The document is a presentation on personalization in direct marketing. It provides examples of how to personalize direct marketing communications by including name, interests, gender, age, location, purchase history and message frequency preferences. Personalizing with 2-6 data points can double response rates for email campaigns, and personalizing with 7 or more data points can triple responses. For direct mail, personalization can increase response rates by up to 20%. It provides tips on personalization including using accurate customer data, testing different approaches, and embedding relevant facts instead of overusing the recipient's name.
So you have a list of leads that are ready to be contacted for an appointment but are anxious about not being able to secure a meeting with them? Then this whitepaper is for you
Email marketing is a tool that every business owner should utilize to build brand awareness, customer loyalty, and lead generation. But it isn’t as simple as launching a campaign every month and hoping for the best, and there certainly isn’t a one size fits all approach to developing a strategy that actually gets more customers in the door.
Your product is unique, your customer base is unique and your email campaigns must be tailored to reflect the distinctiveness that is your brand and audience. It is important for business owners to develop and test every tool that they have at their disposal so that the strategy they use can be refined to reflect changes in technology and consumer culture.
Email marketing is a tool with measurable results and in this day and age, it is imperative for business owners to regularly test their strategy to ensure that they are keeping up with their competitors. The key to getting the most out of email marketing is first understanding each element that makes up a single campaign, testing those elements regularly, and applying the information yielded to build an effective strategy.
4 BEST ways to turn sales emails into phone discussionsTom Mallens 📈 💯
How to write effective emails that translate naturally into sales conversations on the phone.
This PDF is for Birmingham sales people, MDs, managers, sales managers, directors and business owners committed to successful selling.
Tom Mallens
A-Player Sales Team Development in Birmingham and the Midlands
Coaching. Consulting. Training >>> People. Processes. Plans
Tel: +44 (0)121 222 5590
How To Create The Perfect Outbound Email CampaignGuessBox
http://guessbox.io - This comprehensive guide explains the fundamentals of outbound email in the B2B. You will learn how to write high converting email copy, how to quickly choose engaging subject lines and what to do before and after in order to get the most value of email marketing.
So you have a list of leads that are ready to be contacted for an appointment but are anxious about not being able to secure a meeting with them? Then this whitepaper is for you
Email marketing is a tool that every business owner should utilize to build brand awareness, customer loyalty, and lead generation. But it isn’t as simple as launching a campaign every month and hoping for the best, and there certainly isn’t a one size fits all approach to developing a strategy that actually gets more customers in the door.
Your product is unique, your customer base is unique and your email campaigns must be tailored to reflect the distinctiveness that is your brand and audience. It is important for business owners to develop and test every tool that they have at their disposal so that the strategy they use can be refined to reflect changes in technology and consumer culture.
Email marketing is a tool with measurable results and in this day and age, it is imperative for business owners to regularly test their strategy to ensure that they are keeping up with their competitors. The key to getting the most out of email marketing is first understanding each element that makes up a single campaign, testing those elements regularly, and applying the information yielded to build an effective strategy.
4 BEST ways to turn sales emails into phone discussionsTom Mallens 📈 💯
How to write effective emails that translate naturally into sales conversations on the phone.
This PDF is for Birmingham sales people, MDs, managers, sales managers, directors and business owners committed to successful selling.
Tom Mallens
A-Player Sales Team Development in Birmingham and the Midlands
Coaching. Consulting. Training >>> People. Processes. Plans
Tel: +44 (0)121 222 5590
How To Create The Perfect Outbound Email CampaignGuessBox
http://guessbox.io - This comprehensive guide explains the fundamentals of outbound email in the B2B. You will learn how to write high converting email copy, how to quickly choose engaging subject lines and what to do before and after in order to get the most value of email marketing.
The template follows Email Sales Copy best practice to convert more subscribers into customers. Customise this proven email sale copy template to suit your products and services.
We have always wanted to have an example buyer persona, but our clients would never allow their competitors to have access to such valuable insights. We can’t argue with that.
So we developed the following persona without a client in mind. We built it by interviewing marketers about their decision to buy an email marketing solution.
Please note that one important aspect of this persona is far more valuable when it is not an example. The Perceived Barriers insight for a real persona reveals the reasons that buyers do not choose the solution you are marketing. This is often one of the most actionable aspects of the buyer persona, identifying opportunities to build sales and marketing strategies that overcome your buyer’s objections. We couldn’t capture those insights without choosing a specific email marketing solution for our example.
We hope that this example buyer persona will help you to understand why the 5 Rings of Buying Insight™ are rapidly becoming the standard framework for B2B and B2C buyers of medium-to-high consideration products, services and solutions.
Who doesn’t like a good conversation? When you meet someone, how they spoke, what conversations you had will be the first things that would attract you and that which you will remember for the longest. This happens with brands too. And brands understand this. This is why conversational marketing is increasingly becoming a phenomenon.
