Technology start-up teams typically look like – Founder, Designer, Developer, Marketer. Rarely do they mention a Business Analyst! Pragmatic business analysis speeds up the start-up journey, ultimately saving significant time and money for founders bootstrapping their businesses. Walking through a case study, we’ll explore the custom application development process successfully used for early-stage start-ups in the dental and financial planning industries. Presentation Value/Learning Points: In this session you will discover: • How a start-up mindset can improve how you plan, capture and validate requirements • Requirements gathering approaches best suited for custom application development • How the Wizard of Oz can help you identify a minimum viable product • Techniques for working with stakeholders new to custom application development Erin Clark - Managing Director Erin is an internationally recognised innovation expert, delivering training and consulting across the Asia Pacific. She works with corporates to innovate like start-ups and start-ups to scale-up. Erin has led a business analysis consulting practice, managed large teams of business analysts and spends a lot of time flicking through the BABOK – but has never held the job title of ‘Business Analyst’. Erin started her career in the journalism industry. To prove that an Arts Degree can take you a lot further than working at the local McDonalds, Erin has since worked in Indonesia, Malaysia, Hong Kong, Singapore and New Zealand. After a crisis of confidence in her IT and business skills, she also graduated with a Graduate Certificate in IT Project Management from UTS and a Master of Business Administration from UWA. Erin now takes great pride in the ability to translate between humans and nerds to drive better outcomes, often using interpretative dance. Contact info: erin@chesshill.com.au, Chesshill Consulting

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Acknowledgement of country
IIBA Australia Chapter acknowledge the traditional custodians of
country throughout Australia and recognise their continuing
connection to land, waters and culture. The Perth Branch would like
to acknowledge that this meeting is being hosted on the traditional
lands of the Noongar Whadjuk people.

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Perth Branch
• Chair – Adrian Bennett
• All Events – Erin Clark, Nicole Aramini, Tamzen McAlpine, Anne-Marie O’Brien
• Education – Ant Erickson
• Marketing – Robbie Baiuo

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Upcoming Study Groups
• Adelaide Data Analytics Study Group (Oct – Dec)
• Hobart Agile Study Group (Sep – Oct)
• Melbourne BABOK Study Group (Sep – Nov)
Agile Study Group (Sep – Oct)
• Perth BABOK Study Group (Sep – Dec)
• Sydney Agile Study Group (Oct – Nov)
*All study groups are being run virtually so available nationally

5. BUSINESS ANALYSIS
PROFESSIONAL WEEK
26 - 30 October 2020
It’s time to regroup as a community
and turn our attention to what the
future holds. Join us to find out more!
Registrations open 17th August 2020
For more information visit -
www.baprofessionalday.com

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Mentoring in IIBA Australia
Contact your local branch to register your interest
• IIBA offers both public and corporate mentoring programs
• For mentors it’s a fantastic way to contribute to the community and also earn
development units
• For mentees it’s a great opportunity to learn from experienced BAs

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Recent virtual events - On YouTube

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Q&A vs Chat

9. IIBA Event – September 2020
Why are there no business analysts in start-ups?
Erin Clark
Director

10. Learning
from
start-ups
Roles – right roles
Mindset – right
thinking
Approach – right
requirements

11. Good news: there’s audience
participation!!!

12. What best
describes
your role?
• Corporate / Consulting
• Government
• Start-up
• Scale-up
• Student
• Other

13. Me? Start Ups
Corporate
Government
Dog Memes &
Borks
Where I spend my time

14. The “Life” feature of
“Work/Life Balance” has
been deferred to a future
release.
My start-up qualifications

15. Founders
(Product Owners)
Investors & Developers
(Project Sponsor)
What I do…

16. … what to call it?

17. Regional insights
Our Case Study:
The Tooth Market

18. How might we create value for
dental practices and patients?

19. The journey so far

20. What it really looks like

21. Diagnosis Find Quote Book Fund
Maintain
practice
Patient Patient Practice

22. Regional insights
The Role:
Why are there no
Business Analysts in
start ups?

23. Start Up?
Seek, develop and validate a scalable economic
model
Start Up
Definition #1
Product
CustomerMarket

24. Start Up?
Intend to grow large beyond the founders
Start Up
Definition #2

25. Start Up?
Start Up
Definition #3
High uncertainty and high rates of failure

26. Who is typically on a start up team?

28. So, why
aren’t there
any BA’s in
start ups?

29. Reflection #1
BA skills are
extremely valuable

30. Do you agree that BAs should also
be known as wizards and
magicians?

31. Regional insights
The Mindset:
Becoming ‘T’ shaped

33. Start Up?
Mindset #1
Lose the fear
& uncertainty

34. No strategic alignment. Business Plans.
Customers to interview. Data to analyse.

35. Solution: Anchoring

36. Start Up?
Mindset #2
Deliver Small

37. Small is bigger than agile

38. Start Up?
Mindset #3
Dream Big

39. It’s about making
money
Reflection #2

41. Personal reflection:
How do you rate your
start up mindset?
• Great – I’m ready to be a founder
• OK – I’m on the fence
• Not great – this isn’t my thang?

42. Regional insights
The approach:
How Analysts create
value for start ups

43. We like plans
Reflection #3

45. Detailed Spec &
Vendor Selection
Engage innovative
dentists
Seek initial funding
June – Aug 2020 Sep – Nov 2020 Dec 2020 – Feb 2021* Mar – May 2021
Focus
Build Beta 1
(single module)

47. Don’t overachieve.
Do the minimum.
Reflection #4

48. MVP =
Minimum viable product

49. The Wizard of
Oz helps
‘minimalists’

50. What it isn’t
User stories
Process
framework to
align

54. It’s still all about the
people
Reflection #5

55. Meet: Scott
Age: 23
Struggling
Young Worker
Meet: Jackie
Age: 30
Suburban Dental
Practice Owner
Patient personas Practice personas
Meet: John
Age: 53
Venture Capitalist
Investor persona

56. We love what
is beautiful
Hume, 1750

58. Regional insights
Wrap Up

59. Analysts should be on start up teams
The Most
Perfect
Founding
Team
The Visionary
The HackerThe Hustler
The Analyst

60. Reflections
#1 - BA skills are
extremely valuable
#2 - It’s about making
money
#3 - You still need a plan #4 - Don’t overachieve.
Do the minimum.
#5 - It’s still all about
the people

61. Want to follow
Flossy’s
journey?
Follow #flossaraptor on social media
https://www.linkedin.com/in/erclark/
Connect for more BA memes on LinkedIn

62. Questions?

63. MAIL
Level 3, 59 Parry St, Perth WA 6000
WEB
www.chesshill.com.au
EMAIL
hello@chesshill.com.au

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Upcoming Events
Wednesday 23/9/2020
5 tips for persuading decision makers via video
Presenter- Chris Huet

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Thank you for joining us