![Communications – Web Pages
PEPS 28th February 2015Onto the Rotary in Great Britain and Ireland site [Rotary GBI not RIBI anymore]](https://image.slidesharecdn.com/201516mprcoverviewplansforslideshare-150503092019-conversion-gate01/75/2015-16-Rotary-M-PR-C-Team-Overview-Plans-18-2048.jpg)
![Social Media – Twitter
“I’m doing a #rotary project”
PEPS 28th February 2015
Twitter – 140 characters that explain what you are doing right now and point people to
images, conversations or other posts via #[hash tags] and @[other people]](https://image.slidesharecdn.com/201516mprcoverviewplansforslideshare-150503092019-conversion-gate01/75/2015-16-Rotary-M-PR-C-Team-Overview-Plans-34-2048.jpg)
Uploaded byPDG Kevin Walsh - Rotary International
2015 16 Rotary M,PR&C Team Overview & Plans
The document outlines the integration of marketing, public relations, and communications for Rotary to enhance membership and brand visibility. It emphasizes understanding member needs, effective communication strategies, and the importance of managing reputation through various channels, including social media. The 2015/16 district MPRC team's focus is on reviewing these elements to support clubs and improve outreach and training.
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2015 16 Rotary M,PR&C Team Overview & Plans
- 1. Marketing, PR &Communications PEPS 28th February 2015 Marketing Public Relations Communications Marketing, Public Relations & Communications are all part of a package that need to work together to support all other aspects of what Rotary does and in particular to help with membership development
- 2. Marketing PEPS 28th February2015 The 7 P’s of Marketing •Product •Price •Place •Promotion •People •Process •Physical Evidence Product Price Place Promotion People Process Physical Evidence Marketing is the development of a plan of action that allows us to consider the what, where and who and decide how we are going to promote Rotary in our communities
- 3. Marketing DOTS 18th February2015 So What ? We need to really understand what our prospective and existing members want from their involvement in Rotary Undertaking the Marketing Plan assessment should allow us to better understand what we are trying to sell and why. It allows us to start to consider how best to sell the “Gift of Rotary”
- 4. Marketing DOTS 18th February2015 So What ? Perhaps more importantly, we need to really understand how we should communicate with prospective and existing members The Marketing Plan assessment also needs to include consideration of he best medium to use to get our messages across.
- 5. Public Relations PEPS 28thFebruary 2015 Managing Image and Reputation Branding Publicity Awareness Education Sales Relationships Managing our Image and Reputation Public Relations is about making sure that , whenever the pubic come across Rotary they understand what we do and why we do it.
- 6. Public Relations -Branding Getting to grips with the new way of telling the Rotary Story PEPS 28th February 2015 All organisations need to consider refreshing their Brand Image over time. Rotary has done just that in recent years and we now need to get to grips with the new look and learn how to put the various parts to best use.
- 7. Public Relations -Publicity Telling our story for free PEPS 28th February 2015 We can be pretty good at getting our message cross when we keep an eye out for the opportunities
- 8. Public Relations -Opinion What people understand and believe we stand for •The 4-Way Test •Our 6 Areas of Focus •Service above Self PEPS 28th February 2015 But – are we missing a trick. The public know us for our integrity and they trust us with their donations. But what about our ethical stance in our daily and business life. Many say they would like those in business and politicians to be seen to follow something like our 4-Way test. Can / should we be making more of this key part of who we are?
- 9. Public Relations -Education Ensuring that we can all; •Tell our Rotary Story •Understand the Brand •Eliminate our Myths and Legends •Build on our history, culture and experiences PEPS 28th February 2015 The MPRC Committee has a role in making sure that Rotarians and their Clubs have the right tools to make the most of opportunities.
- 10. Public Relations -Sales Ensuring that those of us that wish sell Rotary; •Can sell the sizzle •Have the tools to inform and educate •Are able to close the deal PEPS 28th February 2015 Some of the tools are about self confidence and the ability to tell our own Rotary Story in an engaging and inspirational way
- 11. Public Relations -Relationships •Building long term, active, relationships in our communities •Promoting diversity •Developing Rotakids, Interact and Rotaract •Keeping in touch with Alumni PEPS 28th February 2015 In addition we need to make sure that we all have access to the right people in our communities and that we keep in contact with all prospective Rotarians
- 12. Public Relations PEPS 28thFebruary 2015 Managing Image and Reputation Branding Publicity Awareness Education Sales Relationships Managing our Image and Reputation
- 13. Communications PEPS 28th February2015 The way we communicate continues to change rapidly, but we must not forget that face to face , telephone and hand written contact is still important
- 14. Communications PEPS 28th February2015 We must not become complacent, making sure that whatever channel of communication we use that we check out that it is effective and appropriate.
