The document provides content ideas for email marketing campaigns. It begins by introducing the authors as email marketing experts and consultants. The main section lists various types of content that can be used in emails, such as how-to guides, tips, third party content, case studies, interviews, and more. It suggests formats like articles, videos, and infographics. The document concludes by recommending best practices like including calls-to-action and reusing content, and advertising additional services from the authors' company.

1. Email Marketing
Content Ideas
Tamara
Gielen
&
Kath
Pay
Email
Marke4ng
Experts
@
Plan
to
Engage

2. About the authors
Tamara
Gielen
and
Kath
Pay
are
the
founders
of
Plan
to
Engage,
a
company
that
provides
consul4ng,
training
and
coaching
services
to
businesses
that
Contact
us:
want
to
op4mise
and
Belgium:
+32
477
666
930
increase
conversions
from
UK:
+44
777
153
5182
their
email
and
social
hello@PlanToEngage.com
media
marke4ng
efforts.
www.PlanToEngage.com
©2011
Plan
To
Engage
–
all
rights
reserved
–
www.PlanToEngage.com
2

3. Content
crea4on
is
one
of
the
many
tasks
that
email
marketers
have
to
be
good
at
these
days.
Good
content
means
more
engaged
subscribers,
more
social
sharing
of
your
content
(which
will
aWract
new
subscribers)
and
ul4mately
more
leads
and
customers.
This
list
of
content
ideas
will
help
you
brainstorm
and
develop
content
that
your
target
audience
values
and
acts
upon.
©2011
Plan
To
Engage
–
all
rights
reserved
–
www.PlanToEngage.com
3

4. How-to’s and Tips
1. A
step-­‐by-­‐step
guide
on
how
to
do
something.
2. A
short
4p
to
help
your
audience
be
more
successful.
3. Common
mistakes
and
pi[alls
and
how
to
overcome
them.
4. A
list
of
reasons
why
they
should
do
something.
©2011
Plan
To
Engage
–
all
rights
reserved
–
www.PlanToEngage.com
4

5. 3rd Party Content
5. Refer
to
someone
else’s
ar4cle
and
give
your
opinion
on
the
maWer.
6. Feature
the
results
of
industry
research
and
add
your
perspec4ve.
7. Links
to
interes4ng
ar4cles
that
you
found
on
the
internet.
8. Conference/webinar
takeaways.
©2011
Plan
To
Engage
–
all
rights
reserved
–
www.PlanToEngage.com
5

6. More Content Ideas
9. Research/Survey
Results
10.
Do’s
and
Don’ts
11.
Industry
Sta4s4cs
&
Benchmarks
12.
Case
studies
13.
Tes4monials
14.
Interviews
with
an
expert
15.
Response
to
a
frequently
asked
ques4on
16.
Product
reviews
©2011
Plan
To
Engage
–
all
rights
reserved
–
www.PlanToEngage.com
6

7. More Content Ideas
10.
De-­‐bunk
common
myths
about
your
industry/product.
11.
Interview
a
customer.
12.
Pictures
of
a
recent
event.
13.
Run
a
contest.
14.
Ask
your
subscribers
to
provide
content.
15.
Describe
some
prac4cal
uses
for
your
product/service.
©2011
Plan
To
Engage
–
all
rights
reserved
–
www.PlanToEngage.com
7

8. Content Formats
• Ar4cle/Blog
Post
Tip:
Most
email
clients
do
not
• Video/Screencast
support
streaming
video,
• Slideshow
audio
or
any
other
form
of
rich
media.
• Infographic
For
video’s,
slideshows
and
• Cartoon
audio,
we
recommend
using
an
image
with
a
big
play
• List
of
links
buWon
and
a
text
link
that
• Audio/Podcast
links
to
your
content
on
your
website
or
blog.
©2011
Plan
To
Engage
–
all
rights
reserved
–
www.PlanToEngage.com
8

9. Some Final Thoughts
• Include
a
call-­‐to-­‐ac4on
for
more
informa4on
with
each
content
piece
you
develop.
• Include
a
teaser
to
the
content
in
the
newsleWer
with
a
link
back
to
your
website/blog
where
they
can
find
the
en4re
ar4cle/blog
post/video…
©2011
Plan
To
Engage
–
all
rights
reserved
–
www.PlanToEngage.com
9

10. Some Final Thoughts
• Don’t
be
afraid
to
re-­‐purpose
content
from
your
blog
or
your
website.
• Don’t
be
afraid
to
re-­‐use
old
content,
if
it
is
s4ll
relevant.
• Set
an
editorial
calendar
and
s4ck
to
it.
©2011
Plan
To
Engage
–
all
rights
reserved
–
www.PlanToEngage.com
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11. Download 50 Simple
but Highly Effective
Email Marketing Tips:
www.PlanToEngage.me

12. How we can help you:
• Email
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• Over-­‐the-­‐Phone
Consulta4on
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Marke4ng
Strategy
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