This document provides guidance for reporters on using Twitter as part of their professional responsibilities. It outlines expectations that all reporters will tweet regularly from a personal account, explains basic Twitter terminology and tips for beginners, reviews ethics around verifying sources and handling offensive content, and offers strategies for building a network and engaging followers through effective tweeting. Reporters are expected to use Twitter to increase their reach and interact with the community while meeting growing audience demand for news on the platform.
View the recording: https://vimeo.com/166403176/
The Rotary Foundation helps Rotarians do good in their communities and around the world. Join Rotary staff as they share volunteer tips for fundraising, helping your club to do more good around the world.
The Rotary Foundation: Charitable arm of RotaryMichel Jazzar
The Rotary Foundation is a not-for-profit corporation that supports the efforts of Rotary International to achieve world understanding and peace through international humanitarian, educational, and cultural exchange programs. It is supported solely by voluntary contributions from Rotarians and friends of the Foundation who share its vision of a better world. Look at the foundation from a new angle. The foundation is seen differently in this updated presentation. How the foundation transforms gift to service?
How will you celebrate and spread the word about The
Rotary Foundation centennial in your club and district?
We’ll talk about the history of our Foundation, and you’ll
learn how to use the centennial toolkit and other online
resources to mark this milestone in your community.
The document summarizes a session from the 2015 Rotary International Convention on vocational service in action. The session included panelists discussing how to promote classification diversity within clubs, encourage ethical behavior through tools like the Four-Way Test and Rotarian Code of Conduct, share vocational skills through activities like mentoring youth and vocational training teams, and how participating in vocational service can help members become better Rotarians. The session aimed to explain what vocational service is and provide ideas for how clubs and members can put it into action.
Getting the most out of Rotary Discussion Groups, Rotary Showcase, and Rotary...Rotary International
SLIDES FROM WEBINAR RECORDED ON 14 MARCH 2017. In this webinar we will go over the basics of these three online tools. We will review how they relate to each other, and how you can use them to enhance your club's service project, from its inception through planning, execution, and sharing its success.
The document provides information about The Rotary Foundation including its mission to advance world understanding through improving health, supporting education, and alleviating poverty. It summarizes the Foundation's major programs like PolioPlus, which aims to eradicate polio globally, and Rotary Peace Fellowships, which provide graduate degrees related to peace and conflict resolution. It also outlines the Foundation's grant model including district grants, global grants, and packaged grants that fund humanitarian projects, vocational training, and scholarships in areas of focus like disease prevention, water and sanitation, and maternal and child health.
This document provides guidance for reporters on using Twitter as part of their professional responsibilities. It outlines expectations that all reporters will tweet regularly from a personal account, explains basic Twitter terminology and tips for beginners, reviews ethics around verifying sources and handling offensive content, and offers strategies for building a network and engaging followers through effective tweeting. Reporters are expected to use Twitter to increase their reach and interact with the community while meeting growing audience demand for news on the platform.
View the recording: https://vimeo.com/166403176/
The Rotary Foundation helps Rotarians do good in their communities and around the world. Join Rotary staff as they share volunteer tips for fundraising, helping your club to do more good around the world.
The Rotary Foundation: Charitable arm of RotaryMichel Jazzar
The Rotary Foundation is a not-for-profit corporation that supports the efforts of Rotary International to achieve world understanding and peace through international humanitarian, educational, and cultural exchange programs. It is supported solely by voluntary contributions from Rotarians and friends of the Foundation who share its vision of a better world. Look at the foundation from a new angle. The foundation is seen differently in this updated presentation. How the foundation transforms gift to service?
How will you celebrate and spread the word about The
Rotary Foundation centennial in your club and district?
We’ll talk about the history of our Foundation, and you’ll
learn how to use the centennial toolkit and other online
resources to mark this milestone in your community.
