Emerging trends in dairy beverages
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The document discusses emerging trends in the dairy beverages market in India and globally. It notes that dairy beverages are underdeveloped in India despite India being the largest milk consumer. It identifies opportunities for growth through products tailored to health and wellness, different consumption occasions, children, and lower income consumers. New product innovations and flavors could help capture new segments and make dairy beverages more versatile.
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Presentation by
Primary Information Services
www.primaryinfo.com
mailto:primaryinfo@gmail.com
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Presentation by
Primary Information Services
www.primaryinfo.com
mailto:primaryinfo@gmail.com
Download PDF Version at
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See You tube Channel
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Amul
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See more
https://goo.gl/qdSDN2
https://goo.gl/oUwYD8
https://goo.gl/rNrDrK
Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
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SoyaMilk Marketing presentation
A PPT describing how to launch a product, the surveys we conducted were authentic ( interviewing our fellow students).
It was for the final semester project
Marketing Ideas for a Dry Fruit Brand
Creativity need not be only art, here is a presentation to its utmost
high.. This covers how one could turn a shop into a dry fruit brand. The plan is executed and we have received good responce. This is way we say going by the PPT.
Soya Milk By Phoenix
Soyapro is launching a soy milk product in Gujarat, India. Their marketing plan involves segmenting customers in urban Gujarat over age 20 from middle-high income groups, especially gym-goers and those with high cholesterol. Initial demand forecasts project monthly sales of 299,145 liters within six months. Pricing is set at a 16% discount to competitors. Promotion will include health camps, events, print ads, billboards. Sales are forecast to increase 10-5% annually over three years, reaching 1.19 million liters in the third year. Breakeven sales are projected at 1.12 million Rs. per month. Implementation milestones include research, promotion, expanding distribution over
Dairy Product Trends and Innovation in 2016
Presentation from 42nd Annual Southern Dairy Conference, held in Atlanta, Georgia between 8 ~ 9 March 2016.
What's hot (20)
Soy Milk Presentation by Ysaac Akinin Oct 2009 WISHH- Illinois
Soy Milk Presentation by Ysaac Akinin Oct 2009 WISHH- Illinois
A look at the main concerns of young mothers in Singapore, Malaysia and Indon...
A look at the main concerns of young mothers in Singapore, Malaysia and Indon...
Chocolate, Toffee and Candy Manufacturing Industry
Chocolate, Toffee and Candy Manufacturing Industry
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Mobile360 Consumer Report
A briefly version of the Mobile360 Consumer report that is nominated for an AMMA Award in the category 'Hans du Chatinier-prijs voor professionals'.
Consumer beh aior of desi ghee
The document summarizes research conducted on the buying behaviour of consumers towards Sifti Desi Ghee. It found that females are the main decision makers for ghee purchases. Most customers are housewives with monthly incomes below Rs. 5000. The majority of respondents rated the quality of Sifti ghee as good and felt it provided value for money. Most have been buying Sifti ghee for over 4 years and would recommend it to others. The research provides insights for the company to expand into higher income demographics while capitalizing on existing customer satisfaction.
Fi Dairy Innovatrion Conference, Amsterdam dec2014
Connecting the consumer and producer in dairy, measuring sustainability, ICT for data transfer and research infrastructure to investigate consumer behaviour
Emerging trends of rural market
Rural markets in India are emerging as an important trend due to the large rural population, increased literacy rates, and rising consumer demand. Some key developments include more rural Indians using mobile phones, purchasing insurance, and gaining internet access, showing they are becoming more brand conscious. However, marketing to rural consumers also faces challenges like lack of awareness, affordability, availability, and acceptability of products. Companies are developing solutions like tailored new products, expanded distribution networks, and effective communication strategies to better reach rural customers and capture the growth opportunities in rural India.
consumer buying behaviour towords amul milk
This document discusses a study of consumer buying behaviour towards Amul milk in Jaipur, India. The study surveyed 50 consumers to understand awareness of Amul products, factors influencing purchase decisions, and satisfaction levels. Key findings include that most customers purchase Amul milk for self-use and are satisfied with qualities like taste, price, and availability. Ease of purchasing Amul products from nearby retailers also influences consumer behaviour positively. The conclusion discusses Amul's goal to become a leading dairy marketing organization through expanding its product range and distribution network across India and neighboring countries.
Emerging retail trends in india
This document discusses emerging retail trends in India. It notes that tier 2 cities and towns are seeing increased disposable incomes and spending on consumer goods. Retailers are introducing stores like supermarkets and hypermarkets in these areas. Mall development is also growing in smaller cities and towns. Additionally, as social integration increases, retail chains may be able to expand across India, adapting to various local cultures. The future will see models tailored for urban and rural markets.
