1. Email automation involves sending the right email at the right time with dynamic and personalized content. 2. It helps companies stay in touch with prospects, reengage dormant leads, share helpful tips, and save time. 3. Identifying key business drivers, evaluating ROI vs effort, and starting simply with triggers are tips for prioritizing email automation programs. 4. Juvlon APIs integrate with CRMs and support event, click, and time-based email triggers.

1. Email Automation: Make Emails Intelligent

2. What is Email Automation?
Right email at the right time
Dynamic content
Personalization

3. Benefits of Email Automation
Keep in touch Re-engage dormant leads
Share hints and tips Save time

4. Email Automation Statistics
#1. A personalized subject line increases email engagement by 22%
#2. Lead nurturing and nurtured leads produce, on average, a 20% increase in
sales opportunities versus non-nurtured leads.
#3. Event-triggered marketing can potentially save 80% of your direct mail
budget.
#4. Research estimates there is a 15% savings on creative production with
marketing automation.
#5. By 2020, customers will manage 85% of their relationships without talking to
a human.
Sources: B2Bmarketing, The Annuitas Group, Gartner Research, Fathomdelivers, Econsultancy, Pardot

5. Email Automation Programs
• Trigger Emails
o Event-based triggers
o Click-based triggers
o Time-based triggers
• Follow-up Emails
o Welcome emails / On-boarding
o Cart abandonment
o First successful activity
o Expiry reminder
o Relevant information
o Miss you

6. Email Automation Examples
Event-based Email Triggers Integrated with
SMS Marketing

7. Email and SMS Integration

8. Email and SMS Integration…contd

9. Email and SMS Integration…contd

10. Email and SMS Integration…contd

11. Email and SMS Integration…contd

12. Email and SMS Integration…contd

13. Email Automation Examples
Click-based Triggers

14. Click-based Triggers

15. Click-based Triggers…contd.

16. Click-based Triggers…contd

17. Time-based Triggers

18. Welcome Email

19. Cart Abandonment

20. Dynamic Content

21. Relevant Content

22. Follow-up for Membership Expiry

23. Miss You

24. Tips To Prioritize Your
Automated Emails

25. As suggested by Loren McDonald, VP, Industry Relations
Tips To Prioritize Your Automated
Emails
Tip #1: Figure out your key business drivers

26. As suggested by Loren McDonald, VP, Industry Relations
Tips To Prioritize Your Automated
Emails
Tip #2: Evaluate ROI vs LOE

27. As suggested by Loren McDonald, VP, Industry Relations
Tips To Prioritize Your Automated
Emails
Tip #3: Crawl, Walk and Run

28. Juvlon and Email Automation
Juvlon APIs integrate with your CRM
• Click-based triggers
• Event-based triggers
• Time-based triggers

29. Summary
#1. Sending the right email at the right time with dynamic content and with
proper personalization is Email Automation
#2. Email Automation helps in keeping in touch with prospects, re-engaging
dormant leads, distributing helpful hints and tips, and reaching back out to
prospects lost to a competitor. And saves time.
#3. Identify your business drivers to get started with Email Automation,
evaluate ROI Vs. LOE to plan your Email Automation and start with simple
automation programs.
#4. Juvlon APIs integrate with your CRM
#5. Juvlon supports Click-based triggers, Event-based triggers and Time-
based triggers

30. Questions?
Smita More
smita.more@nichelive.com
marketing@juvlon.com
www.juvlon.com