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David De Roure
 @dder


'Tis true. There's magic in the Web:

The Short and the Long of Co-Creation,
Web Science, and Data Driven Innovation
DIRECTOR, UNIVERSITY OF OXFORD E-RESEARCH CENTRE
Co-creation flourishes in the Web ecosystem, where
the affordances of the digital bring a new scale of citizen
participation and a new empowerment of the ingenious
human. 
As we enter the era of the Internet of Things we
anticipate new opportunities to realise the economic
value of data. But what will happen when data supply
massively outstrips demand, and as innovative data
use is inevitably coupled with increasing
automation?
This talk will take a long view of co-creation, Web
Science, and data driven innovation (roughly from 1600
to 2050).
1.  The Long View. Is open innovation really something
new, or are we just undoing the damage of the last
century? I will demonstrate that co-creation (and even
social machines) have been with us for at least 400 years
(I’ll kick off in 1600s with Shakespeare and Royal
Society…) which will put the Web in context and I’ll talk
about mode 1, 2, 3 research.
Pip	Willcox
Pip	Willcox
Pip	Willcox
Pip	Willcox
Pip	Willcox
http://firstfolio.bodleian.ox.ac.uk/
https://blogs.bodleian.ox.ac.uk/digital/2016/04/23/introducing-the-iiif-first-folio/
Pip	Willcox
https://en.wikipedia.org/wiki/Mode_2
2.  Web Science and the digital economy of the
Internet of Things. A glance forward. I’ll focus
on realising the value of data in IoT through a Web
Science lens, and I'll raise the empowerment of
machines as well as humans (AI, computational
creativity, …)
http://zubitubi.blogspot.co.uk/2016/03/school-funny-picture-prank-memories.html
More	people	
More	machines	
HPC	
	
