Email Marketing, a copy of the presentation delivered by Matt Horsup, Itineris from the CIM Peterborough, Digital Marketing Boot Camp held on 25th May 2011 at Perkins Innovation Centre
The document analyzes customer purchase behavior data from a retail store to identify valuable customer groups. It performs RFM (recency, frequency, monetary) analysis and demographic profiling. Key findings show Group 1 contributes the most purchases and Groups 6-8 increase purchases significantly during promotions. The conclusion recommends focusing marketing on female customers, apparel products, and promoting home/outdoor items.
How Real is Nerium's Social Media Performance?Unmetric
Nerium is an anti-aging skin care company that has taken to social media like a duck to water. Unmetric takes a look in to the social media strategy of this popular brand
The document discusses the results of a study on the impact of climate change on global wheat production. Researchers found that rising temperatures will significantly reduce wheat yields across different regions of the world by the end of the century. Under a high emissions scenario, the study projects a global average decrease in wheat production of around 7.4% with reductions as high as 25% in Central Asia and West Africa.
The document analyzes customer purchase behavior data from a retail store to identify valuable customer groups. It performs RFM (recency, frequency, monetary) analysis and demographic profiling. Key findings show Group 1 contributes the most purchases and Groups 6-8 increase purchases significantly during promotions. The conclusion recommends focusing marketing on female customers, apparel products, and promoting home/outdoor items.
How Real is Nerium's Social Media Performance?Unmetric
Nerium is an anti-aging skin care company that has taken to social media like a duck to water. Unmetric takes a look in to the social media strategy of this popular brand
The document discusses the results of a study on the impact of climate change on global wheat production. Researchers found that rising temperatures will significantly reduce wheat yields across different regions of the world by the end of the century. Under a high emissions scenario, the study projects a global average decrease in wheat production of around 7.4% with reductions as high as 25% in Central Asia and West Africa.
This document discusses a model of online consumer behavior and various aspects of digital marketing. It covers factors that influence online consumer decision making like consumer skills, product characteristics, and website usability. It also discusses analyzing clickstream data to understand customer behavior. Additional topics covered include what products consumers purchase online, how they find vendors, the importance of trust and utility, branding, and using customer relationship management systems and social media for marketing. The document contains diagrams and is a presentation from Pearson Education on digital marketing concepts.
The document discusses several famous Australian national heritage sites, including the Great Barrier Reef, Simpson Desert, Sydney Opera House, and Sydney Harbour Bridge. The Great Barrier Reef is located off the coast of Queensland and contains over 1,500 fish species and beautiful coral. The Simpson Desert, also in Queensland, covers over 100,000 square kilometers and was first explored in 1845. The Sydney Opera House and Sydney Harbour Bridge are iconic sites in Sydney, with the Opera House featuring distinctive triangular brick shells that can hold over 2,000 people.
This document discusses enterprise mobility and the challenges it presents for businesses. It notes that 60% of employees believe IT is ineffective at increasing productivity. There are also security risks, with the average cost of a data breach being $5.5 million. The document examines different approaches to mobility like BYOD and CYOD and explores how to secure corporate data on mobile devices. It emphasizes that Windows devices offer security, manageability and are optimized for business scenarios. The document argues these devices can help businesses modernize applications and navigate the complexity of enterprise mobility.
This document provides an introduction to Moodle, an open-source learning platform for blended learning. It outlines the homepage and navigation of Moodle, including accessing general course information like modules, assignments, and timetables. It also describes how Moodle supports communication between teachers and students, as well as collaboration, knowledge sharing, and evaluation through its various activities.
The document analyzes the culture of Uptown and Andersonville neighborhoods in Chicago through information on demographics, local theaters, nightlife, community organizations, schools, religious associations, and thanks/credits. It provides statistics on household populations and includes lists and descriptions of cultural institutions, local businesses, and religious organizations that are important parts of the fabric of these communities.
Currently, in Ideation phase, Plant a Child wishes to connect alumni of BHU to children who aspire to study in and around Varanasi. This project will help connect those in need of education, to those who wish to help.
The Problem: If 100 children enrol for primary schooling, only 71 make it to secondary school, and 43 to higher secondary school. Finally, only 21 are able to complete studies till intermediate level.
Vision: A world where every child who wants to study has means to afford a quality education.
Mission: To enable sponsorship of 5000 willing students by 2022.
Product: A web/app platform that allows sponsors to connect with, track the progress of , and be informed about education requirements of sponsored students.
Service: To find children willing to study, and connect them with willing sponsors.
Yoga has its roots in ancient Indian culture and philosophy as a combination of physical and spiritual exercises dating back over 5,000 years. The goal of yoga in Hinduism is moksha or liberation from suffering through achieving oneness with the absolute reality of the universe using meditation and yoga practices. Buddhism also connects key beliefs like meditation, healing from the mind, keeping the body healthy, and balance with the spiritual discipline of yoga. Modern yoga is taught through oral traditions from teachers and focuses on relaxation, exercise, breathing, diet, and meditation to improve oneself spiritually regardless of religion.
