SlideShare a Scribd company logo
CAMPAIGN SUMMARY
• Veet is a current trademark of chemical depilatory internationally sold products manufactured by
Reckitt Benckiser. As this brand is majorly targeted to Female audience( 15-30 years) with the
objective of shifting brand philosophy and bringing a change to the society for perception of Beauty.
The campaign will be executed via women centric platform
• In the first phase of awareness about the campaign, we would be doing Branding activities with the
creative video & banner asset (Communication) majorly in TVC followed by digital (Social & impact)
and print ads
• In the second phase after generating awareness, the communication will trigger a CTA (Call to Action)
for target audience to register for the contest of submitting their candid pictures showing shaved arms
and legs
• In the third phase, our major focus will be promoting the success of the campaign announcing the
winners of the contest through branded content and sustenance
CAMPAIGN FLOW
Women in the age group between 15-30 Years
Awareness (Month-I & II)
• Reach out to the maximum target
audience
• Create a buzz in the market about
the new Veet campaign
Engagement (Month-III)
• Engaging audience to participate
in the #Unpose contest across
channels
Promotion
• Promoting the success of the
campaign announcing the winners
of the contest through branded
content
Create awareness of the brand philosophy, “Being Spontaneous is Being Beautiful”
and engage the target audience to participate in the brand contest.
Media
Mix
Google
Facebook
Instagram
Twitter
Internet
(35% of campaign
budget)
TOI/ Gaana/
Indiatimes.co
m/ idiva
Network18
OTT
Platforms
like, Netflix,
Youtube,
Hotstar etc.
STAR Gold
STAR Movies Select
STAR Plus
SONY PIX
MTV
9XM
Television
(45% of campaign
budget)
Romedy Now
Movies Now
Times Now
NDTV
Times of India
Hindustan Times
Print (20% of
campaign budget)
Femina
Grazia
Cosmopolitan
Engagement Promotion
Awareness
Google
Search Marketing
Social Medium (FB,
Instagram and Twitter)
Influencer Marketing
Video Promotion
Mainstream Media (TOI,
News18, NDTV)
Impact / Video Promotion/
Sustenance
Branded Content
TV(Star/Times
Network/ Sony/ Music
Channels)
Television Commercial of
Brand Ambassador
Print (Times of India/
HT)
Display advertisement
Magazines
(Femina/Grazia/Cosmop
olitan)
Display Advertisement
Branded Content
THANK YOU

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Presentation veet

  • 1.
  • 2. CAMPAIGN SUMMARY • Veet is a current trademark of chemical depilatory internationally sold products manufactured by Reckitt Benckiser. As this brand is majorly targeted to Female audience( 15-30 years) with the objective of shifting brand philosophy and bringing a change to the society for perception of Beauty. The campaign will be executed via women centric platform • In the first phase of awareness about the campaign, we would be doing Branding activities with the creative video & banner asset (Communication) majorly in TVC followed by digital (Social & impact) and print ads • In the second phase after generating awareness, the communication will trigger a CTA (Call to Action) for target audience to register for the contest of submitting their candid pictures showing shaved arms and legs • In the third phase, our major focus will be promoting the success of the campaign announcing the winners of the contest through branded content and sustenance
  • 3. CAMPAIGN FLOW Women in the age group between 15-30 Years Awareness (Month-I & II) • Reach out to the maximum target audience • Create a buzz in the market about the new Veet campaign Engagement (Month-III) • Engaging audience to participate in the #Unpose contest across channels Promotion • Promoting the success of the campaign announcing the winners of the contest through branded content Create awareness of the brand philosophy, “Being Spontaneous is Being Beautiful” and engage the target audience to participate in the brand contest.
  • 4. Media Mix Google Facebook Instagram Twitter Internet (35% of campaign budget) TOI/ Gaana/ Indiatimes.co m/ idiva Network18 OTT Platforms like, Netflix, Youtube, Hotstar etc. STAR Gold STAR Movies Select STAR Plus SONY PIX MTV 9XM Television (45% of campaign budget) Romedy Now Movies Now Times Now NDTV Times of India Hindustan Times Print (20% of campaign budget) Femina Grazia Cosmopolitan
  • 5. Engagement Promotion Awareness Google Search Marketing Social Medium (FB, Instagram and Twitter) Influencer Marketing Video Promotion Mainstream Media (TOI, News18, NDTV) Impact / Video Promotion/ Sustenance Branded Content TV(Star/Times Network/ Sony/ Music Channels) Television Commercial of Brand Ambassador Print (Times of India/ HT) Display advertisement Magazines (Femina/Grazia/Cosmop olitan) Display Advertisement Branded Content