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3:00 PM
KIRSTY WINTER
B2B LEAD GENERATION – WHY EMAIL
MARKETING IS STILL KING!
EMAIL MARKETING HASN’T SURVIVED, IT’S
THRIVED
• Email is still the most
common use of the internet
ahead of search engines,
social media and apps
• 55% of all emails are now
opened on a mobile
• “Email ROI has increased by
3200%”email360
WHAT IS EMAIL USED FOR?
• Building your prospect lists by
gaining subscriptions lists from sign
up forms & gated content
• Gain new customers by promoting
products/services
• To build customer lists
ENGAGING WITH CUSTOMERS
• New products/services
• Newsletters
• Hints/tips/advice
• Offers/promotions
• Invitations
EMAIL MARKETING TOP TIPS
• Alias & sender ID
• Mobile optimisation
• Split test
• Send to smaller, targeted audience
• Have a clear purpose and CTA
• Use a landing page
• Emojis
PROSPECT LISTS- GETTING IT
RIGHT
• In house research team making over 20,000
update calls per month.
• Live Credit Feed
• Email bounce backs
• Closed loop returns
• Client requests
OUR EMAIL SERVICES
• Fully updated, live data
• Developed in house, state-of-the-
art email marketing platform
• Dedicated team of tech geniuses,
expert designers & copywriters
• Innovative 5 point strategy
• 98% deliverability rate
• Over 60,000 sales leads
• Developed by Insight Data’s
in-house software team and
integrates fully with
Salestracker.
• Everything in one place
• Bypasses import difficulties
usually associated with
bought in prospect lists.
NOT JUST ONE SOLUTION
WANT MORE INFORMATION?
Please talk to a member of the team!

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B2B lead generation – Why email marketing is still king!

  • 1. 3:00 PM KIRSTY WINTER B2B LEAD GENERATION – WHY EMAIL MARKETING IS STILL KING!
  • 2. EMAIL MARKETING HASN’T SURVIVED, IT’S THRIVED • Email is still the most common use of the internet ahead of search engines, social media and apps • 55% of all emails are now opened on a mobile • “Email ROI has increased by 3200%”email360
  • 3. WHAT IS EMAIL USED FOR? • Building your prospect lists by gaining subscriptions lists from sign up forms & gated content • Gain new customers by promoting products/services • To build customer lists
  • 4. ENGAGING WITH CUSTOMERS • New products/services • Newsletters • Hints/tips/advice • Offers/promotions • Invitations
  • 5. EMAIL MARKETING TOP TIPS • Alias & sender ID • Mobile optimisation • Split test • Send to smaller, targeted audience • Have a clear purpose and CTA • Use a landing page • Emojis
  • 6. PROSPECT LISTS- GETTING IT RIGHT • In house research team making over 20,000 update calls per month. • Live Credit Feed • Email bounce backs • Closed loop returns • Client requests
  • 7. OUR EMAIL SERVICES • Fully updated, live data • Developed in house, state-of-the- art email marketing platform • Dedicated team of tech geniuses, expert designers & copywriters • Innovative 5 point strategy • 98% deliverability rate
  • 8. • Over 60,000 sales leads • Developed by Insight Data’s in-house software team and integrates fully with Salestracker. • Everything in one place • Bypasses import difficulties usually associated with bought in prospect lists. NOT JUST ONE SOLUTION
  • 9. WANT MORE INFORMATION? Please talk to a member of the team!