- 15. Communications – WebPages PEPS 28th February 2015 This next set of slides takes a look at some of the many ways we can find out more about Rotary locally and throughout the world. Lets start with the RI web site and “My Rotary”
- 16. Communications – WebPages PEPS 28th February 2015 Logging on to “My Rotary” gives access to your personal Rotary information and the ability to say what you want to see, who you wish to communicate with etc
- 17. Communications – WebPages PEPS 28th February 2015 The RI site, as with many others, has plenty of newsworthy information readily laid out for all to see and read
- 18. Communications – WebPages PEPS 28th February 2015Onto the Rotary in Great Britain and Ireland site [Rotary GBI not RIBI anymore]
- 19. Communications – WebPages PEPS 28th February 2015 You have the ability to log on to this site and access members only material pertaining to Rotary in GB&I
- 20. Communications – WebPages PEPS 28th February 2015 As with the RI site there are news items to help you get a better understanding of what is happening in the wider world of Rotary
- 21. Communications – WebPages PEPS 28th February 2015 The District 1190 site, uses the template system available within Rotary GB&I so continues a similar look and feel
- 22. Communications – WebPages PEPS 28th February 2015 The District events page allows clubs to link their own events to it so that a wider audience can be reached. But only if the event is on their own web site in the first place
- 23. Communications – WebPages PEPS 28th February 2015 On to Club Web Sites and some examples. Those using the template system have the look and feel of the district site, members becoming familiar with it easily
- 24. Communications – WebPages PEPS 28th February 2015 Sites should be appealing and up to date ….. With information about forthcoming meetings an events. Contrast this one with the last slide ….
- 25. Communications – WebPages PEPS 28th February 2015 Pictures should be used to good effect, and not “grip and grin”
- 26. Communications – WebPages PEPS 28th February 2015 Information should be adequate for the reader, consistent with other posts on the site and include some pictures or graphics
- 27. Communications – WebPages PEPS 28th February 2015 If using photo’s of children or vulnerable adults make sure you have the appropriate permissions
- 28. Communications – WebPages PEPS 28th February 2015 It’s better not to have a page if there is no real information on it.
- 29. Communications – WebPages PEPS 28th February 2015Compare this level of information on Our Rotary Foundation with the last slide
- 30. Communications – WebPages PEPS 28th February 2015 Web sites should … •Be Informative •Provide interest to prospective members •Have high quality, active photos •Include an up to date events diary •Be current or un-dated Don’t forget - it is your showcase to the world
- 31. Communications PEPS 28th February2015 As noted earlier the way we communicate is changing all the time and perhaps becoming more complex
- 32. Communications – SocialMedia Social Media Explained •Facebook •Twitter •Instagram •You Tube •Linked In •Pinterest •Skype •Google •Blogger PEPS 28th February 2015 Let’s take a look at a range communication tools that are generally known as Social Media – the way many are talking to each other on a daily basis.
- 33. Social Media –Facebook “I like Rotary projects” PEPS 28th February 2015 Facebook – a place to talk about our great Rotary projects, how they impact our communities and how we benefit personally. Public posts should be positive and help tell the Rotary Story
- 34. Social Media –Twitter “I’m doing a #rotary project” PEPS 28th February 2015 Twitter – 140 characters that explain what you are doing right now and point people to images, conversations or other posts via #[hash tags] and @[other people]
- 35. Social Media –Twitter “I’m doing a #rotary project” Twitter PEPS 28th February 2015 As with any other media, make sure that posts are relevant , regular and up to date
- 36. Communications – SocialMedia PEPS 28th February 2015 Social Media sites used by your Club should … •Be informative •Provide interest to prospective members •Have high quality, active photos •Be used regularly •Include re-posts from sites you follow •Allow your followers to repost – including photos Don’t forget - it is yet another showcase to the world
- 37. Social Media –Instagram “Here’s a photo of the project” PEPS 28th February 2015 Good photographs tell a story themselves and hopefully invite the viewer to find out more about what the image is about
- 38. Social Media -You Tube “Watch a Video of our project” PEPS 28th February 2015 Even better is a moving image of a good Rotary Story. Whilst these can be instant if they are to form an archive on You Tube then better if they are top and tailed with information and relevant credits
- 39. Social Media –Linked In “My skills include Rotary projects” PEPS 28th February 2015 We are trying to attract more working people to join us and Linked In is a key platform for recruitment and discussion forums. We need to develop outruse of it.