The document summarizes a session from the 2015 Rotary International Convention on vocational service in action. The session included panelists discussing how to promote classification diversity within clubs, encourage ethical behavior through tools like the Four-Way Test and Rotarian Code of Conduct, share vocational skills through activities like mentoring youth and vocational training teams, and how participating in vocational service can help members become better Rotarians. The session aimed to explain what vocational service is and provide ideas for how clubs and members can put it into action.
Getting the most out of Rotary Discussion Groups, Rotary Showcase, and Rotary...Rotary International
SLIDES FROM WEBINAR RECORDED ON 14 MARCH 2017. In this webinar we will go over the basics of these three online tools. We will review how they relate to each other, and how you can use them to enhance your club's service project, from its inception through planning, execution, and sharing its success.
The document provides information about The Rotary Foundation including its mission to advance world understanding through improving health, supporting education, and alleviating poverty. It summarizes the Foundation's major programs like PolioPlus, which aims to eradicate polio globally, and Rotary Peace Fellowships, which provide graduate degrees related to peace and conflict resolution. It also outlines the Foundation's grant model including district grants, global grants, and packaged grants that fund humanitarian projects, vocational training, and scholarships in areas of focus like disease prevention, water and sanitation, and maternal and child health.
Presentation on social media at Leicester - what they need social media for, the good and bad, and lessons learned as well as tips. Presented by David Doherty at Really Useful Day: Social media for councils in London on 6 February 2015.
How River Island’s Stylish Social Strategies Connect With Over 3 Million FansMohamed Mahdy
River Island has built a social media audience of over 3 million fans through their engaging social media strategy. They focus on Twitter to promote new products and drive traffic to their website. River Island uses storytelling and influencer marketing to make their social media posts engaging while informing customers of new promotions. They monitor hashtags like #ImWearingRI to see customers wearing their clothes and track campaign success.
Be a Social Media Super Hero! How to Engage, Build Relationships and Succeed ...Lisa Peyton
This presentation will feature best practices on how to effectively use social media to build your business. Strategies will focus on building an engaged online community by IDENTIFYING your online audience, FINDING your audience on social and CONNECTING them with your brand. Along with top level social media strategies, the presentation will include the best tools and metrics to use alongside your campaigns to ensure they are measurable, efficient and effective.
Editorial Course: New Digital Media Techniques for Today's Editors Rob Keenan
Keenan Media has developed a digital media course that walks editors through modern techniques for succeeding in today's digital, mobile and social channels. Here is an abridged version of the course. To learn more, contact Rob Keenan at rkeenan@keenandigitalconsult.com
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Digital Marketing 101 for Arts Presenters: Being social with social mediaTechSoup Canada
The document is a presentation on using social media for digital marketing. It discusses understanding social media and its importance for non-profits. It provides guidance on selecting social media channels, creating and sharing content, and measuring the impact. Examples are given of content that engages audiences and how to structure social media campaigns. Metrics and tools for evaluating effectiveness are also outlined. The presentation aims to help non-profits optimize their use of social media.
Presentation on social media at Leicester City Council - what they use social media for, analytics, lessons learned and tips. Presented by Ian Gallagher, Digital Media Officer at Leicester City Council, at Really Useful Day: Social media for councils in Sheffield on 27 February 2015.
Facebook is the primary social media platform used by the Ronald McDonald House to inform and engage the local community. Facebook has the most users of all social networks, with women ages 25-44 making up the largest portion of their audience and interacting most with posts. The document provides best practices for generating content on Facebook, such as including visuals and creating emotional connections. It also lists other platforms used including Twitter, Google+, YouTube, and LinkedIn and provides recommendations for future growth opportunities such as live tweeting events and creating video blogs.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
The document outlines 8 simple tips for effective B2B engagement on Twitter as practiced by SAP Community Network Marketing team:
