How nonprofits can use social media to make real change. Presented at Foraker Summit in April 2013.

1. SOCIAL MEDIA
THAT WORKS
FORAKER SUMMIT
@ZANARAMA
#AKSummit

2. AGENDA
What makes social
media different
Adapt your
organization’s culture
Create content that
moves people to
action

3. WE ALL LEARN TOGETHER

4. DEFINITION
Broad definition of social media as networks, technology &
tools that allow us to connect with others and share
information.

5. WHAT’S POSSIBLE NOW
social media’s unique capabilities

6. WHERE WE’VE BEEN

7. WHERE WE’VE BEEN

8. WHERE WE’RE GOING

9. A DIFFERENT BEAST
Flickr: sofa

10. WHAT’S POSSIBLE

11. WHAT’S POSSIBLE

12. WHAT’S POSSIBLE

13. WHAT’S POSSIBLE
Image: New York Times

14. BROADCASTER

15. BROADCASTER

16. BROADCASTER

17. BROADCASTER

18. BROADCASTER

19. LISTENING
Image: wwworks

20. LISTENING

21. LISTENING

22. LISTENING
Addictomatic

23. NEW POSSIBILITIES

24. WHAT’S POSSIBLE

25. WHAT’S POSSIBLE

26. WHAT’S POSSIBLE

27. WHAT’S POSSIBLE

28. WANT TO BE MORE HULK?

29. CHANGE & EVOLVE

30. BE HUMAN

31. BE HUMAN

32. BE HUMAN

33. STRATEGY BEFORE
GADGETRY

34. EXPERIMENT

35. ASK QUESTIONS NOW

36. ASK QUESTIONS NOW

37. ASK QUESTIONS NOW
idealware.org/reports/nonprofit-social-media-policy-
workbook

38. Social media gives us abilities
Change & adapt to use them well

39. CREATING GREAT CONTENT
Be heard & create change

40. What should we say
on social media?

41. MATCH AUDIENCE &
MESSAGE
Your
Your
audience Awesome
issues &
& what content!
goals
they want

42. Can you compete with this
noise?

43. YOUR SOCIAL MEDIA
GOALS

44. YOUR SOCIAL MEDIA
GOALS
Be seen as a thought leader in your issue area
Identify & mobilize new people for your cause
Get feedback or ideas on programs
What are your goals?

45. KNOW YOUR
AUDIENCE
Flickr:libertinus

46. What problem can
my nonprofit solve
for them?

47. WORKSHEET TIME

48. Where do their interests
and your mission
connect?

49. HERE’S THE DEAL
What your supporters
think about
What you think
Your about
mission
Family
Your
Rest of mission
life Rest of
life
Work

50. SURVEY SAYS….

51. CONTENT ON-RAMPS GRIST

52. FOUNDATION FOR
EARLY LEARNING

53. AVOID THE PRESS
RELEASE
Your
mission
statement

54. AVOID THE PRESS
RELEASE
Ending
hunger in
Western
Washington

55. AVOID THE PRESS
RELEASE
Nutrition
Ending
hunger in
Western
Washington

56. AVOID THE PRESS
RELEASE
Nutrition
Ending
hunger in
Western
Washington
Food
Waste

57. AVOID THE PRESS
RELEASE
Nutrition
Ending
hunger in
Western
Washington
Food
Gardening Waste

58. AVOID THE PRESS
RELEASE
Farm Bill
Nutrition
Ending
hunger in
Western
Washington
Food
Gardening Waste

59. WORKSHEET TIME

60. WHICH WORKS BEST?

61. WHICH WORKS BEST?
bit.ly/pewinternetAK

62. CUT THRU THE NOISE
Audience
Issues not press
releases
Pick right
channel
Flickr:semuthutan

63. QUESTIONS & COMMENTS

64. STAY IN TOUCH