Artificial Intelligence in Marketing with Jim SterneStukent Inc.
There's no escaping Artificial Intelligence. It's in the news, in the movies, and in the boardroom. It's time to learn how Artificial Intelligence can be put to use in the marketing department. As this new technology becomes more prevalent, you'll need to understand it, embrace it and make the most of it.
Small Business Revenue on the Rise According to New Constant Contact Survey 2014Constant Contact
“Doing more with less” has become a common refrain in America over the last few years and new survey data from Constant Contact®, Inc., released in conjunction with Small Business Week, indicates that small businesses are getting quite good at doing just that. Small businesses surveyed reported a strong 2013, with almost 40 percent saying their revenues increased 10 percent or more over 2012, despite the fact that 65 percent have had to make concessions to economic pressures, from reducing operating costs and marketing budgets, to changing their offerings, and more. The 2013 revenue upswing has small business owners feeling optimistic about what lies ahead, with an overwhelming majority (81 percent) expecting revenues to continue to rise in 2014.
Email Marketing: Tools and Strategies
Email, the channel we forget to invest in is one of the biggest revenue generators in the history of digital online marketing. Learn internet marketing best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques, tools and strategies.
* Greg Cangialosi, CEO, Blue Sky Factory
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014Aquent
Understanding technology and consumer behavior is important to the success of any content marketing strategy. The landscape is changing dramatically because of an increase in consumer mobility, localization, personalization, and wearable technology. These changes matter to the future of your business!
In these slides, Kyle Lacy will uncover five influential trends, and how to enhance your business in the next year.
Aquent/AMA Webcast: Marketing to Your Customer's BrainAquent
Our brains are hard-wired with preferences and behaviors that every marketer needs to understand. For years, Roger Dooley, Author and Founder of
Dooley Direct has been writing about how to use brain and behavior research to improve marketing, advertising, and sales process. In this webcast, Roger will talk about the latest neuromarketing research that will help you understand how to market directly to your customer's brain.
emfluence's Sara Theurer discusses current trends in email and automation and makes her predictions and talks about what's coming next. Sara's presentation was given at the 2016 emfluence Marketing Platform Conference in Kansas City on May 19, 2016. http://www.emarketingplatform.com/
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and BeyondAquent
Salaries are rising, but so are challenges for the majority of marketing professionals, according to a recent study conducted by Aquent and the American Marketing Association (AMA).
Artificial Intelligence in Marketing with Jim SterneStukent Inc.
There's no escaping Artificial Intelligence. It's in the news, in the movies, and in the boardroom. It's time to learn how Artificial Intelligence can be put to use in the marketing department. As this new technology becomes more prevalent, you'll need to understand it, embrace it and make the most of it.
Small Business Revenue on the Rise According to New Constant Contact Survey 2014Constant Contact
“Doing more with less” has become a common refrain in America over the last few years and new survey data from Constant Contact®, Inc., released in conjunction with Small Business Week, indicates that small businesses are getting quite good at doing just that. Small businesses surveyed reported a strong 2013, with almost 40 percent saying their revenues increased 10 percent or more over 2012, despite the fact that 65 percent have had to make concessions to economic pressures, from reducing operating costs and marketing budgets, to changing their offerings, and more. The 2013 revenue upswing has small business owners feeling optimistic about what lies ahead, with an overwhelming majority (81 percent) expecting revenues to continue to rise in 2014.
Email Marketing: Tools and Strategies
Email, the channel we forget to invest in is one of the biggest revenue generators in the history of digital online marketing. Learn internet marketing best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques, tools and strategies.
* Greg Cangialosi, CEO, Blue Sky Factory
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014Aquent
Understanding technology and consumer behavior is important to the success of any content marketing strategy. The landscape is changing dramatically because of an increase in consumer mobility, localization, personalization, and wearable technology. These changes matter to the future of your business!
In these slides, Kyle Lacy will uncover five influential trends, and how to enhance your business in the next year.
