e-Marketing for books

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Presentation to the HK Publishing Professional Association on Dec 11, 2009

Business Health & Medicine

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Greg Sung

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ONLINE BOOK STORES ,[object Object]

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THE EMPOWERMENT OF WEB 2.0 SOCIAL ELEMENTS ,[object Object]

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PERSONALIZATION ,[object Object]

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FUTURE ,[object Object]

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TWO MORE THINGS ,[object Object]

Bestsellers vs the Tail

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2009

2010 [email_address]

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Editor's Notes

The GENERATION C phenomenon captures the an avalanche of consumer generated 'content' that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis. The two main drivers fuelling this trend? (1) The creative urges each consumer undeniably possesses. We're all artists, but until now we neither had the guts nor the means to go all out. (2) The manufacturers of content-creating tools, who relentlessly push us to unleash that creativity, using -- of course -- their ever cheaper, ever more powerful gadgets and gizmos. Instead of asking consumers to watch, to listen, to play, to passively consume, the race is on to get them to create, to produce, and to participate.