7. eCRM Database ODP B.I. D/base Web Analytics Data ESP OR
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9. Maximise customer lifetime value by targeting behaviour Customer lifetime value Time Increased value with behavioural lifecycle marketing Traditional customer lifecycle email marketing Acquire Convert Develop Retain Reactivate Abandoned basket Welcome X-sell Profile driven offers Nursery Win back Re-engagement Newsletters
10. How the combined strategies work Visitors Browsers Info Gathering Comparing Basket Abandon Engagement is the first stage of any journey Purchase Drop off communications Browser programme Brand reinforcement and USPs Competitor Positioning Basket Abandonment Engagement