Aquent/AMA Webcast: Marketing to Your Customer's BrainAquent
Our brains are hard-wired with preferences and behaviors that every marketer needs to understand. For years, Roger Dooley, Author and Founder of
Dooley Direct has been writing about how to use brain and behavior research to improve marketing, advertising, and sales process. In this webcast, Roger will talk about the latest neuromarketing research that will help you understand how to market directly to your customer's brain.
emfluence's Sara Theurer discusses current trends in email and automation and makes her predictions and talks about what's coming next. Sara's presentation was given at the 2016 emfluence Marketing Platform Conference in Kansas City on May 19, 2016. http://www.emarketingplatform.com/
Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and BeyondAquent
Salaries are rising, but so are challenges for the majority of marketing professionals, according to a recent study conducted by Aquent and the American Marketing Association (AMA).
The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It's 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
PRSA Digital Impact - Does Your Brand Have ESP? Experience Styling ProfessionalsKatrina Klier
In a hyper-connected world, people experience your company in many ways, at many points in time. Traditional media, digital, and influencers all play a part. Meet the new Experience Styling Professionals – it’s not just about website design anymore.
The Future for Marketers - Strategy, Creativity and TechnologyPaddy Moogan
By Paddy Moogan at Marketing Festival 2014 in Brno. Paddy talks about the future for marketers which is in the middle of strategy, creativity and technology.
A Beginner’s Guide to Successful Email Mailing In 2021Tool For Bsiness
Email Marketing is a brilliant digital marketing strategy to connect with potential customers. This involves the use of emails for promoting the brand and sells products or services to targeted customers. Toolforbusiness.com
Sheffield DM #9: Proving the value of links - Thierry NgutegureGiorgio Cassella
Slides from Thierry Ngutegure, Data & Insights Manager at Rise at Seven, presented at his talk at Sheffield DM Vol#9 on Thursday 14th May 2020, titled "Proving the value of links - why you should give a f**k about brand!"
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
American Banking Association Marketing Conference - Modern ConsumersMathew Sweezey
The new consumer is not like the old. This means your bank has to be more than a bank. They must be contextual to the needs of the consumer, which are far past just financial. Here's what you need to know.
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Sheffield DM Vol#5: Digital PR: The Secret to Securing Top-Tier Links for Unk...Giorgio Cassella
Slides from Carrie Rose, Creative Director at Rise At Seven, presented at her talk at Sheffield DM Vol#5 on Thursday 19th September 2019, titled "Digital PR: The Secret To Securing Top-Tier Links For Unknown Brands"
The biggest social media have pivoting their role as marketing platform. So, what kind of content that we should create? This simple deck from RACK Content will give you a guide, especially for Indonesian Audience.
10 Things Travel Brands Should Know About Their Email SubscribersLitmus
Are you working in the travel industry and wondering what you can do to improve your email campaigns’ performance? To better understand travelers’ email expectations, we asked over 600 Americans who booked travel in the past year about what they really look for when signing up for your travel emails.
Our research provides insights into what subscribers want from travel emails and highlights:
- What motivates subscribers to sign up for travel emails
- Why travel brands must focus their efforts on mobile email
- How travel reasons impact decision-making processes (and what that means for crafting the perfect email)
- Why timing and sending frequency matters to travel subscribers
- And more
Here are the top 10 things travel brands must know about their subscribers, along with hands-on advice on how to translate customer expectations into email strategy.
This study draws from the Montclare SaaS 250 to find the top 20 SaaS companies and their Twitter support feeds. The aim is to find out the uses and effectiveness of Twitter as a support channel for enterprise SaaS.
CRM & Customer Insight stats from August - from the rais teamWill Young
rais is SaaS for retailers who want to grow their customer database and leverage the power of their data. We produce monthly stats graphics and detail the 'So what?'; turning something 'interesting' into something 'actionable'. Here is our graphic for August 2015
Do you know how many subscribers are reading your emails on mobile devices? Do you even know what your emails look like on a mobile device?
This presentation tells you all you need to know to ensure your emails are designed and optimized for mobile devices, including: how to determine whether your subscribers are using mobile, key design elements for mobile devices, strategy tips and tricks to get recipients to act on your mobile emails, and the nuances of email on different mobile devices.
The Future of Marketing is here once again with new insights into the future of PR, Demand Generation, Growth Hacking, and Media. It's 101 slides designed to jump-start your new year with fresh ideas, and the answers to why marketing must change in 2018.