1. Follow everyone who follows the account to encourage engagement and allow private feedback.
2. Collect followers' feedback through private surveys to understand how they experience the content.
3. Set aside time weekly to review conversations and engagement metrics to ensure relevance.
4. On Fridays, recognize individual followers' accomplishments to show appreciation and encourage participation.
5. Directly engage with followers through replies to build rapport and a human connection.
6. Monitor timing and frequency of tweets to focus on quality over quantity.
7. Follow new hashtags weekly to discover new potential followers and community
Keep Britain Tidy is a campaign to reduce littering in the UK. The document discusses their strategy for using social media to raise their profile and engage people. They aim to spread their anti-littering message through social networks like Facebook, Twitter, YouTube and Flickr. They have found social media helps give them a voice to directly reach their target audience. Their strategy focuses on creating and sharing engaging content while listening to what interests their followers the most.
Great Beer is Not Enough: How Social Media can Create Raving Fans and Increas...Bad Rhino Inc
Presentation for Craft Brewers in PA: The Brewers of Pennsylvania 3rd Annual Mid Atlantic Brewers’ Symposium will be held at The Penn Stater Hotel and Conference Center, State College, PA. Sponsored by American Keg, Bad Rhino and Wells Fargo, this awesome event is a one-day symposium featuring eight, 45 minute seminars and three, 15 minute info sessions from the leaders of the craft brewing industry.
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
This document discusses how community organizations in Malaysia can utilize social media. It notes that social media allows for information sharing, feedback, consultation, involvement, collaboration, empowerment, and monitoring. It provides an overview of popular social media platforms like Facebook, Twitter, YouTube, and blogging and how each can be used. Specific Malaysian non-profits that use social media are mentioned. Tips are provided on content creation and engagement strategies like listening to audiences, offering valuable content, using email marketing, and connecting with communities in real life through events. The document closes by noting some challenges of social media like the spread of rumors and prevalence of negative expressions.
Presentation by Jennifer Wakefield from the Metro Orlando Economic Development Commission and Brittany Love of Love Consulting Group to the Florida Economic Development Council - summer 2010
The document provides an agenda for a social media seminar, including presentations on definitions of social media, why brands use social media, social commerce tools, and monitoring social media. It then discusses various social media strategies and best practices for brands, including examples from Marks & Spencer, H&M, Compare the Meerkat, and Cobra. It emphasizes engaging customers in conversations rather than just broadcasting messages.
The document provides an overview and analysis of LPFCH's social media presence and content strategy across various platforms (Twitter, Instagram, Facebook, YouTube, LinkedIn, TikTok) with the goal of increasing engagement, audiences, and fundraising. It examines the current performance and opportunities for improvement on each channel, such as focusing Twitter on patient stories, leveraging reels and consistent aesthetics on Instagram, optimizing YouTube videos, tailoring LinkedIn content to professionals, and committing to a branded presence and format on TikTok. Examples of high-performing comparable organizations are also presented.
The document discusses the City of Tempe's use of social media for communication purposes. It explains that social media allows the city to reach audiences with accurate information as budgets for other communication methods decrease. The city created social media guidelines and plans before launching accounts. It discusses legal requirements around archiving posts and restrictions on employees' personal social media use. The city measures engagement on its YouTube, Facebook, Twitter, and other accounts. It emphasizes providing fast, relevant information and building conversations to engage audiences.
Uber's social media priorities for 2017 are to expand their follower base and strengthen customer relationships. Currently, Uber has the most followers on Facebook (15 million) but wants to increase engagement across all platforms. Most of Uber's website traffic and users are younger (18-30), though providing transportation is also important to older users without vehicles. Lyft is Uber's main competitor but has fewer users since launching later. Uber's objectives for 2017 include more frequent posting and boosting popular posts to gain more followers, likes, and impressions. Key metrics are numbers of followers, likes and brand perception as safe, convenient and reliable transportation.
Presentation on social media at Leicester - what they need social media for, the good and bad, and lessons learned as well as tips. Presented by David Doherty at Really Useful Day: Social media for councils in London on 6 February 2015.
