The presentation by Pinny Gniwisch, founder of ice.com and diamond.com, discusses the evolution of consumer behavior and commerce from hunter-gatherer societies to today's immediate gratification culture. It emphasizes the importance of teamwork, trust, and engagement in a multi-channel world while reflecting on significant historical events like the Boston Tea Party. Gniwisch shares insights on transparency, customer experience, and the need for businesses to adapt in an ever-changing market.

1. Eve and the Serpent What went wrong with that transaction ? Pinny Gniwisch Founder/EVP Marketing ICE.com and Diamond.com

2. ICE.com was launched in August 1999 by four ordained rabbis Company Overview

3. No 1 in traffic in the online jewelry category Unique visitors 1.3 Million No. of registered customers 1.6 Million Acquired Diamond.com in 2006

6. Presentation Takeaways The Banana Theory Tobeehive or get stung Bottom up vs. top down

7. What we have learnt over time…  iConsumer Individual Consumption  Group Production  Group Consumption

8. Caveman Concept Learn how to cooperate and work together Had to trust each other Hunter-gatherers Didn’t see the bigger picture, lived in the now, immediate gratification Today’s consumer – overnight shipping, want it now, immediate gratification – order online get it before 9am As a result of the now near-universal human reliance upon agriculture, the few contemporary hunter-gatherer cultures usually live in areas seen as undesirable for agricultural use. NB – Dark Ages Pinny Cave man

9. Team Work Barter Conversation

10. The Age of Merchants

11. Commerce Innovation Agriculture Team Work Conversation Barter

12. The Age of Knowledge

13. What do think this is?

14. Education Transparency Mass Commerce Innovation Agriculture Team Work Barter Conversation

15. What happened on December 16 th 1773?

16. Boston Tea Party

17. Equality Freedom

18. Mob

19. $Gold Rush$

22. 60’s

26. What are 40% of people doing while watching TV? A) Eating popcorn B) Surfing channels C) Watching Sex in the City D) Sleeping

27. What other activities, if any, do you regularly do while watching TV? Yahoo! Global Market Research Study, 2006. Engaging the Consumer in a Multi-Channel World Eat Web Surfing Phone Read House cleaning Sleep Cook

29. ?

30. 1 computer per child

31. Internet Picture of web

36. Educated Transparent Innovative Simplicity Experience Human

37. Truman show the dawn of the new customer We woke up and realized we have been marketed to all these years

38. Target strategy Direct hit Mission statement Call to action Bait and switch Champion Decoy Yield

39. Banana theory

40. the new medium Trend Feelers

42. the new medium Ultimate Mobility

44. the new medium Information Basket

45. The old

46. the new medium Critique Power

47. Stung

48. Transparency Lonely girl Wallmart Ipod battery (video) Place in the beehive slide Over 1 Million pages

49. Experience

51. E for Experience (not eCommerce)

52. E for Experience (not eCommerce) borders

56. Patagonia transparency #2 reviews 2. easy return policy 3. great experience NB - pinny has video)

57. Things I would do for the Customer

60. P People

62. nothing personal its business that wont fly

64. the new boss video of the conductor or pic of him

65. do our leaders have what it takes (video of the file landing on the table FBI) CEO President

66. change the rules

67. turn everything upside down

68. FAQ = = =

69. GMOOT

70. Today’s eve

71. In Memory of Randolph Pausch 1960-2008