PRSA Digital Impact - Does Your Brand Have ESP? Experience Styling ProfessionalsKatrina Klier
In a hyper-connected world, people experience your company in many ways, at many points in time. Traditional media, digital, and influencers all play a part. Meet the new Experience Styling Professionals – it’s not just about website design anymore.
The Future for Marketers - Strategy, Creativity and TechnologyPaddy Moogan
By Paddy Moogan at Marketing Festival 2014 in Brno. Paddy talks about the future for marketers which is in the middle of strategy, creativity and technology.
A Beginner’s Guide to Successful Email Mailing In 2021Tool For Bsiness
Email Marketing is a brilliant digital marketing strategy to connect with potential customers. This involves the use of emails for promoting the brand and sells products or services to targeted customers. Toolforbusiness.com
Sheffield DM #9: Proving the value of links - Thierry NgutegureGiorgio Cassella
Slides from Thierry Ngutegure, Data & Insights Manager at Rise at Seven, presented at his talk at Sheffield DM Vol#9 on Thursday 14th May 2020, titled "Proving the value of links - why you should give a f**k about brand!"
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
American Banking Association Marketing Conference - Modern ConsumersMathew Sweezey
The new consumer is not like the old. This means your bank has to be more than a bank. They must be contextual to the needs of the consumer, which are far past just financial. Here's what you need to know.
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
Sheffield DM Vol#5: Digital PR: The Secret to Securing Top-Tier Links for Unk...Giorgio Cassella
Slides from Carrie Rose, Creative Director at Rise At Seven, presented at her talk at Sheffield DM Vol#5 on Thursday 19th September 2019, titled "Digital PR: The Secret To Securing Top-Tier Links For Unknown Brands"
The biggest social media have pivoting their role as marketing platform. So, what kind of content that we should create? This simple deck from RACK Content will give you a guide, especially for Indonesian Audience.
10 Things Travel Brands Should Know About Their Email SubscribersLitmus
Are you working in the travel industry and wondering what you can do to improve your email campaigns’ performance? To better understand travelers’ email expectations, we asked over 600 Americans who booked travel in the past year about what they really look for when signing up for your travel emails.
Our research provides insights into what subscribers want from travel emails and highlights:
- What motivates subscribers to sign up for travel emails
- Why travel brands must focus their efforts on mobile email
- How travel reasons impact decision-making processes (and what that means for crafting the perfect email)
- Why timing and sending frequency matters to travel subscribers
- And more
Here are the top 10 things travel brands must know about their subscribers, along with hands-on advice on how to translate customer expectations into email strategy.
This study draws from the Montclare SaaS 250 to find the top 20 SaaS companies and their Twitter support feeds. The aim is to find out the uses and effectiveness of Twitter as a support channel for enterprise SaaS.
CRM & Customer Insight stats from August - from the rais teamWill Young
rais is SaaS for retailers who want to grow their customer database and leverage the power of their data. We produce monthly stats graphics and detail the 'So what?'; turning something 'interesting' into something 'actionable'. Here is our graphic for August 2015
Do you know how many subscribers are reading your emails on mobile devices? Do you even know what your emails look like on a mobile device?
This presentation tells you all you need to know to ensure your emails are designed and optimized for mobile devices, including: how to determine whether your subscribers are using mobile, key design elements for mobile devices, strategy tips and tricks to get recipients to act on your mobile emails, and the nuances of email on different mobile devices.
eMarketer Webinar: Reaching and Engaging Always-On Business BuyerseMarketer
Enterprise trends like “bring your own device” (BYOD) and the consumerization of business technology are pushing business buyers to use their smartphones and tablets at all phases of the purchase path—from discovery to decision-making and beyond. Topics in this webinar include: How are business buyers using their smartphones and tablets along the purchase path? How are B2B marketers factoring mobile into their budgets, strategies and tactics? In what ways are B2B marketers integrating mobile at each phase of the buyer journey?
Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media time spent, and smartphone apps alone now capturing roughly half of digital media time.
Why have apps become such a powerful force in our daily media lives? The power of habit. The comScore 2016 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
India Smartphone Market: Witnessing Exponential GrowthZinnov
Growing competition resulting in price reductions; the ease of access of content and language localization; government Incentives through “Make in India” and prevalence of internet-enabled services on smartphones are enabling exponential growth in the smartphone segment
ExactTarget recently released their 50 email marketing statistics for 2014, and there were a few stats that really caught our eye. Check them out in this short presentation — and keep them in mind as you plan your email strategy for 2014!