Consumer Behaviour
The document discusses consumer buying behavior and the factors that influence consumer purchase decisions. It outlines a simple model of consumer behavior involving marketing stimuli, the buyer's black box of characteristics and decision making processes, and the buyer's response. It then discusses the psychological, social, cultural, and personal characteristics affecting consumer behavior and lists the stages in the buyer decision process.
Slideshare ppt
Miss goodheart created a PowerPoint to test out the Slideshare tool, which was introduced to her by Sharon Tonner on January 20th, 2011.
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Fi Dairy Innovatrion Conference, Amsterdam dec2014
Fi Dairy Innovatrion Conference, Amsterdam dec2014
Similar to Emerging trends in dairy beverages
AFRICAN DAIRY; READY FOR TAKE OFF
Presentation by Jackline Kittony - Arao Marketing Director Tetra Pak Limited – East Africa
22-24 August 2018. Nairobi, Kenya. 14th Edition of the African Dairy Conference.
Marketing Management of Mother dairy
Marketing Management of Mother dairy. It includes 4P's of Marketing, SWOT analysis of Mother Dairy company, Marketing Strategies used by Mother Dairy company.
Plant based milk.pptx
The document discusses plant-based milk consumption trends in India. It finds that while only 20% of Indians are vegetarian, 63% are open to replacing meat with plant-based options. 76% have consumed plant-based milks like soy, rice and almond milk. The Indian plant-milk market was $20.9 million in 2018 and is projected to grow at 20.7% annually. Soy milk is the most popular plant-based milk due to its similarity to animal milk taste. The document also analyzes the plant-milk industry and discusses factors influencing plant-milk consumption based on a survey, finding health, environment and ethics are main reasons for consuming it.
Dairy whitener, milk powder manufacturing business
Dairy Whitener, Milk Powder Manufacturing Business. Production of Skimmed Milk Powder (SMP), Whole Milk Powder (WMP) and Dairy Whitener. Investment Opportunities in Milk Processing Sector
Powdered milk is a dairy product produced from cow milk. Skimmed milk powder is deficient in fat and fat soluble vitamins but the proteins, water-soluble vitamins and minerals are preserved.
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An insight into the marketing strategies of mother dairy
Mother Dairy is an Indian dairy company that was established under Operation Flood. It produces and distributes milk and milk products, edible oils, fresh fruits and vegetables, and processed foods. The company sources milk from dairy cooperatives and village organizations. It uses marketing strategies like product differentiation, quality control, social campaigns, and mascots to promote its brands like Safal and Dhara. While Mother Dairy initially focused only on Delhi, it has now expanded across India and exports products to over 40 countries. It aims to continue diversifying its product range and expanding its market share both within India and globally.
indian-yogurt-market
The Indian yogurt market is valued at approximately $182 million USD and is expected to grow at a rate of 20-25% over the next few years. Yogurt consumption in India is much lower than in developed countries at around 2.3 kg per capita per year compared to over 20 kg in countries like France and Germany. The market can be segmented into spoonful yogurt products and drinkable yogurt products. Major players in the Indian market include Amul, Nestle, and Mother Dairy who make up around 80% of the packaged yogurt market. New international players like Danone and Cocoberry are also entering the Indian market. Rising health awareness and changing consumer preferences are driving the growth of the Indian yogurt industry.
Fruit punch - Launching a New Product - Marketing
Hi Guys.. We had prepared this presentation for Marketing Management. Launched a new product (Fruit Punch- Fruit Juice). Was a hit
India's Evolving Dairy Landscape Part-II | Agribusiness Consulting | UC STRATEGY
India's Evolving Dairy Landscape Part-II | Agribusiness Consulting | UC STRATEGYUC STRATEGY (Universal Consulting India Pvt Ltd)
UC STRATEGY offers Agribusiness, Agricultural, and Food Consulting across the value chain i.e. Agrochemicals & Seeds, Agriproduce & Processing Agri-machinery & Equipment.Amul b12
The document discusses Amul, an Indian dairy cooperative. It provides details on Amul's origins, operations, market share, products, competition and future plans. Amul was established in 1973 and has since grown to become India's largest food brand. It controls around 30% of India's milk market and has the largest share in products like butter and cheese. The cooperative aims to further expand its reach, capacity and product portfolio in the coming years.
Pasteurized packed milk
India is the largest producer of milk in the world. The dairy industry is one of the fastest growing sectors in India, valued at over $26 billion. Amul is the largest player in the organized sector, with market shares of over 80% for products like butter and cheese. It was formed in 1946 as a cooperative and now has over 2.5 million producer members. Mother Dairy is the largest regional player, sourcing milk from dairy cooperatives and marketing products under its brand. The dairy industry faces high competitive rivalry due to numerous competitors and undifferentiated products.