This document provides an overview of a lesson on slavery in early U.S. history. It includes discussion questions about why slavery existed and how the conditions of Africans in America changed over time. Students are asked to read slave narratives and respond in their journals about how the experience of slavery may have affected former slaves after emancipation. The document also contains images and statistics related to the introduction and practice of slavery in early American colonies.
In this edition we want to talk about a new reality, one that dares to think about a present with less friction, or even with no friction at all in our digital experiences, in which all of us can interact with smart applications, seamless ecosystems, and products that are aware of our context.
Presentation is all about mastering email marketing for events, covering the core essentials and touching on social media and email automation. Prepared and delivered for the Active Network, October 2012.
The document discusses various issues related to digital advertising metrics, including non-human traffic, click fraud, and viewability. It notes that while the majority of campaigns have low levels of non-human traffic, a meaningful portion have moderate to high levels that can significantly impact metrics and budgets. The document also discusses how the rise of programmatic media buying and reduced oversight has contributed to increased fraud. Marketers are encouraged to look beyond top-line metrics and closely evaluate where their budgets are actually going.
This document describes Neerbhumi, an Indian agri-tech startup that aims to help farmers identify crop diseases and find cures. It does this through a mobile app backed by artificial intelligence and machine learning. The app allows farmers to identify diseases with a single click photo and then provides recommendations on effective agricultural inputs to treat the issue. Neerbhumi seeks to address common problems faced by farmers like a lack of information, one-size-fits-all solutions, and manual decision making. It expects to benefit farmers through more convenient and data-driven choices that save time and yield opportunities. The startup has raised funds and provided financial projections showing high revenue growth and returns over the next decade as internet access expands to
This document discusses a model of online consumer behavior and various aspects of digital marketing. It covers factors that influence online consumer decision making like consumer skills, product characteristics, and website usability. It also discusses analyzing clickstream data to understand customer behavior. Additional topics covered include what products consumers purchase online, how they find vendors, the importance of trust and utility, branding, and using customer relationship management systems and social media for marketing. The document contains diagrams and is a presentation from Pearson Education on digital marketing concepts.
The document discusses several famous Australian national heritage sites, including the Great Barrier Reef, Simpson Desert, Sydney Opera House, and Sydney Harbour Bridge. The Great Barrier Reef is located off the coast of Queensland and contains over 1,500 fish species and beautiful coral. The Simpson Desert, also in Queensland, covers over 100,000 square kilometers and was first explored in 1845. The Sydney Opera House and Sydney Harbour Bridge are iconic sites in Sydney, with the Opera House featuring distinctive triangular brick shells that can hold over 2,000 people.
This document discusses enterprise mobility and the challenges it presents for businesses. It notes that 60% of employees believe IT is ineffective at increasing productivity. There are also security risks, with the average cost of a data breach being $5.5 million. The document examines different approaches to mobility like BYOD and CYOD and explores how to secure corporate data on mobile devices. It emphasizes that Windows devices offer security, manageability and are optimized for business scenarios. The document argues these devices can help businesses modernize applications and navigate the complexity of enterprise mobility.
This document provides an introduction to Moodle, an open-source learning platform for blended learning. It outlines the homepage and navigation of Moodle, including accessing general course information like modules, assignments, and timetables. It also describes how Moodle supports communication between teachers and students, as well as collaboration, knowledge sharing, and evaluation through its various activities.
The document analyzes the culture of Uptown and Andersonville neighborhoods in Chicago through information on demographics, local theaters, nightlife, community organizations, schools, religious associations, and thanks/credits. It provides statistics on household populations and includes lists and descriptions of cultural institutions, local businesses, and religious organizations that are important parts of the fabric of these communities.
Currently, in Ideation phase, Plant a Child wishes to connect alumni of BHU to children who aspire to study in and around Varanasi. This project will help connect those in need of education, to those who wish to help.
The Problem: If 100 children enrol for primary schooling, only 71 make it to secondary school, and 43 to higher secondary school. Finally, only 21 are able to complete studies till intermediate level.
Vision: A world where every child who wants to study has means to afford a quality education.
Mission: To enable sponsorship of 5000 willing students by 2022.
Product: A web/app platform that allows sponsors to connect with, track the progress of , and be informed about education requirements of sponsored students.
Service: To find children willing to study, and connect them with willing sponsors.