How River Island’s Stylish Social Strategies Connect With Over 3 Million FansMohamed Mahdy
River Island has built a social media audience of over 3 million fans through their engaging social media strategy. They focus on Twitter to promote new products and drive traffic to their website. River Island uses storytelling and influencer marketing to make their social media posts engaging while informing customers of new promotions. They monitor hashtags like #ImWearingRI to see customers wearing their clothes and track campaign success.
Be a Social Media Super Hero! How to Engage, Build Relationships and Succeed ...Lisa Peyton
This presentation will feature best practices on how to effectively use social media to build your business. Strategies will focus on building an engaged online community by IDENTIFYING your online audience, FINDING your audience on social and CONNECTING them with your brand. Along with top level social media strategies, the presentation will include the best tools and metrics to use alongside your campaigns to ensure they are measurable, efficient and effective.
Editorial Course: New Digital Media Techniques for Today's Editors Rob Keenan
Keenan Media has developed a digital media course that walks editors through modern techniques for succeeding in today's digital, mobile and social channels. Here is an abridged version of the course. To learn more, contact Rob Keenan at rkeenan@keenandigitalconsult.com
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Digital Marketing 101 for Arts Presenters: Being social with social mediaTechSoup Canada
The document is a presentation on using social media for digital marketing. It discusses understanding social media and its importance for non-profits. It provides guidance on selecting social media channels, creating and sharing content, and measuring the impact. Examples are given of content that engages audiences and how to structure social media campaigns. Metrics and tools for evaluating effectiveness are also outlined. The presentation aims to help non-profits optimize their use of social media.
Presentation on social media at Leicester City Council - what they use social media for, analytics, lessons learned and tips. Presented by Ian Gallagher, Digital Media Officer at Leicester City Council, at Really Useful Day: Social media for councils in Sheffield on 27 February 2015.
Facebook is the primary social media platform used by the Ronald McDonald House to inform and engage the local community. Facebook has the most users of all social networks, with women ages 25-44 making up the largest portion of their audience and interacting most with posts. The document provides best practices for generating content on Facebook, such as including visuals and creating emotional connections. It also lists other platforms used including Twitter, Google+, YouTube, and LinkedIn and provides recommendations for future growth opportunities such as live tweeting events and creating video blogs.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
The document outlines 8 simple tips for effective B2B engagement on Twitter as practiced by SAP Community Network Marketing team:
1. Follow everyone who follows the account to encourage engagement and allow private feedback.
2. Collect followers' feedback through private surveys to understand how they experience the content.
3. Set aside time weekly to review conversations and engagement metrics to ensure relevance.
4. On Fridays, recognize individual followers' accomplishments to show appreciation and encourage participation.
5. Directly engage with followers through replies to build rapport and a human connection.
6. Monitor timing and frequency of tweets to focus on quality over quantity.
7. Follow new hashtags weekly to discover new potential followers and community
Keep Britain Tidy is a campaign to reduce littering in the UK. The document discusses their strategy for using social media to raise their profile and engage people. They aim to spread their anti-littering message through social networks like Facebook, Twitter, YouTube and Flickr. They have found social media helps give them a voice to directly reach their target audience. Their strategy focuses on creating and sharing engaging content while listening to what interests their followers the most.
Great Beer is Not Enough: How Social Media can Create Raving Fans and Increas...Bad Rhino Inc
Presentation for Craft Brewers in PA: The Brewers of Pennsylvania 3rd Annual Mid Atlantic Brewers’ Symposium will be held at The Penn Stater Hotel and Conference Center, State College, PA. Sponsored by American Keg, Bad Rhino and Wells Fargo, this awesome event is a one-day symposium featuring eight, 45 minute seminars and three, 15 minute info sessions from the leaders of the craft brewing industry.