A lot of things have changed from 2020 to 2021. Now, several brands have already shifted to digital platforms and are performing amazingly with their digital marketing and advertising.
doitmarketing, doit marketing, small business marketing: 21 secrets of simple marketing success by marketing speaker and marketing coach David Newman. FREE resources online at http://www.doitmarketing.com
3 Rules For Giving and Getting Great ReferralsTom Fox
Referrals fill the sales pipeline but how do you get, and give GREAT REFERRALS? Here are traits of great givers and "getters" and 3 rules to follow to fill your pipeline with prosperity.
If you are selling a service you are selling the invisible. How do you sell that? You are selling a promise of something. As the customer, we are often nervous because before we visit a new doctor, architect or use a new accountant. You are unsure if what they are going to deliver what they appear to promise. We often doesn’t know the cost before we talk with you. There is a lot of unknowns and for us, the potential customers. Even if you sell a product that has features and benefits you usually have a service component and customer experience opportunity. There are no guarantees. However we try and reduce these risks by understanding how much we can trust the service provider and what they deliver.
Service is around building relationships. It is a why of thinking like a customer to ensure you can build a great connection and meet your customers needs.
The template follows Email Sales Copy best practice to convert more subscribers into customers. Customise this proven email sale copy template to suit your products and services.
We have always wanted to have an example buyer persona, but our clients would never allow their competitors to have access to such valuable insights. We can’t argue with that.
So we developed the following persona without a client in mind. We built it by interviewing marketers about their decision to buy an email marketing solution.
Please note that one important aspect of this persona is far more valuable when it is not an example. The Perceived Barriers insight for a real persona reveals the reasons that buyers do not choose the solution you are marketing. This is often one of the most actionable aspects of the buyer persona, identifying opportunities to build sales and marketing strategies that overcome your buyer’s objections. We couldn’t capture those insights without choosing a specific email marketing solution for our example.
We hope that this example buyer persona will help you to understand why the 5 Rings of Buying Insight™ are rapidly becoming the standard framework for B2B and B2C buyers of medium-to-high consideration products, services and solutions.
Who doesn’t like a good conversation? When you meet someone, how they spoke, what conversations you had will be the first things that would attract you and that which you will remember for the longest. This happens with brands too. And brands understand this. This is why conversational marketing is increasingly becoming a phenomenon.
A lot of things have changed from 2020 to 2021. Now, several brands have already shifted to digital platforms and are performing amazingly with their digital marketing and advertising.
doitmarketing, doit marketing, small business marketing: 21 secrets of simple marketing success by marketing speaker and marketing coach David Newman. FREE resources online at http://www.doitmarketing.com
3 Rules For Giving and Getting Great ReferralsTom Fox
Referrals fill the sales pipeline but how do you get, and give GREAT REFERRALS? Here are traits of great givers and "getters" and 3 rules to follow to fill your pipeline with prosperity.
If you are selling a service you are selling the invisible. How do you sell that? You are selling a promise of something. As the customer, we are often nervous because before we visit a new doctor, architect or use a new accountant. You are unsure if what they are going to deliver what they appear to promise. We often doesn’t know the cost before we talk with you. There is a lot of unknowns and for us, the potential customers. Even if you sell a product that has features and benefits you usually have a service component and customer experience opportunity. There are no guarantees. However we try and reduce these risks by understanding how much we can trust the service provider and what they deliver.
Service is around building relationships. It is a why of thinking like a customer to ensure you can build a great connection and meet your customers needs.
Your brand is the image you portray of your business and yourself. It is the way others perceive you. This includes prospects, customers and even competitors. The good news is you can decide how you want to be portrayed. This e-guide offers 5 quick ways that can help you build your brand.
Your brand is the image you portray of your business and yourself. It is the way others perceive you. This includes prospects, customers and even competitors. The good news is you can decide how you want to be portrayed. This e-guide offers 5 quick ways that can help you build your brand.
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Personalization Everywhere! Create a Personalization StrategyHull
Create a Personalization Strategy for your business. Follow this 5-part framework to implement personalization with your existing tools, teams, data and content.
Addressed Admail is a strategy of direct mail that you can use for your business. It is often more personal and helps keep in contact with your existing clients. Learn about Direct mail and how addressed admail can help your business grow.
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The second presentation from the "Direct Marketing Tips" set shows you how to organize in a better way the data gathering for your customers' database.
This is the first material from the "Direct Marketing Tips" series, published by Mediapost Hit Mail. Its aim is to demonstrate the vital importance of an own database with customers for every business and the ways it could be used for boost sales.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
#7 - Personalization
1. From Me to You
Personalization in Direct Marketing
Attn. Mr. John Smith
Managing Director
Smith Luxury JSC
Direct Marketing tips by Mediapost Hit Mail
#7
Smith Luxury logo
2. Dear Firstname,
Dear John,
As a Managing Director at Smith Luxury JSC you know well what direct marketing is all about.
It’s about better results.
You know you need better results. But who can deliver them - without the hassle, and without the
doubt of biased analysis and money spent for almost nothing.
Take a look in the services Mediapost Hit Mail is offering.
