Pitching for Daily and Business Lifes
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From my over 20 years of practice, pitching is a communication process with a strategic goal and methodologies. This presentation illustrates the science behind communication and practical approach for pitching in both business and daily lives.
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Faces of the Brand
What are we doing about social?
This question is part of daily conversations in conference rooms and hallways of today’s businesses. Social now permeates every aspect of business - from marketing to HR to product development to customer service. There is one common denominator that unifies all of these elements: your company culture.
fassforward Consulting Group is excited to host Brand Strategist and Social Branding expert Justin Foster for a free webinar on how your culture is the secret to a winning social strategy.
In this webinar, you will learn:
The 3 Mega-Trends that created the Social Business era
The top 5 cultural traits your business needs to become a Social Brand
Why Marketing, HR and Customer Service need an integrated social strategy
How a “Faces of the Brand” approach is more effective than command-and-control
Useful tips for your personal brand as a leader in your business.
The #1 measurement of a winning social business strategy? Human retention! Attracting and retaining the best employees, customers and stakeholders.
Innovative leaders know that if you win the conversation about social, you win at business. If you are an innovative leader and an advocate for social in your company, you will receive fresh insights and new concepts to help move your company to become a Social Brand - and elevate your reputation as a change agent.
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Faces of the Brand
What are we doing about social?
This question is part of daily conversations in conference rooms and hallways of today’s businesses. Social now permeates every aspect of business - from marketing to HR to product development to customer service. There is one common denominator that unifies all of these elements: your company culture.
fassforward Consulting Group is excited to host Brand Strategist and Social Branding expert Justin Foster for a free webinar on how your culture is the secret to a winning social strategy.
In this webinar, you will learn:
The 3 Mega-Trends that created the Social Business era
The top 5 cultural traits your business needs to become a Social Brand
Why Marketing, HR and Customer Service need an integrated social strategy
How a “Faces of the Brand” approach is more effective than command-and-control
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Innovative leaders know that if you win the conversation about social, you win at business. If you are an innovative leader and an advocate for social in your company, you will receive fresh insights and new concepts to help move your company to become a Social Brand - and elevate your reputation as a change agent.
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When it comes to having an industry leading branding and marketing program, competition is at an all time high. From organic to paid, content to lead gen PR to product and everything else in-between, how can you stand out when everyone is doing the same thing? The secret is that "best practices" often times are anything but, and the true way to creatively think about how to propel your brand to the top ASAP is rarely spoken about. In this session I'll provide numerous examples of rocketship marketing tactics that you can employ while maintaining quality standards with a 4 person team or 40 person team, running a budget of thousands or millions.
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Community building - this sounds like the key issue for associations, and social network look like an obvious element of that. Do associations really start to understand their importance?
I see a lot of associations struggling with the subject. All too often the subject is approached from a technology perspective: should we be on Facebook or LinkedIn? Should we invest in a bespoke online environment? Yet if associations stay close to their purpose, close to the core reason why their members want to unite, the solutions become rather simple. Communication through online networks is merely a means to an end, not a goal in itself.
Connecting members with content, with other members and with other stakeholders seems to be one of the core purposes of an association. Online social networks are a cheap and fast way to facilitate (parts of) this. Unfortunately I am not aware of a lot of associations that embrace them in this way. Instead, most efforts I see by associations are aimed at general PR, membership growth and event marketing.
Social networks have spontaneously generated groups of people who share contacts, advice, experience… don’t they become a competitor of associations?
Yes, very much! They are definitely a low-cost competitive alternative to associations who merely focus on 'networking'. In fact, I don’t see why anyone would pay a membership fee to be able to network with peers. In that case the association is simply not providing enough added value. Associations should have alternative purposes, such as education, research, political lobby, combined buying power, licensing or quality control.
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This session is for anyone who wants to learn tips to plan and implement successful marketing activities that achieve positive results.
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Speaker: Gerrit Heijkoop, Executive Partner & Strategy Advisor How Can I Be Social (HCIBS)
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Social networks have spontaneously generated groups of people who share contacts, advice, experience… don’t they become a competitor of associations?
Yes, very much! They are definitely a low-cost competitive alternative to associations who merely focus on 'networking'. In fact, I don’t see why anyone would pay a membership fee to be able to network with peers. In that case the association is simply not providing enough added value. Associations should have alternative purposes, such as education, research, political lobby, combined buying power, licensing or quality control.
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Pitching for Daily and Business Lifes
- 1. 如何將 PITCHING 融入⼯工作與⽣生活 Pitching for Daily and Business Lives 蔡明都 Mingles Tsoi 2019.5.10
- 3. PITCHING ?What is Communication with a strategic Goal & Methodology
- 6. Business Pitch Sales Fund Raising Tender Bidding Employment Interview Purpose of Pitching
- 8. Scenarios 1 2 3 4 5 6 7 8
- 10. Process of pitching in general ? 1. Headline 2. Conversation 2.1 One-Way 2.2 Bilateral 2.3 Multiple 3. Persuasion 4. Aha 5. Closing 5.1 Action 5.2 Follow-ups
- 11. A Broadway sales Real Life Example: 1
- 12. An outside toilet pitch to TW Publisher Real Life Example: 2
- 13. Ex-chairman of MTRC Real Life Example: 3
- 14. Pitch to potential employer Real Life Example: 4
- 15. Pitch to potential investor in a social gathering Real Life Example: 5
- 16. My elevator pitch to Patrick Nip about GBA Strategy Real Life Example: 6
- 17. Facebook Comment Real Life Example: 7