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
This document discusses how community organizations in Malaysia can utilize social media. It notes that social media allows for information sharing, feedback, consultation, involvement, collaboration, empowerment, and monitoring. It provides an overview of popular social media platforms like Facebook, Twitter, YouTube, and blogging and how each can be used. Specific Malaysian non-profits that use social media are mentioned. Tips are provided on content creation and engagement strategies like listening to audiences, offering valuable content, using email marketing, and connecting with communities in real life through events. The document closes by noting some challenges of social media like the spread of rumors and prevalence of negative expressions.
Presentation by Jennifer Wakefield from the Metro Orlando Economic Development Commission and Brittany Love of Love Consulting Group to the Florida Economic Development Council - summer 2010
The document provides an agenda for a social media seminar, including presentations on definitions of social media, why brands use social media, social commerce tools, and monitoring social media. It then discusses various social media strategies and best practices for brands, including examples from Marks & Spencer, H&M, Compare the Meerkat, and Cobra. It emphasizes engaging customers in conversations rather than just broadcasting messages.
The document provides an overview and analysis of LPFCH's social media presence and content strategy across various platforms (Twitter, Instagram, Facebook, YouTube, LinkedIn, TikTok) with the goal of increasing engagement, audiences, and fundraising. It examines the current performance and opportunities for improvement on each channel, such as focusing Twitter on patient stories, leveraging reels and consistent aesthetics on Instagram, optimizing YouTube videos, tailoring LinkedIn content to professionals, and committing to a branded presence and format on TikTok. Examples of high-performing comparable organizations are also presented.
The document discusses the City of Tempe's use of social media for communication purposes. It explains that social media allows the city to reach audiences with accurate information as budgets for other communication methods decrease. The city created social media guidelines and plans before launching accounts. It discusses legal requirements around archiving posts and restrictions on employees' personal social media use. The city measures engagement on its YouTube, Facebook, Twitter, and other accounts. It emphasizes providing fast, relevant information and building conversations to engage audiences.
Uber's social media priorities for 2017 are to expand their follower base and strengthen customer relationships. Currently, Uber has the most followers on Facebook (15 million) but wants to increase engagement across all platforms. Most of Uber's website traffic and users are younger (18-30), though providing transportation is also important to older users without vehicles. Lyft is Uber's main competitor but has fewer users since launching later. Uber's objectives for 2017 include more frequent posting and boosting popular posts to gain more followers, likes, and impressions. Key metrics are numbers of followers, likes and brand perception as safe, convenient and reliable transportation.
Similar to 2015 16 Rotary M,PR&C Team Overview & Plans (20)
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Preliminary findings _OECD field visits to ten regions in the TSI EU mining r...OECDregions
Preliminary findings from OECD field visits for the project: Enhancing EU Mining Regional Ecosystems to Support the Green Transition and Secure Mineral Raw Materials Supply.
Food safety, prepare for the unexpected - So what can be done in order to be ready to address food safety, food Consumers, food producers and manufacturers, food transporters, food businesses, food retailers can ...
Working with data is a challenge for many organizations. Nonprofits in particular may need to collect and analyze sensitive, incomplete, and/or biased historical data about people. In this talk, Dr. Cori Faklaris of UNC Charlotte provides an overview of current AI capabilities and weaknesses to consider when integrating current AI technologies into the data workflow. The talk is organized around three takeaways: (1) For better or sometimes worse, AI provides you with “infinite interns.” (2) Give people permission & guardrails to learn what works with these “interns” and what doesn’t. (3) Create a roadmap for adding in more AI to assist nonprofit work, along with strategies for bias mitigation.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
AHMR is an interdisciplinary peer-reviewed online journal created to encourage and facilitate the study of all aspects (socio-economic, political, legislative and developmental) of Human Mobility in Africa. Through the publication of original research, policy discussions and evidence research papers AHMR provides a comprehensive forum devoted exclusively to the analysis of contemporaneous trends, migration patterns and some of the most important migration-related issues.
