1. EMIL NAVA
• EMIL HAD BEGUN HIS CAREER AS A RUNNER FOR FILM PRODUCTION
COMPANIES AN EXAMPLE OF THIS IS WORKING FOR BLINK
PRODUCTIONS.
• FORTUNATELY FOR EMIL HE NOW GOT FREELANCES FOR OB
MANAGEMENT. COMPANIES THAT OB WORK WITH ARE: PULSE FILMS,
ROCKET, AGILE FILMS, FRIENDS, WONDA
• OB MANAGEMENT WORK AS AGENTS FOR MUSIC VIDEO DIRECTORS.
THEY DESCRIBE THEMSELVES AS, “ THREE STRAIGHT UP DUDES WHO
WORK OUT OF DENMARK STREET LONDON”.
THEIR AIM IS TO:
• NURTURE TALENT ,WORK WITH PRODUCTION COMPANIES, WORK
WITH RECORD LABELS AND MATCH THE RIGHT DIRECTOR TO THE
RIGHT ARTISTS.
• AFTER WORKING AS A RUNNER GRADUATED TO ASSISTANT DIRECTOR
(A.D.) WHERE HE WOULD MANAGE THE VIDEO SHOOTS
• AFTER HAVING GAINED RECOGNITION THROUGH HIS WORK HE WAS
THEN SIGNED TO ACADEMY – WHO ARE THE BIGGEST MUSIC VIDEO
PRODUCTION COMPANY. THIS BROUGHT HIM MANY MORE
• THEN WORKED FOR BETWEEN THE EYES AND NOW WORKS MAINLY

2. EMIL NAVA
• EMIL’S FIRST BUDGET WAS FOR THE BAND KID BRITISH AND
THE TRACK OUR HOUSE . WITH A BUDGET OF £20,000 IN
WHICH HE SHOT IN MANCHESTER WITH LOCAL PEOPLE.
THE FILMING TOOK 1 DAY WHILST THE EDITING TOOK 2/3
DAYS AND 10 DAYS PREPRODUCTION. THIS
DEMONSTRATES THE VERY TIGHT TIMESCALES INVOLVED.
HTTP://YOUTU.BE/LTPXZ4PINDA
• AT HIS BUSIEST EMIL HAS MADE 24 MUSIC VIDEOS IN ONE
YEAR
• WHEN HE BEGAN SHOOTING VIDEOS FOR INDEPENDENT
LABELS THE BUDGET WOULD BE AS LOW AS £5,000 TO
£10,000
IN THE INTERVIEW EMIL TALKS ABOUT HIS CHILD HOOD AND
HIS PERSPECTIVE FOR HIS FUTURE. HE MENTIONS THAT
SUCCESS COMES THROUGH HARD WORK. EMIL ALSO TALKS
ABOUT WORKING WITH JESSI J ON HER ‘DOMINOS’ VIDEO
AND HOW IT WAS SUCH A HIGH PRODUCTION CONSIDERING
THAT HE SHE IS A VERY WELL KNOWN FEMALE ARTIST. THE
BUDGET FOR THIS WAS £160,000.

3. EMIL’S TOP TIP
• USE EXTREME CLOSE UP ON FACES
WHEREVER POSSIBLE
• DO NOT SHOOT WHOLE OF VIDEO IN
MEDIUM SHOT/LONG SHOT
• EXAMPLE – SINEAD O’CONNOR –
NOTHING COMPARES TO U
• GODLEY & CRÈME - CRY

4. NAVA’S MUSIC PRODUCTIONS
• EMIL NAVA'S MOST POPULAR MUSIC VIDEOS:
• PALOMA FAITH - "30 MINUTE LOVE AFFAIR"
• PALOMA FAITH - "PICKING UP THE PIECES"
• ED SHEERAN - "LEGO HOUSE"
• JESSIE J - "PRICE TAG"
• JESSIE J - "DO IT LIKE A DUDE"
• JESSIE J FT BIG SEAN - "WILD"
• RITA ORA - "RIP"
• ED SHEERAN - "YOU NEED ME"
• TINCHY STRYDER - "NUMBER 1"
• TINCHY STRYDER - "TAKE ME BACK"