The most effective subject lines are straightforward and predispose openers to engage with the content of an email. However, creativity has its place. Creativity in less than half the length of a tweet can give your emails the edge—especially when your subject line is backed up with great email content.
29 Mobile Marketing Statistics You Should KnowBranch
In order to craft an effective mobile marketing strategy, it is important to continually keep up with the ever-evolving data behind the way that consumers interact with digital media and advertising. Just a few weeks ago, venture capital firm Kleiner Perkins Caulfield Byers published their 2016 version of the Mary Meeker Internet Trends Report. The numbers contained in the report are indisputable: mobile devices are taking over the average consumer’s time spent on digital media.
Sources: https://blog.branch.io/29-mobile-marketing-statistics-you-should-know
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
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social media checklist
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One of the most important elements of email marketing is writing subject lines that get people to open your emails.
How many times have you received a marketing email from someone and never opened it? Chances are more than once, and more than likely, it’s because the subject line didn’t grab you.
So, as you think about email marketing, how can you write effective email subject lines that get your subscribers to open your email?
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.
Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads!
View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/
The 2017 Accenture Technology Vision report showcases the top five disruptive IT trends and innovations shaping the business landscape in 2017 and beyond. Take action today and shape technology to fit your needs.
Learn more at www.accenture.com/technologyvision
Email List & Marketing Data for SMBs per Allegra ResearchGabe Gerhart
Do you ever wish you had data to make informed decisions related to email marketing for your SMB? Here is some research compiled by Allegra in understanding effective list growth tactics for email & data to help your decision making process.
Email marketing is not ‘dead’ and in fact is a strong component of great content marketing. Understanding the email ecosystem and usage trends is critical to continued optimization of the channel.
An outline of the impact of data on driving the effectiveness of marketing activity across the eco-system as outlined by a survey of more than 130 marketing executives. Brought to you by BlueKai.
[Webinar Slides] BIG Ideas to Improve Your Email and Digital Marketing by Jea...Pinpointe On-Demand
Want BIG ideas on how to rock your email campaigns and improve your email marketing tactics ?
Jeanne Jennings shares the ideas that earned her the title "Top Email Marketing + Design Thought Leader on Twitter" by Litmus.
Make REAL improvements to the performance of your email campaigns and take full advantage of how effective email marketing can be.
Get practical advice you can start leveraging right away to improve your email marketing, along with an increased enthusiasm for email marketing and enough ideas to become an email marketing rock star in your organization.
A Glimpse of the Ideas Covered:
- 4 ways you should be gathering data
- Multitude of ways to boost response
- #1 feature that will improve productivity & bottom line results
- Biggest reason that technology doesn't deliver as anticipated – and how to address it
- 16 types of marketing tests you should be doing
- A simple way to ‘bake’ testing into your regular marketing program
- Plus more +++
About Jeanne Jennings
Jeanne Jennings is a recognized expert in the email marketing world. Along with being a sought-after speaker and author, recent industry accolades include being named one of:
- the World’s Top 50 Email Marketing Influencers (Cision, July 2014).
- the Top Email Marketing + Design Thought Leaders on Twitter (Litmus, January 2015)
She is also Managing Director, Digital Marketing for Digital Prism Advisors (www.dprism.com), an advisory firm that helps medium- to enterprise-sized organizations transform their business strategy, data practices and technology to be successful in the digital age.
Jeanne has over 20 years of experience in the email and online marketing and product development world; she began her career with CompuServe’s Business Services Group in the late 1980s. For more details, visit her LinkedIn profile or her Blog (www.JeanneJennings.com).
Unlocking the Value of Usage Data March 20, 2014
Dan McGaw, Director of Marketing KISSmetrics @danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight @pramani #customersuccess #KISSwebinar
1 The Case for User Analytics, 2 Making User Analytics Actionable, 3 Realizing ROI
We Have Entered The Age Of The Customer
Customer data is everywhere
Welcome to our world of Customer Analytics.
How it works (it’s simple and powerful)
Your customer is at the heart of KISSmetrics
How effective is my signup process?