Researching the client.pptxsxssssssssssssssssssssss
2015 16 Rotary M,PR&C Team Overview & Plans
1. Marketing, PR & Communications
PEPS 28th February 2015
Marketing
Public
Relations
Communications
Marketing, Public Relations & Communications are all part of a package that need
to work together to support all other aspects of what Rotary does and in particular
to help with membership development
2. Marketing
PEPS 28th February 2015
The 7 P’s of Marketing
•Product
•Price
•Place
•Promotion
•People
•Process
•Physical Evidence
Product
Price
Place
Promotion
People
Process
Physical
Evidence
Marketing is the development of a plan of action that allows us to consider the
what, where and who and decide how we are going to promote Rotary in our
communities
3. Marketing
DOTS 18th February 2015
So What ?
We need to really
understand what our
prospective and
existing members
want from their
involvement in Rotary
Undertaking the Marketing Plan assessment should allow us to better understand
what we are trying to sell and why.
It allows us to start to consider how best to sell the “Gift of Rotary”
4. Marketing
DOTS 18th February 2015
So What ?
Perhaps more
importantly, we need
to really understand
how we should
communicate with
prospective and
existing members
The Marketing Plan assessment also needs to include consideration of he best
medium to use to get our messages across.
5. Public Relations
PEPS 28th February 2015
Managing
Image and
Reputation
Branding
Publicity
Awareness
Education
Sales
Relationships
Managing our
Image and
Reputation
Public Relations is about making sure that , whenever the pubic come across
Rotary they understand what we do and why we do it.
6. Public Relations - Branding
Getting to
grips with
the new way
of telling the
Rotary Story
PEPS 28th February 2015
All organisations need to consider refreshing their Brand Image over time.
Rotary has done just that in recent years and we now need to get to grips with the
new look and learn how to put the various parts to best use.
7. Public Relations - Publicity
Telling
our story
for free
PEPS 28th February 2015
We can be pretty good at getting our message cross when we keep an
eye out for the opportunities
8. Public Relations - Opinion
What people
understand and
believe we stand for
•The 4-Way Test
•Our 6 Areas of
Focus
•Service above Self
PEPS 28th February 2015
But – are we missing a trick. The public know us for our integrity and they trust us
with their donations. But what about our ethical stance in our daily and business
life. Many say they would like those in business and politicians to be seen to
follow something like our 4-Way test.
Can / should we be making more of this key part of who we are?
9. Public Relations - Education
Ensuring that we can all;
•Tell our Rotary Story
•Understand the Brand
•Eliminate our Myths and
Legends
•Build on our history,
culture and experiences
PEPS 28th February 2015
The MPRC Committee has a role in making sure that Rotarians and their Clubs
have the right tools to make the most of opportunities.
10. Public Relations - Sales
Ensuring that those of
us that wish sell
Rotary;
•Can sell the sizzle
•Have the tools to
inform and educate
•Are able to close the
deal
PEPS 28th February 2015
Some of the tools are about self confidence and the ability to tell our own Rotary
Story in an engaging and inspirational way
11. Public Relations - Relationships
•Building long term, active,
relationships in our
communities
•Promoting diversity
•Developing Rotakids,
Interact and Rotaract
•Keeping in touch with
Alumni
PEPS 28th February 2015
In addition we need to make sure that we all have access to the right people in our
communities and that we keep in contact with all prospective Rotarians
12. Public Relations
PEPS 28th February 2015
Managing
Image and
Reputation
Branding
Publicity
Awareness
Education
Sales
Relationships
Managing our
Image and
Reputation
13. Communications
PEPS 28th February 2015
The way we communicate continues to change rapidly, but we must not forget that
face to face , telephone and hand written contact is still important
14. Communications
PEPS 28th February 2015
We must not become complacent, making sure that whatever channel of
communication we use that we check out that it is effective and appropriate.