Project Report on Vijaykant Dairy and Food Products Pvt Ltd
The project is based on the analysis of relationship between the Cost, Volume and Profit associated with the Various Products of Vijaykanth Dairy And Food Products Pvt Ltd, having a very well known Brand 'Adityaa milk'.
Indian dairy industry
The document discusses the dairy industry in India. It notes that 50% of buffaloes and 20% of cows reside in India. It explains the difference between the unorganized and organized dairy sectors. The organized sector accounts for only 13% of milk production compared to 45% at the farm level and 42% in the unorganized sector. It also discusses major players like Amul and Mother Dairy and how Operation Flood helped develop the dairy cooperative system in India.
Mother Dairy
Mother Dairy is a dairy products brand established in 1974 as part of India's National Dairy Development Board. It processes and distributes milk and dairy products across Delhi NCR and holds a 62% market share in the region. The document discusses Mother Dairy's history, operations, SWOT analysis including strengths such as brand recognition and demand for products as well as weaknesses, opportunities and threats. It also covers Mother Dairy's vision, mission and strategies for expanding into western and southern markets of India.
Overnight Oats Bar - Chase Slepak
An overview of the Overnight Oats Bar products and why they are a great addition to a retailer's bar offerings.
A project report on consumer perception towards nandini milk
The document discusses a study on consumer perception of Nandini milk in Raichur, Karnataka, India. It provides background on the dairy industry and Nandini milk brand in India. The study objectives were to understand consumer awareness of and perception towards Nandini milk. It found that most respondents were aware of Nandini milk, though only 45% regularly consumed it. Key factors influencing brand choice were quality, taste and price. Some consumers preferred other brands for perceived higher thickness or availability. The report provides suggestions like improving promotions and educating consumers on health benefits to increase Nandini sales.
Identifying Important Market Drivers for Long Shelf Life Drinking Yogurt Success
Identifying Important Market Drivers for Long Shelf Life Drinking Yogurt SuccessNutrition & Biosciences
New consumer research, conducted by market research company, Ipsos MORI, has allowed DuPont Nutrition & Health
to identify the essential market drivers to produce successful long shelf life drinking yogurts for the rapidly growing dairy
market in Saudi Arabia.Fage Pitch Brief
Fage Yogurt has placed its account in review after nearly seven years with MullenLowe.
America’s second-biggest Greek yogurt company picked the shop then known as Mullen in late 2010, breaking with former agency of record Ogilvy & Mather. The IPG shop handled creative, digital, social, media planning and buying, brand strategy and public relations as Fage fought its chief competitor Chobani for market share.
Olper’s lite milk
The document discusses Engro Foods, a Pakistani food company. It provides an introduction to Engro Foods and its brands such as Olper's milk, Dairy Omung milk, and Omung Lassi drink. Details are given on the products, marketing strategies, sales, and financial performance of Engro Foods.
Are you milk smart
The document discusses increasing milk consumption in Indonesia. It notes that Indonesians are wary of unrefrigerated dairy and that milk consumption is still low compared to neighboring countries. It also discusses promoting the benefits of milk consumption through national campaigns. The marketing campaign "There's a moment in every milk drop" aims to educate consumers about the benefits and usefulness of every drop of milk while capitalizing on consumers' interest in product integrity and purpose.
Amul
A brief description of oyster industry by taking example as a brand Amul and its history, timeline,competitive landscape , industry workings and marketing strategies like PEST and etc.