“You can’t maximize your revenue and profit unless you are tracking the lifetime value of each of your customers. And that’s what KISSmetrics does better than anyone else.” !! — Thomas (Zappos).
Which of my marketing channels has the highest ROI?
What do my customers do before they sign up?
Are customers coming back on a regular basis?
Making User Analytics Actionable
We all know a data driven world is inevitability
We track everything from our health to our homes to our children
We have more data about our customers than ever before
So what’s stopping us?
38% of companies are not able to communicate and interpret customer analytics results.
54% can’t integrate and manage all their data sources.
The four pillar approach is your roadmap to ROI
People Objective Strategy Technology
So what can you do?
Data Science Alert Rules and Playbooks Confirm Intuition
Blend with other data sources to discover insights
Score customer health using usage data
Have one view of all your customers
Fire off tasks or outreach based on usage
Take action on early warnings and manage each event
Consistently collaborate to keep customer relationships healthy
Who’s getting ROI from usage data?
Reduce Churn
THANK YOU
Dan McGaw, Director of Marketing KISSmetrics @danielmcgaw
Puja Ramani, Director of Product Management & Analytics Gainsight @pramani
How Retailers Can Keep Email Marketing Messages at the Top of the Inbox, Jean...JeanneJennings.com, Inc.
Triggered email messages, personalization, testing, attribution models -- in this deck you'll learn how to leverage these and other underutilized tactics to boost retail revenue.
Jeanne is a recognized expert in email marketing strategy. She has over 25 years of experience helping clients make their digital marketing efforts more effective and more profitable.
Making Marketing Relevant to the Business 2013 MPM Study Results WebinarVisionEdge Marketing
Join Laura Patterson of VEM, Julie Schwartz of ITSMA, and Laura Ramos of Forrester for the unveiling of the 2013 Marketing Performance Management Survey Results.
Created in July 2013 as a way to educate the market about the importance of email marketing during the announcement of the Salesforce acquisition of ExactTarget, this presentation has nearly 400,000 views on the Salesforce Slideshare account. It's a true example of content marketing and newsjacking.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How
33 Mind Shattering Email Marketing Statistics You Need To Know In 2014
1. 33 Mind Shattering Email
Marketing Statistics You
NEED To Know In 2014
Tuesday, January 14, 14
2. #1 Email marketing has an ROI of 4,300%.
Tweet this statistic.
Source: Hubspot 2013
Tuesday, January 14, 14
3. Return on Investment
#2 Companies view email marketing
as a better return on investment than
PPC, content marketing, social media,
offline direct marketing, affiliate
marketing, online display advertising,
and mobile marketing.
Tweet this statistic.
Source: Adestra 2013
Tuesday, January 14, 14
4. Return on Investment
#3 66% of in-house marketers rate
email as having “excellent” or
“good” ROI.
Tweet this statistic.
Source: Adestra 2013
Tuesday, January 14, 14
5. General Email Marketing
#4 Nearly two thirds of marketers
rate their company email as poor or
average and less than 4% rate it as
“excellent.”
Tweet this statistic.
Source: Adestra 2013
Tuesday, January 14, 14
6. General Email Marketing
#5 91% of consumers check their
email at least once a day.
Tweet this statistic.
Source: Exact Target 2013
Tuesday, January 14, 14
7. General Email Marketing
#6 56% of businesses plan to increase
their use of email marketing in 2014.
Tweet this statistic.
Source: The Small &
Midsize Business Email
Marketing Survey 2013
Tuesday, January 14, 14
8. General Email Marketing
#7 42% of marketers use email service
providers for services beyond email
broadcasting. This is up 12% from 2010.
Tweet this statistic.
Source: Adestra 2013
Tuesday, January 14, 14
9. General Email Marketing
#8 Companies that use an email
service provider are more likely to be
satisfied with their email marketing
than companies who do not.
Tweet this statistic.
Source: Adestra 2013
Tuesday, January 14, 14
10. General Email Marketing
#9 Less than half (41%) of companies
are using more than half of their email
system functionality, which has not
improved since last year.
Tweet this statistic.
Source: Adestra 2013
Tuesday, January 14, 14
11. General Email Marketing
#10 Broadcast email, measurement &
analytics, personalization, automated
campaigns, and segmentation are the
most popular services provided by
email service providers that marketers
tap into.
