SEO and Competitive Intelligence: How to Gain Competitive Advantage in Three Easy Steps
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In this presentation you will find three easy and actionable steps to take in order to outperform your competitors on search engines.
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SEO and Competitive Intelligence: How to Gain Competitive Advantage in Three Easy Steps
- 1. SEO Competitive Analysis: How to Gain Competitive Advantage in Three Easy Steps
- 2. Introduction
- 4. What can you do to beat your competitors and get the best position in the search results?
- 5. Step 1: Identify your search engine competitors
- 6. In order to identify your search engine competitors you may:
- 7. Manually type the keywords that you want to rank for or use KeywordSpy
- 10. Step 2: Dive deep into their websites
- 11. In this step you may examine:
- 12. Title and heading tags
- 13. Screaming Frog SEO Spider screenshot
- 14. Page speed
- 15. Google PageSpeed Insights screenshot
- 16. Current services
- 18. Step 3: Analyze their backlinks
- 19. By analyzing the backlinks of your competitors you are able to:
- 20. Discover link building opportunities and other benefits
- 21. Discover partners for guest blogging and other cross-marketing activities
- 22. Useful tools for finding backlinks: Ahrefs
- 24. Thank you!
- 25. Start a free trial of Rivalfox