The document outlines a comprehensive cross-media marketing strategy for distributing the film 'Inside My Reality,' targeting young audiences through viral marketing and social media platforms. It emphasizes the importance of various promotional tools including billboards, posters, interviews, film festivals, and leveraging word of mouth to generate interest and viewership. Funding sources include the BFI and production companies, while the film is classified as category D, focusing on British cultural content.

2. 0 Distribution is the most important part of the film industry,
where completed films are bought to life and connected
with an audience. The release of a new film will result in a
media-wide campaign with material generated across
different media such as TV, magazines, radio, newspapers
and the internet. To distribute 'Inside My Reality' we would
make a cross-media campaign which we would get funding
for from both the BFI and our production company.
0 Funding Our film would be classified as Category D i.e.
:
films made in the UK with (usually) British cultural content,
but financed fully or partly by American companies.

3. Film Package
0 A film package will usually include many different
forms of conveying similar information, such as a
trailer, posters, a website and a main article in a
magazine, and many more. This synergy promotes
and advertises the film to a wider range of an
audience.

4. How will we distribute our
film and promotional
products?

5. Viral/Internet Marketing
0 Viral marketing is an essential promotional
base to use as 98% of 16-24 year olds (our
target audience) use social networking. Also,
22% of teenagers log in and out of Facebook
over 10 times a day. The total amount of page
views on YouTube receives each month is 92
billion.
0 We would use social networking sites such as
Facebook, Twitter, Tumblr and YouTube to
promote our film, through pages, videos and
pictures and we will also use these to
distribute our film package (poster, trailer and
magazine).

6. Billboards
0 Billboards are a good way of getting
your point across to a large amount of
people in a very short amount of time, in
this case, our point is our film. The
amount of people in the UK that drive
cars is 75%. This means placing
billboards in popular places in the
country will help reach a larger target
market. On our billboard we would have
the title of our film, a picture displaying
our character and what the film is
related to, the tagline to further
introduce the story line and genre and
the date of its release.

7. Film Poster
0 Also, our poster will become iconic, being
displayed on the internet (google images,
cinema website, social networking etc.)
and in cinemas our poster will become
associated with our film, and also give
people the information they need.
0 There are thousands of universities in the
UK, placing film posters around campuses
will help boost promotion and advertise
our film to our specific targeted age group.
0 We will display our poster in
schools/universities, online on social
networking sites, cinema and film websites,
and google.

8. Interviews
0 We have produced a magazine that will feature our
new film, and inside we will include interviews of cast
and directors. This will help our audience connect
better with the themes of the film and the characters.
0 We will also do radio and television interviews in
order to promote our film and spread the word of its
release.

9. Film Festivals
0 Showing a preview release of our film at a film festival
will increase popularity and hype of our film and will
promote it further.
0 It will also allow us to target a specific type of
audience and promote our film in different
places/countries.

10. Word Of Mouth
0 Word of mouth is an essential marketing base for any
film, if someone says a film is good, then more people
will see it, if they say it was terrible, your viewings
will drop.
0 We could arrange previews for the film clubs in local
schools, colleges and universities in order to make the
product reach its target audience. Doing this will also
help promote word-of-mouth, meaning that the word
of our film will get around our targeted age group
rapidly.