To make email marketing campaigns more engaging, marketers should: 1) Use comprehensive email builders to create, optimize, and analyze email content. 2) Segment subscriber lists to personalize content and make it more relevant. 3) Personalize content and show subscribers that you care by tailoring messages to their needs. 4) Make emails matter by considering tone, timing, and message to respect the recipient's time.

1. to Make Your Email
Marketing Campaign
More Engaging
6 Tips

2. COMPREHENSIVE
EMAIL BUILDER
Marketerscanuse
comprehensiveemailbuilders
tocreate,optimize,andanalyze
theiremailcontent.

3. Statistics on Email Marketing
B2B B2C
Emails that have an action perform
3x better
Email is preferred communication
for 86% of professionals
Emojis in subject lines accounted
for a 56% increase in open rates
Statistics from https://blog.hubspot.com/marketing/email-marketing-guide
78% of consumers have
unsubscribed due to brand
sending too many emails
Over 90% of consumers check
emails daily
Email Marketing Benefits
2/3 customers made a purchase because of email marketing
For customer acquisition, email is 40X more effective than
Facebook and Twitter combined
YOU own the channel, so YOU decide what and when to send

4. SEGMENT
SUBSCRIBER LIST
Listofsubscriberscanbe
segmentedtopersonalizecontent.
Contentcanthenbemademore
relevantandintentional.

5. PERSONALIZE
AND CARE
Emailmarketingmeanskeeping
youraudienceinmind. By
personalizingcontentand
tailoringittotheirneedsyou
showthatyoucare.

6. MAKE IT
MATTER
Beconsiderateofyour
audience'stimeand
attention. Payingattention
tothetone,timing,andthe
messagethatisbeingsent.

7. CALL TO
ACTION (CTA)
Byincludingacalltoaction
(CTA)button,youcan
increasepotentialvisitorsto
yoursiteandwidenyour
audiencebase.
HEREHERE
CLICK

8. READABILITY
Notallemailsarebeingreadona
desktop. Tailoremailstobe
readableandeasilyscannableon
variousdevices,specificallyon
mobiledevices.

9. https://contentmarketinginstitute.
com/2019/12/email-tips-2020/

10. Sources
https://blog.hubspot.com/marketing/email-marketing-examples-list
https://www.marketingweek.com/email-marketing/
https://contentmarketinginstitute.com/2019/12/email-tips-2020/
https://contentmarketinginstitute.com/2020/04/email-marketing-crisis-
examples/
https://www.campaignmonitor.com/blog/email-
marketing/2018/05/how-to-send-email-for-eight-second-attention-span/
https://blog.hubspot.com/marketing/email-marketing-guide