	
Conven5onal	
Computa5on		
Social	
Networks	
Science	2.0	
Internet	of	Things	
Big	
Data	 AI	
Computa5onal	
Linguis5cs,	
Musicology,	
Social	Science,	
Humani5es	
Ci5zen	Science	
Volunteer	
Compu5ng	
SKA	
Visualiza5on	
Bio	Data	sharing	
Machine	
Learning	
Scien5fic	
Compu5ng	
Cybersecurity	
Data	Driven	
Innova5on
https://twitter.com/CR_UK/status/446223117841494016/
Some people's smartphones
had autocorrected the word
"BEAT" to instead read
"BEAR".
"Thank you for choosing an
adorable polar bear," the
reply from the WWF said.
"We will call you today to set
up your adoption."
http://www.bbc.com/news/technology-26723457
Social Media Triangle
social media
data and
analytics
social media for
engagement with
research
social media
as a subject
of research
Sam McGregor
New Forms of Data
▶ Internet data, derived from social
media and other online interactions
(including data gathered by
connected people and devices, eg
mobile devices, wearable
technology, Internet of Things)
▶ Tracking data, monitoring the
movement of people and objects
(including GPS/geolocation data,
traffic and other transport sensor
data, CCTV images etc)
▶ Satellite and aerial imagery (eg
Google Earth, Landsat, infrared,
radar mapping etc) http://www.oecd.org/sti/sci-tech/new-data-for-
understanding-the-human-condition.htm
A rehearsal for the future
▶  The Internet of Things
describes a world in which
everyday objects are
connected to a network so that
data can be shared
▶  But it is really as much about
people as the inanimate object
▶  It is impossible to anticipate
all the social changes that
could be created by connecting
billions of devices
https://www.gov.uk/government/publications/internet-of-things-blackett-review
There is no such thing as the Internet of Things
There is no such thing as a closed system
Humans are creative and subversive
The Rise of the Bots A Swarm of Drones
Accidents happen (in the lab, bin)
Holding machines to account Software vulnerability
Where are the throttle points?
@dder
PETRAS Privacy, Ethics, Trust, Reliability, Acceptability, and Security
for the Internet of Things
•  The fusion of the cyber, physical and human elements
•  Scale: from 1mm3 devices to large infrastructure systems
•  Managing devices throughout their (decades long) lifetimes
•  New and evolving threat landscape
•  Continue to operate when partially compromised
The Challenges are numerous
•  Safety vs Security
•  Security vs Efficiency
•  Hardening vs Adaptive Response
Tradeoffs
The Macroscope
Observer of
one social
machine
Observers using third
party observatory
Observer of
multiple social
machines
Human
participants in
Social
Machine
Human participants in
multiple Social Machines
Observer of Social
Machine infrastructure
1	
4	
2	
3	
5	
6	
SM
SM
SM
Social Machine
Observing Social
Machines
7	
@dder
De Roure, D.,
Hooper, C., Page,
K., Tarte, S., and
Willcox, P. 2015.
Observing Social
Machines Part 2:
How to Observe?
ACM Web Science
Based on: Bakshy, E. and Wilensky, U. (2007). NetLogo Team Assembly model. http://ccl.northwestern.edu/
netlogo/models/TeamAssembly. Center for Connected Learning and Computer-Based Modeling, Northwestern
University, Evanston, IL. Using netlogo: Wilensky, U. (1999). NetLogo. http://ccl.northwestern.edu/netlogo/.
Center for Connected Learning and Computer-Based Modeling, Northwestern University, Evanston, IL.
What	happens	to	our	ecosystem	with	increasing	data	supply?
A computationally-enabled
sense-making network of
expertise, data, software,
models and narratives
Big Data, in a
Big Data Centre
Human	Digital	Physical	Triangle	
human
digital physical
social
media
IoT
automation
and scale
3.  Future history. When we look back on this
period, what will we see?  Is this where we
made the decisions that led to a utopian
future, or the origins of dystopia?  How did
web science inform this moment?
http://www.sciencebusiness.net/OurReports/ReportDetail.aspx?ReportId=87
It is 2050, and Europe and its knowledge economy are
competitive. Clusters of well-funded, internationally
renowned universities are thriving in many of Europe’s
important and growing cities, in strong partnerships
with regional institutions… 
Meanwhile, automation and data-intensive science have
changed the nature of doing research. We have moved
from open science to radical open access: all kinds of
new actors are rushing into the research game,
especially in astronomy, ecology, climate and other fields
that attract strong public interest. Europe’s research
infrastructures are the new cathedrals of this science:
Open to all, supported by all.
It is 2050, and Europe is a victim of megatrends beyond its
control. Automation and globalisation have triggered mass
unemployment, social exclusion, discontent. Service bots,
machine learning, ubiquitous sensing – what’s left for the
humans to do? Inequality is higher than ever; new creative
jobs are constantly evolving from new technologies, but
they are only for the skilled few.
…the top-cited scientists are in hot demand – often hired
by multinationals in a kind of perpetual ‘consultancy
without borders.’ These companies, on which public labs
and universities rely for major funding, get early access to
the real discoveries and use their influence to steer the
remaining public funds towards their projects… Europe’s
economic base has hollowed out, and the few innovators its
universities produce quickly move abroad.
1.  The Long View. Is mode 2 really something new, or
are we just undoing the damage of the last two
centuries? Co-creation (and social machines) have been
with us forever. We need a new definition of the
paradigm shift.
2.  Web Science and the digital economy of the
Internet of Things. Web Science is poistioned to co-
create the tools and methods to understand data driven
innovation. We need to address ethics of data use in the
face of increasing supply, and the ethics of automation.
3.  Future history. When we look back on this period,
what shall we see?  Is this where we made the decisions
that led to a utopian future, or the origins of
dystopia?  How does Web Science inform this moment?
Is it a discipline or a political campaign?
David De Roure
david.deroure@oerc.ox.ac.uk
Thanks to Pip Willcox, Christine Borgman, Emil Lupu, Sam
McGregor, Vonu Thakuriah. 
http://www.slideshare.net/davidderoure/short-and-long-of-data-driven-innovation

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Short and Long of Data Driven Innovation

