"Email Campaigns: Anatomy 101
With all the buzz about social media and social networks, sometimes we forget that email is still king when it comes to communicating with our supporters and constituents. Even across different age and community demographics, email is a key component of your outreach and fundraising efforts.
To make it work for your fundraising and advocay goals, though, you'll need to be strategic about how you use email as part of your communications strategy.
This presentation covers:
* What makes a campaign a ""campaign"" anyway?
* Tips and Templates for your email campaign plan
* How to track your campaign with metrics
* Where to get more help
Intended for: nonprofit staff and leaders who want to jump-start or improve their email communications strategy. This session is best for beginners in nonprofit communications and fundraising roles. Come with your questions, examples, and colleagues!"