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Dairy whitener, milk powder manufacturing business
Dairy whitener, milk powder manufacturing business
An insight into the marketing strategies of mother dairy
An insight into the marketing strategies of mother dairy
India's Evolving Dairy Landscape Part-II | Agribusiness Consulting | UC STRATEGY
India's Evolving Dairy Landscape Part-II | Agribusiness Consulting | UC STRATEGY
Project Report on Vijaykant Dairy and Food Products Pvt Ltd
Project Report on Vijaykant Dairy and Food Products Pvt Ltd
A project report on consumer perception towards nandini milk
A project report on consumer perception towards nandini milk
Identifying Important Market Drivers for Long Shelf Life Drinking Yogurt Success
Identifying Important Market Drivers for Long Shelf Life Drinking Yogurt Success
Emerging trends in dairy beverages
- 1. Emerging trends in dairy beverages ► 19th February, 2015
- 2. Yet highly under-developed in dairy beverages India the largest milk consumer Other markets 33% 33 55 28 46 2014 per capita consumption (ltrs per person p.a.) 2014 World dairy market share by / 2 India 21% China 12% USA 9% 12 15 28 11.0 3.80 White Milk OLDP Plain milkPlain milkPlain milkPlain milk Dairy beverages *Dairy beverages *Dairy beverages *Dairy beverages * market share by country 290 Bio lit WORLDWORLDWORLDWORLD DEVELOPINGDEVELOPINGDEVELOPINGDEVELOPING IndiaIndiaIndiaIndiaDEVELOPEDDEVELOPEDDEVELOPEDDEVELOPEDWORLDWORLDWORLDWORLD DEVELOPINGDEVELOPINGDEVELOPINGDEVELOPING IndiaIndiaIndiaIndiaDEVELOPEDDEVELOPEDDEVELOPEDDEVELOPED Includes flav.milk, Lassi, Buttermilk, SCM, Drinking yoghurts and value added milk
- 3. Multiple drivers support the case for dairy beverages Is plain milk enough for India ? FragmentedFragmentedFragmentedFragmented consumersconsumersconsumersconsumers 77%77%77%77% Indians look for Varied occasions &Varied occasions &Varied occasions &Varied occasions & needneedneedneed----statesstatesstatesstates Health & wellnessHealth & wellnessHealth & wellnessHealth & wellness / 3 77%77%77%77% Indians look for healthier products 40crore kids Taking milk beyond breakfast 82 crore consumers Bottom of PyramidBottom of PyramidBottom of PyramidBottom of Pyramid Demographic dividendDemographic dividendDemographic dividendDemographic dividend Wikipedia, GFK roper report 2014
- 4. Applying global trends & concepts to the Indian context / 4
- 5. Fast growing segment globally. Relevant but unexplored in India Milk ‘plus’ and Milk ‘ minus’ Indians deficient in Vitamin D70% 22%22%22%22% increase in New product launches with fortification (2009-2013) MilkPlus Vitamin D Calcium Added Fibre / 5 Indian society for bone and mineral research, Arthritis foundation of India Milkminus Reduced Fat Lactose free 33%33%33%33% Increase in new product launch with Lactose free claim (2009-2013) Journal of Gastroenterology and Hematology Indians predicted to be lactose intolerance (but not aware) <50% Mintel GNPD
- 6. Addressing the ‘time-poor’ Liquid breakfast on-the-go Not Enough time/Long travel time Not Hungry1 in 31 in 31 in 31 in 3 25% of working Australians & British skip breakfast / 6 Stressed out 1 in 31 in 31 in 31 in 3 Urban Indians skip breakfast Liquid breakfast, targeting working people “Made from REAL MILK & oats” … Now an established category in Australia Ref: Kellogs along with Nirmala niketan college, 3600 respondents in 5 metros
- 7. Taste innovations to capture new occasions & consumers Carve out a bigger share of the ‘impulse’ segment Milk + CerealsMilk + Juice ConvergentConvergentConvergentConvergent categoriescategoriescategoriescategories Limited flavors in flavored milk 4 variants holding 70 % / 7 DrinkingDrinkingDrinkingDrinking yoghurtyoghurtyoghurtyoghurt EmergingEmergingEmergingEmerging FlavoursFlavoursFlavoursFlavours Peach Passion fruit Grape Apple, Honey Coffee China CAGR ’10-13 407% Drinking yoghurt currently niche, Limited flavor options in Lassi Single flavor in butter milk Compass 2014 Nielsen Q4 2014
- 8. Tapping the kids’ potential With a sharper marketing mix Female 18% 40404040crorecrorecrorecrore kids population,kids population,kids population,kids population, Worlds largestWorlds largestWorlds largestWorlds largest FM consumption by kids limited to / 8 Children 73% Flavoured milk globalFlavoured milk globalFlavoured milk globalFlavoured milk global launches demographic claimlaunches demographic claimlaunches demographic claimlaunches demographic claim 2014201420142014 Lunch Box conceptsLunch Box conceptsLunch Box conceptsLunch Box concepts Ready to Drink MFDReady to Drink MFDReady to Drink MFDReady to Drink MFD kids limited to powdered MFD
- 9. Targeting the bottom of the pyramid Not just smaller portion packs, but customized formulations PopulardairybeverageswithBoP consumers 82 crore82 crore82 crore82 crore Bottom of pyramid consumersBottom of pyramid consumersBottom of pyramid consumersBottom of pyramid consumers 44% children under age of 5 years are underweight (anemic ) Lactic acidLactic acidLactic acidLactic acid drinkdrinkdrinkdrink in china / 9 PopulardairybeverageswithBoP consumers are underweight (anemic ) 100ml/200ml milk …… Optimizing cost of formulation -Eg : Low cost Butter milk with whey ! Tea creamerTea creamerTea creamerTea creamer in Pakistan Whey basedWhey basedWhey basedWhey based drinksdrinksdrinksdrinks in Russia This area is intended for 'Source' or 'Reference' information.