Our SXSW Panel Pitch: Why building you brand & syndication matters in the digital distribution space.

1. The Evolution of Distribution
and
Why Building your Brand & Syndication Matters
Presented by

3. Monetizing Content in the Digital Space is much
more than just launching your content online.
Let’s explore the tools and tricks and
gain insight from some of the most
successful & newest players on the
block for digital distribution!

4. The economics of monetizing and distributing middle tier independent-produced content is broken.
The Problem?

5. Platforms and distributors are a bottleneck to this fastest growing market.
Distributors act as facilitators sand don’t have access to the technology to
distribute the content but they take a cut for accessing platforms even when
they are free.
Platforms such as YouTube or Vimeo has very little monetization:
❏ 5 % of content on YouTube monetizes
❏ 10% on Vimeo monetizes
The Problem?

6. Feel Lost as Creator?
With a vast amount of content and places in the online space; how does your
series, film or project see the light of day, make money and get noticed?
With so many places to go, how do you choose?
What length of content do you need to create?
How often do you need to create it?
How do you connect with your audience?
How much time and resources do you need?
How do you advertise and market your content?
So many questions and decisions to make with no clear answers on if it will work or not……….

7. Our Panel’s Answers:
Build your brand and syndicate!
Be everywhere, understand what your audience wants and
give it them!

8. Building Branded Verticals - Damian Benders - Head of Content & Strategy
“Creating short form content is much more rapid than creating film and there is
rapid growth for monetizing that content”
It is important to understand the “kind” of content that works well for short form.
For example, informative and educational works better for Moguldom rather than
gossip. We create the kind content our audience wants. There is also a constant
creative process because audiences are different than advertisers. The data and
the team that manages the brand makes all the difference.

9. A worldwide clothing brand goes digital - J.Alexander - President
“Fubu-TV transitioned from linear television to digital. “We pride ourselves on
knowing what our audience wants because we ARE OUR AUDIENCE. FUBU -
For Us By Us.”
It’s a whole other millennial world out there. Digital allows us to be in control of
our brand all the way through to the last mile. We can be hands on and control
the content pipeline and deliver content to where our audience already are rather
than trying to have them come to us. Syndication to OTT, Social and Mobile is
extremely important to our business. Controlling the media is what makes us
successful.

10. Syndication - Own your Audience
“It is important to build your business on social
sites such as facebook, youtube and
snapchat. However, of if you want to build an
audience and retain your brand, it's important
to lay the foundation to build your O&O and
utilize market channel publishers and OTT for
additional syndication.”
CEO Joe Pascual- dotstudioPRO

11. Why is it Important to build your brand?
Building your brand allows you to retain your audience and
begin creating content specifically for them. Increasing your
conversion and increasing the advertising revenue potential
for your content.

12. Why is important to syndicate?
By introducing and integrating the idea of an online marketplace, publishers and
creators can become partners with mutual benefits and collaborations with shared
audiences and ideas, which in turn will increase revenue streams and build trust
and retention rate with target audiences for not only one, but both parties involved.
Through digital syndication, it is also possible to share video content live and on
multiple platforms including mobile.
But most importantly we can begin building audiences for Individual Creators.

13. Presented by Joe Pascual - CEO dotstudioPRO
info@dotstudioz.com