Everything you always wanted to know about email marketing - in 20 minutes

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The document discusses email marketing best practices based on a presentation by Tamara Gielen, an expert in digital communications. It covers key elements of successful email campaigns like subject lines, headlines, copywriting tips, and call-to-action buttons. Additionally, it discusses building an engaged email list through visibility on websites and social media, emphasizing what's in it for subscribers and an easy sign-up process. New subscribers should also receive a welcome series to encourage ongoing engagement with senders.

Marketing Technology Business

Everything you always wanted to
know about email marketing
- in 20 minutes 
Tamara Gielen - @tamaragielen

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Who is Tamara Gielen?
• @tamaragielen
• 15+ years of experience in
digital communications
• Author of “Be Relevant”
www.b2bemailmarketing.com
• Co-founder of Bizcamp.be
www.bizcamp.be
Next edition: Kortrijk, 3 June

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Brands I’ve worked with

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Upcoming courses
Brussels, 2 June 2014
Advanced email marketing masterclass
Antwerp, 18 June 2014
Turning visitors into customers – a roadmap
to B2B marketing automation
http://training.plantoengage.com

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
The “envelope”
Sender name Subject line
Preview Pane

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
8 approaches for subject lines
1. Ask a question
2. Make it sound urgent
3. Be specific
4. Include a call-to-action
5. Announce something
6. How to…
7. Use numbers
8. Peak their curiosity

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Strong Headline & Call to Action

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Is your copy scannable?

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
How to get your message across
• Keep it simple – don’t make them think
• Write for a 12-year-old
• No needless repetition
• Keep it short

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Keep it short!
• Short sentences (12 words on average)
• Short paragraphs (3 sentences max)
• Subtitles
• Bullet points

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
How to write a
persuasive call-to-action
Ask yourself 2 questions:
1. What is my prospect’s motivation for
clicking this button?
2. What is my prospect going to get, when
he/she clicks this button?

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Don’t hide the CTA in an image

When it comes to building a quality
list…

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
4 fundamental elements
Visibility WIIFM
Ease of
use
Welcome

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Visibility

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Beyond your website

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Use Facebook status updates

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Tweet about it

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
What’s in it for me?

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Ease of use

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Short is better than long
Short (5)
Conversion: 13.4%
Cost per: $31.24
Medium (7)
Conversion: 12.0%
Cost per: $34.94
Long (9)
Conversion: 10.0%
Cost per: $41.90

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Welcome New Subscriber

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Activation / Onboarding
Day 1 Day 3 Day 5

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Activation / Onboarding
Day 8 Day 12 Day 15

©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com
Questions?
Contact me:
Email: Tamara@PlanToEngage.com
Phone: 0477 666 930
Web: www.PlanToEngage.com
Connect with me:
Twitter: @tamaragielen
Linkedin: www.linkedin.com/in/tamaragielen

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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

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At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy. I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social

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This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.

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Everything you always wanted to know about email marketing - in 20 minutes

1. Everything you always wanted to know about email marketing - in 20 minutes  Tamara Gielen - @tamaragielen

2. ©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com Who is Tamara Gielen? • @tamaragielen • 15+ years of experience in digital communications • Author of “Be Relevant” www.b2bemailmarketing.com • Co-founder of Bizcamp.be www.bizcamp.be Next edition: Kortrijk, 3 June

4. ©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com Upcoming courses Brussels, 2 June 2014 Advanced email marketing masterclass Antwerp, 18 June 2014 Turning visitors into customers – a roadmap to B2B marketing automation http://training.plantoengage.com

5. Elements to success

7. ©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com 8 approaches for subject lines 1. Ask a question 2. Make it sound urgent 3. Be specific 4. Include a call-to-action 5. Announce something 6. How to… 7. Use numbers 8. Peak their curiosity

10. ©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com How to get your message across • Keep it simple – don’t make them think • Write for a 12-year-old • No needless repetition • Keep it short

12. ©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com How to write a persuasive call-to-action Ask yourself 2 questions: 1. What is my prospect’s motivation for clicking this button? 2. What is my prospect going to get, when he/she clicks this button?

14. When it comes to building a quality list…

16. Visibility

22. What’s in it for me?

25. Ease of use

27. ©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com Short is better than long Short (5) Conversion: 13.4% Cost per: $31.24 Medium (7) Conversion: 12.0% Cost per: $34.94 Long (9) Conversion: 10.0% Cost per: $41.90

28. Welcome

33. ©2014 Plan To Engage – all rights reserved – www.PlanToEngage.com Questions? Contact me: Email: Tamara@PlanToEngage.com Phone: 0477 666 930 Web: www.PlanToEngage.com Connect with me: Twitter: @tamaragielen Linkedin: www.linkedin.com/in/tamaragielen

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