- 40. Social Media –Pinterest “Here’s the recipe for our project” PEPS 28th February 2015 Not really sure we need a Rotary “Cork Board”
- 41. Social Media –Skype “Call me about the project” PEPS 28th February 2015 We do need to get better at using online communications software such as Skype and Citrix GoTo meeting. This is a key area for the MPRC Committee to investigate and offer advice on
- 42. Social Media –Google “Search for our Rotary project” PEPS 28th February 2015 For most people the search engine of choice and we need to make sure that Rotary and our clubs come top of those searches. We should also make more of the mapping tools
- 43. Social Media –Blogger “I’m blogging about the project” DOTS 18th February 2015 Writing about what we feel, telling the Rotary story, we can do this on Blogger platforms. We can also use them for the basis of the E-Club weekly discussion forum
- 44. Social Media –The Rotary Showcase “Tell the Rotary world about your project” DOTS 18th February 2015 We can also share our Rotary Projects directly with the rest of the Rotary World on the Rotary Showcase. Here is our own Rotary First Response Global Grant Project.
- 45. Marketing, PR &Communications DOTS 18th February 2015 Marketing Public Relations Communications The next few slides give an overview of the work of the District MPRC Team in the coming year
- 46. District MPRC 2015/16 PEPS28th February 2015 Marketing • Review 7 P’s District Team • Support events • Review Branding Clubs • Encourage • Train Marketing •Review •Branding •Encourage •Training
- 47. District MPRC 2015/16 PEPS28th February 2015 Getting to grips with the new RI Brand and Story will be a key element of our work
- 48. MPRC 2015/16 PEPS 28thFebruary 2015 Public Relations • Review District Team • Identify Champions Clubs • Encourage & Guide Public Relations •Review good practice •Develop Team •Encourage •Training
- 49. District MPRC 2015/16 PEPS28th February 2015 Working with the rest of the District Team & Clubs to maximise the PR impact of everything we do THE ROTAR Y EFFEC T
- 50. MPRC 2015/16 PEPS 28thFebruary 2015 Communications • Review District Team • Norwest • Web • Social Media Clubs • Encourage • Train Communications •Review good practice •Support “Norwest” •Develop Web & Social Media •Encourage •Train
- 51. District MPRC 2015/16 PEPS28th February 2015 Training and coaching to improve our communications
- 52. District MPRC 2015/16 PEPS28th February 2015 Marketing Public Relations Communications
Editor's Notes
- #3 Product; Do we provide the opportunity for anyone who wants to join us in a way that suits them? Are we all clear what our Product is? Price; Can we provide the opportunity for anyone who wants to join or stay with us in a way that they can afford? Place; Do we have meetings that are held at a time, place and in a way that suits anyone that wants to join us? Promotion; How well do we communication with prospective members, explaining what Rotary can offer and opening up a dialogue with them? People; Can all Rotarians communication effectively with prospective and new members? Process; Can people get involved and then join Rotary in a simple and straightforward way? Physical Evidence; Can we always present Rotary to prospective Rotarians simply and effectively?
- #18 When I returned we managed to get coverage of the trip in the local paper during Rotary Day
- #20 When I returned we managed to get coverage of the trip in the local paper during Rotary Day
- #21 When I returned we managed to get coverage of the trip in the local paper during Rotary Day
- #25 When I returned we managed to get coverage of the trip in the local paper during Rotary Day
- #26 When I returned we managed to get coverage of the trip in the local paper during Rotary Day
- #37 When I returned we managed to get coverage of the trip in the local paper during Rotary Day
- #42 W
- #47 A reminder of where we are
- #48 A reminder of where we are
- #49 A reminder of where we are
- #50 A reminder of where we are
- #51 A reminder of where we are
- #52 A reminder of where we are
- #53 A reminder of where we are