Yoga has its roots in ancient Indian culture and philosophy as a combination of physical and spiritual exercises dating back over 5,000 years. The goal of yoga in Hinduism is moksha or liberation from suffering through achieving oneness with the absolute reality of the universe using meditation and yoga practices. Buddhism also connects key beliefs like meditation, healing from the mind, keeping the body healthy, and balance with the spiritual discipline of yoga. Modern yoga is taught through oral traditions from teachers and focuses on relaxation, exercise, breathing, diet, and meditation to improve oneself spiritually regardless of religion.
This document provides an overview of a lesson on slavery in early U.S. history. It includes discussion questions about why slavery existed and how the conditions of Africans in America changed over time. Students are asked to read slave narratives and respond in their journals about how the experience of slavery may have affected former slaves after emancipation. The document also contains images and statistics related to the introduction and practice of slavery in early American colonies.
In this edition we want to talk about a new reality, one that dares to think about a present with less friction, or even with no friction at all in our digital experiences, in which all of us can interact with smart applications, seamless ecosystems, and products that are aware of our context.
Presentation is all about mastering email marketing for events, covering the core essentials and touching on social media and email automation. Prepared and delivered for the Active Network, October 2012.
The document discusses various issues related to digital advertising metrics, including non-human traffic, click fraud, and viewability. It notes that while the majority of campaigns have low levels of non-human traffic, a meaningful portion have moderate to high levels that can significantly impact metrics and budgets. The document also discusses how the rise of programmatic media buying and reduced oversight has contributed to increased fraud. Marketers are encouraged to look beyond top-line metrics and closely evaluate where their budgets are actually going.
This document describes Neerbhumi, an Indian agri-tech startup that aims to help farmers identify crop diseases and find cures. It does this through a mobile app backed by artificial intelligence and machine learning. The app allows farmers to identify diseases with a single click photo and then provides recommendations on effective agricultural inputs to treat the issue. Neerbhumi seeks to address common problems faced by farmers like a lack of information, one-size-fits-all solutions, and manual decision making. It expects to benefit farmers through more convenient and data-driven choices that save time and yield opportunities. The startup has raised funds and provided financial projections showing high revenue growth and returns over the next decade as internet access expands to
The document contains information from an anti-fraud report for 2020 including:
1) Statistics on fraud cases and anti-fraud controls in various regions globally and in Asia-Pacific, including the most common fraud schemes and industries affected.
2) Details of 198 fraud cases reported in Asia-Pacific countries in 2020, with the most common schemes being check and payment tampering and the most affected industries being banking and manufacturing.
3) Statistics on 36 fraud cases reported in Indonesia in 2020, with the most common sector being village budgets and the region with the most cases being Central Java.
The document discusses how Simply Business uses data and measurement to improve their B2B marketing. It describes how they segment their 170,000 customers into 20 groups to target key segments. Measurement of online advertising is discussed, noting issues with optimizing for low cost per quote over revenue. Social media is used to build audience and engage customers, with metrics like reach and shares. User testing helps prioritize actions to solve customer problems. The key points are that data provides insights about customers, measurement allows for competitive advantages, social media requires defined goals and rigorous metrics, and testing new ideas is important for actionable measurements.
The document discusses strategies for data-driven marketing and customer prospecting. It covers topics like data acquisition, management and enhancement, campaign execution and evaluation, list selection, targeting, creative testing, and analyzing results. The overall message is on using customer data and analytics to optimize marketing campaigns and improve response rates, returns, and customer lifetime value.
This document summarizes trends in Mongolia's business environment from 2012 to 2016 based on survey data. It finds that satisfaction with the general business environment declined over this period, with a majority becoming dissatisfied. Perceptions of investment conditions also deteriorated significantly, with a growing view that conditions had worsened. Corruption, especially within the tax office and customs, was identified as a major obstacle. While most companies had anti-corruption policies, corruption was still seen as pervasive within both the public and private sectors. Knowing laws/rules and using honest business practices were seen as the best ways to reduce corruption.
Total advertising expenditure (ADEX) in Vietnam registered a slight growth of 13% in the first half of 2016. Four fast-moving consumer goods (FMCG) sectors saw positive growth and accounted for 76% of total industry spending. The number of advertisers decreased from 2014 to 2015 and the first half of 2016 saw the highest number of lapsed advertisers withdrawing from the industry. The top three sectors by spending were food, hygiene and beauty, and drinks.
Emailvision is an international leader in email, mobile, and social marketing. They have over 3,200 clients and send 500,000 global campaigns per month. Their Campaign Commander platform allows clients to power smarter marketing across email, mobile, and social channels through features like customer intelligence, segmentation, and cross-channel campaign management. Emailvision prides itself on its global support network and helping clients like Unilever and Cisco achieve their marketing goals.
This document provides insights into online travel and tourism trends in the UK. It finds that a small number of generic keywords like "holidays" and "flights" drive over 50% of search volume. It also finds that searches including "cheap" account for 46% of top search terms. Additionally, it shows that organic rankings on page 1 are critical for success and that social media engagement is an important factor.