5. JESSIE J
• “DO IT LIKE A DUDE” IS THE DEBUT SINGLE BY ENGLISH
SINGER-SONGWRITER JESSIE J. SHE CO-WROTE THE SONG WITH
GEORGE ASTASIO, JASON PEBWORTH, JON SHAVE, KYLE
ABRAHAMS, AND PETER IGHILE.
• EMIL WORKED WITH JESSIE J IN THE VIDEO 'DO IT LIKE A DUDE‘
THIS PRODUCTION SUMMED UP TO £25,000.
• HTTP://WWW.YOUTUBE.COM/WATCH?V=POF3KYTWASO
THE MUSIC VIDEO PRODUCED IS VERY DIFFERENT FROM MOST
FEMALE ARTISTS SEEING THAT THIS NEGLECTS THE ORDINARY
FEMALE AND MOSTLY FOCUSES ON MASCULINITY. AGGRESSION,
FIERCENESS AND POWER IS DELIVERED THROUGH THIS VIDEO.
THE VIDEO SUGGESTS THAT WOMEN CAN ‘DO IT LIKE A DUDE’
THEREBY SHARING SIMILAR QUALITIES AS MEN.
• DO IT LIKE A DUDE WON BEST VIDEO AT THIS YEAR'S Q
AWARDS, AND IS NOMINATED FOR BOTH BEST POP VIDEO AND
BEST CINEMATOGRAPHY IN A VIDEO AT THE UK MUSIC VIDEO
AWARDS 2011.

6. EMIL NAVA
HAS NOW BEGUN TO MAKE ADVERTS, WHICH
GENERALLY HAVE A FAR HIGHER BUDGET AND
PRODUCTION VALUES BUT WHICH ALLOW FOR LESS
CREATIVE FREEDOM. HE HAS DIRECTED AN ADVERT
FOR L'OREAL FOR THEIR FERIA HAIR COLOUR, USING
THE MARKETING SLOGAN, "DARE TO BE DIFFERENT".
THE TITLE IS SELF EXPLANATORY IN THE VIDEO THE
HAIR COLOUR THAT HAVE BEEN OPTED ARE VIBRANT
AND BOLD. THIS BRINGS ABOUT ORGINIALTY
SOMETHING DIFFERENT TO A WOMENS EVERYDAY LIFE.
IN THE VIDEO THERE IS ALSO A WOMEN WHO IS SEEN
TO BE A SPORTS PERSON CONSIDERING THAT SHE IS
TRAINING/BOXING THIS BRINGS ABOUT A MASCULINE
SIDE TO THE PRODUCTION THEREBY EMPOWERING
WOMEN.
HTTP://WWW.YOUTUBE.COM/WATCH?V=JMLWSA
KRCLK

7. CASE STUDY 2
• THE MUSIC VIDEO ‘ YOU NEED ME, I DON’T NEED YOU’ BY
ED SHEERAN WAS DIRECTED BY EMIL NAVA. IT FEATURES
17 YEAR OLD SIGNING ACTOR MATTHEW MORGAN WHO
DOES HAND SIGNS IN PRIOR TO THE LYRICS. THE CLIENT
WAS ATLANTIC IT WAS BUDGETED UP TO £35,000. ED
SHEERAN PERFORMED THE SONG LIVE FOR THE
SBTV YOUTUBE CHANNEL
• THE MUSIC VIDEO IS FAIRLY SIMPLE IN BLACK AND WHITE
IT IS SHOT IN ONE LOCATION IT ALSO ONLY INCLUDES
ONE BLACK TEENAGE BOY THROUGH OUT THE WHOLE
VIDEO. THE PACE THE OF MUSIC IS VERY FACE ALONG
WITH THE EDITING. THE SIGNIFICANCE OF THIS MUSIC
VIDEO IS THAT NOT ONLY IS IT DIFFERENT FROM
MAJORITY BUT IT ALSO HUGELY BENEFITS A CERTAIN
GROUP OF PEOPLE IN THIS CASE THOSE WHO ARE DEAF.
• AS A RESULT IT WAS MADE HOTTEST RECORD IN THE
WORLD" ON 6 JULY 2011.
• HTTP://WWW.YOUTUBE.COM/WATCH?V=ZXVZZTICVJS