Tweet this statistic.
Source: Adestra 2013
Tuesday, January 14, 14
12. General Email Marketing
#11 Businesses are looking for deeper
integration of email with other business
functions. The most common barrier to
integrating email with overall business
strategies is disconnected systems and
technologies.
Tweet this statistic.
Source: Adestra 2013
Tuesday, January 14, 14
13. General Email Marketing
#12 Only 8% of companies and
agencies have an email marketing
team. Email marketing efforts usually
fall on one person as a part of her
wider range of marketing
responsibilities.
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Source: Adestra 2013
Tuesday, January 14, 14
14. Mobile
#13 Email is the most popular
activity on smartphones among
users ages 18-44.
Tweet this statistic.
Source:
Marketing Profs
2013
Tuesday, January 14, 14
15. Mobile
#14 Over half of smartphone users
grab their smartphone immediately
after waking up.
Tweet this statistic.
Source:
Marketing Profs
2013
Tuesday, January 14, 14
16. Mobile
#15 64% of decision-makers
read email via mobile devices.
Tweet this statistic.
Source: Marketo 2013
Tuesday, January 14, 14
17. Mobile
#16 The #1 email client for Gmail
users is the iPhone’s built-in mail
program, with 34% of Gmail opens.
Tweet this statistic.
Source: Litmus 2013
Tuesday, January 14, 14
18. Mobile
#17 32% of marketers do not have a
strategy in place to optimize emails
for mobile devices.
Tweet this statistic.
Source: Adestra 2013
Tuesday, January 14, 14
19. Sales
#18 66% of online consumers, ages
15+ made a purchase as a result
of email marketing messages.
Tweet this statistic.
Source: Direct
Marketing
Association 2013
Tuesday, January 14, 14
20. Sales
#19 Over 70% of mobile purchasing
decisions are influenced by
promotional emails.
Tweet this statistic.
Source: Yesmail
Interactive 2013
Tuesday, January 14, 14
21. Sales
#20 Over half of businesses achieve
over 10% of total sales through email
marketing.
Tweet this statistic.
Source:
Econsultancy 2013
Tuesday, January 14, 14
22. Subject Line
#21 33% of email recipients open
email based on subject line alone.
Tweet this statistic.
Source:
Salesforce 2013
Tuesday, January 14, 14
23. Subject Line
#22 Crazy subject lines like “free
booze” have a negative long-term
effect on subscriber relationships,
unless you actually offer free booze
in that email.
Tweet this statistic.
Source: Adestra 2013
Tuesday, January 14, 14
24. Subject Line
#23 Using “Alert” or “News” or
“Bulletin” in subject lines increases
open and click-through rates.
Tweet this statistic.
Source: Adestra 2013
Tuesday, January 14, 14
25. Subject Line
#24 Using “Daily” or “Weekly” in
subject lines increases open
and click-through rates whereas
“Monthly” hurts opens & CTRs.
Tweet this statistic.
Source: Adestra 2013
Tuesday, January 14, 14
26. Subject Line
#25 Using “Sale” or “New” or “Video”
in subject lines increases open and
click-through rates.
Tweet this statistic.
Source: Adestra 2013
Tuesday, January 14, 14
27. List & Deliverability
#26 Almost half of subscribers
are inactive on an email list.
Tweet this statistic.
Source:
Salesforce 2013
Tuesday, January 14, 14
28. List & Deliverability
#27 Over 20% of marketing emails
never make it to a subscriber’s inbox.
Tweet this statistic.
Source:
Econsultancy 2013
Tuesday, January 14, 14
29. List & Deliverability
#28 Email open rates are noticeably
lower on weekends than on weekdays.
Tweet this statistic.
Source:
Econsultancy 2013
Tuesday, January 14, 14
30. List & Deliverability
#29 Sending four emails in a month
instead of one significantly increases
the number of consumers opening
more than one email.
Tweet this statistic.
Source:
Alchemy
Worx 2013
Tuesday, January 14, 14
31. List & Deliverability
#30 Removing subscribers who have
not engaged in over a year instantly
increases your deliverability rate by 3
to 5%.
Tweet this statistic.