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This document provides insights into trends in the UK online travel and tourism industry. It finds that a small number of generic keywords like "holidays" and "flights" drive over 50% of search volume. It also finds that searches including the term "cheap" account for 46% of the top search terms. Additionally, it shows that organic rankings on the first page of search results are critical for success in both search and online traffic.
Latest findings from our 'Online Travel & Tourism' intelligence report, which was presented by Chief Commercial Officer, Glen Conybeare, at Travolution Summit on 22nd November 2012.
The document is a weekly sales target activity report that provides performance metrics for various product lines at a site. It includes metrics such as actual volume, points earned towards targets, percentage completion of targets, and variances from weekly and monthly targets. Overall, the site earned 3.3 points, which was 185.9% of its weekly target and fell short of its monthly target by 183 points.
Washington D.C. Internship portfolio, work samplesSatu Hermunen
The document outlines the process for developing and analyzing media programs at an organization. It includes 10 steps: 1) coming up with an idea, 2) testing the idea in a survey, 3) analyzing survey results, 4) creating a program, 5) finding a publication outlet, 6) creating an advertisement, 7) publication release, 8) processing orders, 9) analyzing order reports, and 10) other work projects like iTunes labeling and mail testing. Several pages provide analysis of survey results including satisfaction rates by age group, gender, and aspects of programs. Factor analysis identifies possible areas for cross-selling programs.
Communicated discounts (drinks wo alccols) 2017 2016HIPERCOM
The document analyzes data on communicated discounts (CODI) used to promote products in retail stores across 8 countries in Europe. Some key findings include:
- CODI (communicated discounts) are used for 85% of promotions in some markets to dramatize deals and impact consumer price perception. Discounts can range from a few percent to over 70% off.
- The frequency of CODI use does not correlate with market size. Countries like Russia and Slovenia use CODI for 80% of drink promotions.
- From 2016 to 2017, discount levels remained similar in most countries, though Russia saw discounts increase significantly from -20% to -35%.
- Countries have varying structures of
This document provides an internet marketing strategy for 2011. It notes that 81% of U.S. adults now use social media and traditional media is struggling. Search engine optimization, social media, paid search, mobile, and email are identified as top internet marketing tactics. The document also discusses tracking website traffic sources and goals, optimizing landing pages, and leveraging social media and other channels to drive engagement and traffic. Key recommendations include creating an internet marketing strategy document, prioritizing SEO over paid search, increasing content and analytics efforts, and testing website usability.
Proxama is a mobile proximity commerce and payments company that offers two main platforms: 1) A digital payments solution that enables contactless mobile payments for banks and card processors, and 2) TapPoint, a mobile proximity marketing platform that connects physical assets to mobile users to increase engagement and sales. Loka is Proxama's proximity marketing app that sends targeted messages to users based on their location near physical stores to drive more in-store commerce. The document discusses how Loka can benefit both retailers looking to attract more customers into their stores and cities looking to increase footfall by delivering relevant local information and deals to app users on the go.
VisitNorwich launched a marketing campaign called "City of Stories" to increase consideration of Norwich as a tourism destination and change negative perceptions. The campaign told real stories about Norwich's history, culture, and attractions through twelve chapters distributed online and in partnerships. It successfully reached over 1.4 million people, generated over £100,000 in free media coverage, and inspired many new visitors to plan future trips to Norwich. Going forward, VisitNorwich will focus on developing Norwich's brand and continuing to leverage partnerships to promote the city through shared stories.
P&G has managed complexity by treating each of its 300+ brands as standalone businesses, with dedicated brand managers. Each brand manager has clear objectives to build brand value primarily through effective communication and advertising strategies. While marketing and communications have become increasingly complex, P&G has found success by keeping brand management and objectives simple.
CIM Spring Marketing Conference 2015
From Segments to Fragments: Conflicting economic signals and their implications for marketers. Paul Flatters, Trajectory
The document outlines best practices for running successful paid search campaigns. It discusses the key elements of a campaign including keywords, ads, and landing pages. It emphasizes the importance of thorough keyword research, writing targeted ads, and optimizing landing pages. The presentation also stresses setting objectives, tracking campaign performance, and continually testing and optimizing keywords, ads, and landing pages based on results. The overarching goal is to spend time on elements like keyword research and testing in order to improve campaign performance over time.
The document discusses the importance of social media for marketers. It notes that the number of users on major social media platforms like Facebook, YouTube, and Twitter has grown dramatically since 2008. The presentation emphasizes that having a passive social media presence by maintaining profiles on key networks is a "MUST" for marketers. It also recommends regularly interacting with others on social media through comments, sharing content, and listening to what people say as a "SHOULD." Additional optional tactics include paid social media advertising.
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In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.