  • 1. David De Roure @dder 'Tis true. There's magic in the Web: The Short and the Long of Co-Creation, Web Science, and Data Driven Innovation DIRECTOR, UNIVERSITY OF OXFORD E-RESEARCH CENTRE
  • 2. Co-creation flourishes in the Web ecosystem, where the affordances of the digital bring a new scale of citizen participation and a new empowerment of the ingenious human. As we enter the era of the Internet of Things we anticipate new opportunities to realise the economic value of data. But what will happen when data supply massively outstrips demand, and as innovative data use is inevitably coupled with increasing automation? This talk will take a long view of co-creation, Web Science, and data driven innovation (roughly from 1600 to 2050).
  • 3. 1.  The Long View. Is open innovation really something new, or are we just undoing the damage of the last century? I will demonstrate that co-creation (and even social machines) have been with us for at least 400 years (I’ll kick off in 1600s with Shakespeare and Royal Society…) which will put the Web in context and I’ll talk about mode 1, 2, 3 research.
  • 13.
  • 14. 2.  Web Science and the digital economy of the Internet of Things. A glance forward. I’ll focus on realising the value of data in IoT through a Web Science lens, and I'll raise the empowerment of machines as well as humans (AI, computational creativity, …)
  • 17. https://twitter.com/CR_UK/status/446223117841494016/ Some people's smartphones had autocorrected the word "BEAT" to instead read "BEAR". "Thank you for choosing an adorable polar bear," the reply from the WWF said. "We will call you today to set up your adoption." http://www.bbc.com/news/technology-26723457
  • 18. Social Media Triangle social media data and analytics social media for engagement with research social media as a subject of research Sam McGregor
  • 19. New Forms of Data ▶ Internet data, derived from social media and other online interactions (including data gathered by connected people and devices, eg mobile devices, wearable technology, Internet of Things) ▶ Tracking data, monitoring the movement of people and objects (including GPS/geolocation data, traffic and other transport sensor data, CCTV images etc) ▶ Satellite and aerial imagery (eg Google Earth, Landsat, infrared, radar mapping etc) http://www.oecd.org/sti/sci-tech/new-data-for- understanding-the-human-condition.htm
  • 20. A rehearsal for the future ▶  The Internet of Things describes a world in which everyday objects are connected to a network so that data can be shared ▶  But it is really as much about people as the inanimate object ▶  It is impossible to anticipate all the social changes that could be created by connecting billions of devices https://www.gov.uk/government/publications/internet-of-things-blackett-review
  • 21. There is no such thing as the Internet of Things There is no such thing as a closed system Humans are creative and subversive The Rise of the Bots A Swarm of Drones Accidents happen (in the lab, bin) Holding machines to account Software vulnerability Where are the throttle points? @dder
  • 22. PETRAS Privacy, Ethics, Trust, Reliability, Acceptability, and Security for the Internet of Things •  The fusion of the cyber, physical and human elements •  Scale: from 1mm3 devices to large infrastructure systems •  Managing devices throughout their (decades long) lifetimes •  New and evolving threat landscape •  Continue to operate when partially compromised The Challenges are numerous •  Safety vs Security •  Security vs Efficiency •  Hardening vs Adaptive Response Tradeoffs
  • 23.
  • 25. Observer of one social machine Observers using third party observatory Observer of multiple social machines Human participants in Social Machine Human participants in multiple Social Machines Observer of Social Machine infrastructure 1 4 2 3 5 6 SM SM SM Social Machine Observing Social Machines 7 @dder De Roure, D., Hooper, C., Page, K., Tarte, S., and Willcox, P. 2015. Observing Social Machines Part 2: How to Observe? ACM Web Science
  • 26. Based on: Bakshy, E. and Wilensky, U. (2007). NetLogo Team Assembly model. http://ccl.northwestern.edu/ netlogo/models/TeamAssembly. Center for Connected Learning and Computer-Based Modeling, Northwestern University, Evanston, IL. Using netlogo: Wilensky, U. (1999). NetLogo. http://ccl.northwestern.edu/netlogo/. Center for Connected Learning and Computer-Based Modeling, Northwestern University, Evanston, IL. What happens to our ecosystem with increasing data supply?
  • 27.
  • 28. A computationally-enabled sense-making network of expertise, data, software, models and narratives Big Data, in a Big Data Centre
  • 30. 3.  Future history. When we look back on this period, what will we see?  Is this where we made the decisions that led to a utopian future, or the origins of dystopia?  How did web science inform this moment?
  • 32. It is 2050, and Europe and its knowledge economy are competitive. Clusters of well-funded, internationally renowned universities are thriving in many of Europe’s important and growing cities, in strong partnerships with regional institutions… Meanwhile, automation and data-intensive science have changed the nature of doing research. We have moved from open science to radical open access: all kinds of new actors are rushing into the research game, especially in astronomy, ecology, climate and other fields that attract strong public interest. Europe’s research infrastructures are the new cathedrals of this science: Open to all, supported by all.
  • 33. It is 2050, and Europe is a victim of megatrends beyond its control. Automation and globalisation have triggered mass unemployment, social exclusion, discontent. Service bots, machine learning, ubiquitous sensing – what’s left for the humans to do? Inequality is higher than ever; new creative jobs are constantly evolving from new technologies, but they are only for the skilled few. …the top-cited scientists are in hot demand – often hired by multinationals in a kind of perpetual ‘consultancy without borders.’ These companies, on which public labs and universities rely for major funding, get early access to the real discoveries and use their influence to steer the remaining public funds towards their projects… Europe’s economic base has hollowed out, and the few innovators its universities produce quickly move abroad.
  • 34. 1.  The Long View. Is mode 2 really something new, or are we just undoing the damage of the last two centuries? Co-creation (and social machines) have been with us forever. We need a new definition of the paradigm shift. 2.  Web Science and the digital economy of the Internet of Things. Web Science is poistioned to co- create the tools and methods to understand data driven innovation. We need to address ethics of data use in the face of increasing supply, and the ethics of automation. 3.  Future history. When we look back on this period, what shall we see?  Is this where we made the decisions that led to a utopian future, or the origins of dystopia?  How does Web Science inform this moment? Is it a discipline or a political campaign?
  • 35. David De Roure david.deroure@oerc.ox.ac.uk Thanks to Pip Willcox, Christine Borgman, Emil Lupu, Sam McGregor, Vonu Thakuriah. http://www.slideshare.net/davidderoure/short-and-long-of-data-driven-innovation