How cable operator Telenet transformed its Zita portal into a mobile website with Emakina / Mobile. Presentation by Thomas De Vos (Emakina/Mobile)

1. Case:
Telenet – Zita mobile portal
Thomas De Vos
New Media Expert
The Reference / Emakina

2. Telenet – Zita mobile portal
About Telenet
• Telenet is a major actor in media and telecommunication
services
• Provides cable television, high-speed Internet and fixed and
mobile phone services primarily to residential customers in
Flanders and Brussels
• As any telco company, Telenet is confronted with the
challenges of convergence and multi-channeling: how to reach
customers whenever, wherever they are?

3. Telenet – Zita mobile portal
Why a mobile website
• Zita is the portal site of Telenet
• Zita wants to let his customers consume media via all possible
channels. One of this is mobile internet.
• Moreover, customers want to access information anywhere,
anytime (a football fan can’t wait to get the latest result of his
favourite team)
• Telenet wants to move the Zita desktop surfing experience into
a cross-media dimension with a mobile website

4. Telenet – Zita mobile portal multichannel
Internet
Media zita iDTV
Mobile

5. Telenet – Zita mobile portal
Focus
• Main focus of attention: the perception of the user and which
services he would like to consult on the move.
• Offer the most accessible services
• Add real added value to his customers
• A mobile portal which can be customized by the end user
• For any mobile device with an in-build browser

6. Telenet – Zita mobile portal
Target audience
• Everybody
* Telenet clients with mobile subscription
* Telenet clients with no mobile subscription
* Non Telenet clients
• Other content providers
• Other companies to promote their mobile website on the portal

7. Telenet – Zita mobile portal
Zita mobile portal
• m.zita.be (launched Sept ‘08) optimizes
Zita.be for usage from a mobile device
• An extendable modular portal which can be
used as a mobile start page
• Offering useful Telenet and third party
services for the mobile user
• Key services: TV guide, news, sports,
weather maps... filling a consumer’s need

8. Telenet – Zita mobile portal
Exclusive preview
• GarageTV on iPhone!
• Same experience as YouTube app.
• Streaming video content
• Watch best of today, most recent,
top rated…
• Categories
• Search movies
• Created in COCOA
• Based on the API
• Still in beta

9. Thank you!
Any question?
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