15. Communications – Web Pages
PEPS 28th February 2015
This next set of slides takes a look at some of the many ways we can find out more about
Rotary locally and throughout the world. Lets start with the RI web site and “My Rotary”
16. Communications – Web Pages
PEPS 28th February 2015
Logging on to “My Rotary” gives access to your personal Rotary information and the
ability to say what you want to see, who you wish to communicate with etc
17. Communications – Web Pages
PEPS 28th February 2015
The RI site, as with many others, has plenty of newsworthy information readily laid out for
all to see and read
18. Communications – Web Pages
PEPS 28th February 2015Onto the Rotary in Great Britain and Ireland site [Rotary GBI not RIBI anymore]
19. Communications – Web Pages
PEPS 28th February 2015
You have the ability to log on to this site and access members only material pertaining to
Rotary in GB&I
20. Communications – Web Pages
PEPS 28th February 2015
As with the RI site there are news items to help you get a better understanding of what is
happening in the wider world of Rotary
21. Communications – Web Pages
PEPS 28th February 2015
The District 1190 site, uses the template system available within Rotary GB&I so
continues a similar look and feel
22. Communications – Web Pages
PEPS 28th February 2015
The District events page allows clubs to link their own events to it so that a wider
audience can be reached. But only if the event is on their own web site in the first place
23. Communications – Web Pages
PEPS 28th February 2015
On to Club Web Sites and some examples. Those using the template system have the
look and feel of the district site, members becoming familiar with it easily
24. Communications – Web Pages
PEPS 28th February 2015
Sites should be appealing and up to date ….. With information about forthcoming
meetings an events. Contrast this one with the last slide ….
25. Communications – Web Pages
PEPS 28th February 2015
Pictures should be used to good effect, and not “grip and grin”
26. Communications – Web Pages
PEPS 28th February 2015
Information should be adequate for the reader, consistent with other posts on the site
and include some pictures or graphics
27. Communications – Web Pages
PEPS 28th February 2015
If using photo’s of children or vulnerable adults make sure you have the appropriate
permissions
28. Communications – Web Pages
PEPS 28th February 2015
It’s better not to have a page if there is no real information on it.
29. Communications – Web Pages
PEPS 28th February 2015Compare this level of information on Our Rotary Foundation with the last slide
30. Communications – Web Pages
PEPS 28th February 2015
Web sites should …
•Be Informative
•Provide interest to prospective members
•Have high quality, active photos
•Include an up to date events diary
•Be current or un-dated
Don’t forget - it is your showcase to the world
31. Communications
PEPS 28th February 2015
As noted earlier the way we communicate is changing all the time and perhaps becoming
more complex
32. Communications – Social Media
Social Media Explained
•Facebook
•Twitter
•Instagram
•You Tube
•Linked In
•Pinterest
•Skype
•Google
•Blogger
PEPS 28th February 2015
Let’s take a look at a range communication tools that are generally known as Social
Media – the way many are talking to each other on a daily basis.
33. Social Media – Facebook
“I like Rotary projects”
PEPS 28th February 2015
Facebook – a place to talk about our great Rotary projects, how they impact our
communities and how we benefit personally. Public posts should be positive and help
tell the Rotary Story
34. Social Media – Twitter
“I’m doing a #rotary project”
PEPS 28th February 2015
Twitter – 140 characters that explain what you are doing right now and point people to
images, conversations or other posts via #[hash tags] and @[other people]
35. Social Media – Twitter
“I’m doing a #rotary project”
Twitter
PEPS 28th February 2015
As with any other media, make sure that posts are relevant , regular and up to date
36. Communications – Social Media
PEPS 28th February 2015
Social Media sites used by your Club should …
•Be informative
•Provide interest to prospective members
•Have high quality, active photos
•Be used regularly
•Include re-posts from sites you follow
•Allow your followers to repost – including photos
Don’t forget - it is yet another showcase to the world
37. Social Media – Instagram
“Here’s a photo of the project”
PEPS 28th February 2015
Good photographs tell a story themselves and hopefully invite the viewer to find out more
about what the image is about
38. Social Media - You Tube
“Watch a Video of our project”
PEPS 28th February 2015
Even better is a moving image of a good Rotary Story. Whilst these can be instant if they
are to form an archive on You Tube then better if they are top and tailed with information
and relevant credits
39. Social Media – Linked In
“My skills include Rotary projects”
PEPS 28th February 2015
We are trying to attract more working people to join us and Linked In is a key platform for
recruitment and discussion forums. We need to develop outruse of it.