Source: Hubspot 2013
Tuesday, January 14, 14
32. List & Deliverability
#31 Less than 1 in 2000 subscribers
mark an email as SPAM.
Tweet this statistic.
Source:
Alchemy
Worx 2013
Tuesday, January 14, 14
33. Testing & Optimization
#32 Design & content is the most timeconsuming email activity for marketers
and it is taking away from spending
time on testing & optimization.
Tweet this statistic.
Source: Adestra 2013
Tuesday, January 14, 14
34. Testing & Optimization
#33 17% of marketers are not tracking
email marketing metrics for their
organizations.
Tweet this statistic.
Source:
MECLABS 2013
Tuesday, January 14, 14
36. DESIGN & DELIVER WITH SPEED.
"I used to take about 30 to 45 minutes to prep and
send one email and with ExpressPigeon I would say
it's maybe 10 minutes or less."
- Seth Kravitz, Founder @ Technori
LEARN MORE HERE.
Tuesday, January 14, 14
37. Sources:
1.
Hubspot. (2013, December 5). 18 Email Marketing Stats That'll Make You Better at Your Job. Retrieved from http://blog.hubspot.com/marketing/emailmarketing-stats-list
2.
Econsultancy. (2013, April). Email Marketing Industry Census 2013. Retrieved from http://hosted.adestra.com/adestra/census/Email-Census-2013.pdf
3.
ExactTarget. (2013, August 14). 50 Email Marketing Tips and Stats for 2014. Retrieved from http://www.exacttarget.com/blog/50-email-marketing-tips-andstats-for-2014/
4.
iContact. (2013). The Small and Midsize Business Email Marketing Survey 2013. Retrieved from http://www.icontact.com/static/pdf/2013-email-marketingsurvey.pdf
5.
MarketingProfs. (2013, April 3). 7 in 10 Smartphone Owners Access Facebook via Their Device. Retrieved via http://www.marketingprofs.com/charts/
2013/10459/7-in10-smartphone-owners-access-facebook-via-device
6.
Salesforce. (2013, July 12). 25 Mind Blowing Email Marketing Stats. Retrieved via blogs.salesforce.com/company/2013/07/email-marketing-stats.html
7.
Marketo. (2013). Mobile Email Marketing Tips. Retrieved via http://pages2.marketo.com/mobile-email-marketing.html
8.
Litmus. (2013, August 8). Gmail Opens Drop 18%: Are Tabs to Blame? Retrieved via https://litmus.com/blog/gmail-opens-drop-18-are-tabs-to-blame
9.
Direct Marketing Association. (2013, August 3). Saturday Stat Series: The Influence of Email Marketing Messages. Retrieved via thedma.org/2013/08/03/
saturday-stat-series/
10. Econsultancy. (13 May 2013). More than half of businesses achieve 10% of sales through email marketing. Retrieved via econsultancy.com/blog/62716more-than-half-of-businesses-achieve-10-of-sales-through-email-marketing
11. Yesmail Interactive. (2013). Yesmail's Email Marketing Compass: Consumer Purchase Behavior. Retrieved via www.yesmail.com/resources/whitepaper/
yesmail-email-compass-purchase-behavior
12. Adestra. (2013). 2013 Subject Line Analysis Report. Retrieved via www.adestra.com/resources/downloadable-reports/2013-subject-line-analysis-report/
13. Econsultancy. (2013, July 31). 22% of marketing emails fail to reach the subscriber's inbox: report. Retrieved via econsultancy.com/blog/63148-22-ofmarketing-emails-fail-to-reach-the-subscriber-s-inbox-report
14. Econsultancy. (2013, May 9). Six case studies and infographics on the optimal time to send emails. Retrieved via econsultancy.com/blog/62688-six-casestudies-and-infographics-on-the-optimal-time-to-send-emails
15. Alchemy Worx. (2013, October 24). Debunking the 7 myths of email marketing – infographic. Retrieved via www.alchemyworx.com/emailworx/2013/
strategy/subject-lines/debunking-the-7-myths-of-email-marketing-–-infographic/
16. MECLABS. (2013, February). Marketingsherpa Benchmark Report: 2013 Email Marketing. Retrieved via www.meclabs.com/training/misc/EXCERPT-2013-EmailMarketing-Benchmark-Report.pdf
Tuesday, January 14, 14