reproduction of local resources </li></ul><ul><ul><li>Strenghtening the system sustainibility according to feedback – assessment of impacts </li></ul></ul><ul><ul><li>Territorial strategy – tourism </li></ul></ul><ul><li>Roles of public actors </li></ul>
    14. 14. Cross coordinations <ul><li>Project design = Setting up GI system and Building capacities: </li></ul><ul><ul><li>at institutional level for a clear and sound legal and institutional framework (protection and support) </li></ul></ul><ul><ul><li>at territory - value chain level : pilot product cases </li></ul></ul>Local (territorial) National (and international) Private sector - Value chain Voluntary standard <ul><li>Collective action for qualification </li></ul><ul><li>Marketing </li></ul>Federations, national and international producer associations Public sector IP and Production sectors (agriculture, food, handicraft...) Culture Environment Tourism Local policies, extension services <ul><li>assessment of request </li></ul><ul><li>protection </li></ul><ul><li>support policies </li></ul>
    15. 15. Conclusion <ul><li>GI as a tool for rural development: </li></ul><ul><ul><li>when taking into account the territorial system (people, place and product) and its key factors and phases for GI implementation </li></ul></ul><ul><li>Emergent policies area that require: </li></ul><ul><ul><li>Clear and sound legal and institutional framework </li></ul></ul><ul><ul><li>Coordination between different sectors, levels and capacities </li></ul></ul><ul><ul><li>Importance of consumer information </li></ul></ul>
    16. 16. <ul><li>www. foodquality-origin.org </li></ul><ul><li>For more information or copies of the guides: </li></ul><ul><li>Emilie Vandecandelaere </li></ul><ul><li>Food and Agriculture Organization of UN </li></ul><ul><li>Food Quality and control (AGND) </li></ul><ul><li>[email_address] </li></ul><ul><li>Tel: +39 06 570 56 210 </li></ul>Thank you