40. Social Media – Pinterest
“Here’s the recipe for our project”
PEPS 28th February 2015
Not really sure we need a Rotary “Cork Board”
41. Social Media – Skype
“Call me about the project”
PEPS 28th February 2015
We do need to get
better at using online
communications
software such as
Skype and Citrix
GoTo meeting. This
is a key area for the
MPRC Committee to
investigate and offer
advice on
42. Social Media – Google
“Search for our Rotary project”
PEPS 28th February 2015
For most people the search engine of choice and we need to make sure that Rotary and
our clubs come top of those searches. We should also make more of the mapping tools
43. Social Media – Blogger
“I’m blogging about the project”
DOTS 18th February 2015
Writing about what we feel, telling the Rotary story, we can do this on Blogger platforms.
We can also use them for the basis of the E-Club weekly discussion forum
44. Social Media – The Rotary Showcase
“Tell the Rotary world about your project”
DOTS 18th February 2015
We can also share our
Rotary Projects directly
with the rest of the
Rotary World on the
Rotary Showcase. Here
is our own Rotary First
Response Global Grant
Project.
45. Marketing, PR & Communications
DOTS 18th February 2015
Marketing
Public
Relations
Communications
The next few slides give an overview of the work of the District MPRC Team in the
coming year
46. District MPRC 2015/16
PEPS 28th February 2015
Marketing
• Review 7 P’s
District
Team
• Support
events
• Review
Branding
Clubs
• Encourage
• Train
Marketing
•Review
•Branding
•Encourage
•Training
47. District MPRC 2015/16
PEPS 28th February 2015
Getting to
grips with
the new RI
Brand and
Story will be
a key
element of
our work
48. MPRC 2015/16
PEPS 28th February 2015
Public
Relations
• Review
District
Team
• Identify
Champions
Clubs
• Encourage
& Guide
Public
Relations
•Review good
practice
•Develop Team
•Encourage
•Training
49. District MPRC 2015/16
PEPS 28th February 2015
Working with
the rest of
the District
Team & Clubs
to maximise
the PR
impact of
everything
we do
THE
ROTAR
Y
EFFEC
T
50. MPRC 2015/16
PEPS 28th February 2015
Communications
• Review
District
Team
• Norwest
• Web
• Social
Media
Clubs
• Encourage
• Train
Communications
•Review good
practice
•Support
“Norwest”
•Develop Web &
Social Media
•Encourage
•Train
Product;
Do we provide the opportunity for anyone who wants to join us in a way that suits them? Are we all clear what our Product is?
Price;
Can we provide the opportunity for anyone who wants to join or stay with us in a way that they can afford?
Place;
Do we have meetings that are held at a time, place and in a way that suits anyone that wants to join us?
Promotion;
How well do we communication with prospective members, explaining what Rotary can offer and opening up a dialogue with them?
People;
Can all Rotarians communication effectively with prospective and new members?
Process;
Can people get involved and then join Rotary in a simple and straightforward way?
Physical Evidence;
Can we always present Rotary to prospective Rotarians simply and effectively?
When I returned we managed to get coverage of the trip in the local paper during Rotary Day
When I returned we managed to get coverage of the trip in the local paper during Rotary Day
When I returned we managed to get coverage of the trip in the local paper during Rotary Day
When I returned we managed to get coverage of the trip in the local paper during Rotary Day
When I returned we managed to get coverage of the trip in the local paper during Rotary Day
When I returned we managed to get coverage of the trip in the local paper during Rotary Day