We do all the things you'd expect. Direct mailings, e-mails, SMS’s, calls, database building and
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you need it? Packing up your promotional materials and delivering them properly? Just try us.
With us you'll profit from some of the most ambitious direct marketers in Bulgaria - working for
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with us in person, not through layers of smiling receptionists and boring presentation meetings,
without the frills - but with better results.
If it's anything to do with a better return on the direct marketing investment of Smith Luxury
JSC, we can help. You’ll use the whole potential of your customer database. And even more, we’ll
make it grow extensively.
John, why not try it for yourself? Just test what we do against what you're running. In some
cases overnight, in others over a weekend. In all cases as fast as you need it. We work on any
basis you’d like.
Except one. No speculative work. It's Mediapost Hit Mail. We do direct marketing.
Best regards,
Hristo Radichev, Country Manager
P.S. We’d like to get your results where they ought to be. We’ve done it for others, why
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3. Personalization is on the
cornerstone of the DM belief
The letter you’ve just read is an example of personalization in
direct marketing. This means using data elements in such a way
that the prospect or customer feels recognized. One of the three
graces of direct marketing, as Drayton Bird explains, is that you
can refer to your customers as individuals. That’s why its
effectiveness is so impressive.
You can personalize by many
features.
Some of them are: name(s),
interests, gender, age, location,
prior purchase history and
message frequency preference.
4. Why Personalizing is Important?
It creates a relationship between you
and your prospects/ customers;
It increases credibility and trust;
It differentiates you from your
competitors.
5. Personalization in direct marketing
Including personalized return address labels for recipients
to keep and use.
Creating solicitations referencing a prior purchase of
“Product X.”
Adding personalized salutations on self-mailers and letters.
Including personalized expiration dates for memberships or
subscriptions.
Printing the specific interest expressed by a member or
customer in prior interactions.
Employing handwritten envelopes and lift messages.
7. e-mail campaigns
Customer response rates
double when 3 to 6 perso
elements are used in
communication.
And triple when 7 or more
data elements are used.
Personalization can also affect a customer's willingness to remain
subscribed to a company's opt-in database.
Messages that are not personalized receive a 0.7 percent unsubscribe
rate, while the highest level of personalization decreases unsubscribe
rates to 0.2 percent.
8. For direct mailing campaigns:
Research made by Direct Marketing Association
(DMA) proves that personalizing your direct mail
can lift your response rates by
9. What always works?
1. Differentiation based on the gender e.g. in
salutation;
2. Using expression "you, yours" etc. (could be
more formal like "yours”, “sir”, “madam“);
3. Letter should be written in first person;
4. It should be signed by a real person.
People talk to people.
10. Our 5 personalization tips:
1. Always be sure you are using clear database - one with no
mistakes and in line with your level of relationship with
recipients; wrong personalization makes people angry.
2. Use as much as you know about your customers for the
personalization;
3. Test various personalization types;
4. Have in mind you are talking to real intelligent people;
personalize carefully and keep your tone right - don’t be
funny about serious things.
5. Whatever type personalization you are using, make it look
like you are speaking directly to each person you are
contacting.
11. A point to remember
Personalization doesn't mean plastering clients/
prospects’ names in every corner of the mail.
James, as a full service dealer we have products and services to
James, as a full service dealer we have products and services to
help you design, furnish and install workstations, reception areas
help you design, furnish and install workstations, reception areas
and conference rooms. James, we are networked with wholesalers and
and conference rooms. James, we are networked with wholesalers and
distributors throughout the country to offer you an extensive range
distributors throughout the country to offer you an extensive range
of products to meet all of your needs, Mr. Smith, and at a price
of products to meet all of your needs, Mr. Smith, and at a price
that is guaranteed to fit your budget. And, James, we will
that is guaranteed to fit your budget. And, James, we will
personally deliver and install your office furniture for you so
personally deliver and install your office furniture for you so
your project is done correctly, on-time and on-budget.
your project is done correctly, on-time and on-budget.
Personalization means embedding in the text of our
appeals certain relevant and important facts we
know about them.
12. More to come:
1. Why Do You Need Your Own Database?
2. How to Build a Database?
3. How to Manage Your Database?
4. How to Segment your Customers?
5. Tests - How to Run and Analyze Them?
6. The Deliverability Problem
7. Personalization
8. Online & SMS Promotions
9. Useful Direct Marketing Tips
10. How to Launch Your CRM Program?
11. The Advantages of Direct Marketing (Summary)
14. Our contacts:
9 Sveti Sedmochislenitsi Str.,
Sofia 1421, Bulgaria
Phone: (+359) 2 962 86 29
Fax: (+359) 2 962 86 29
Mobile: (+359) 885 360 715
E-mail: office@mediaposthitmail.bg
Web: www.MediapostHitMail.bg
just one more...
15. Dear reader,
I hope you’ve enjoyed the seventh presentation in the “Direct
Marketing Tips” series. This time we got more direct in order to
demonstrate the power of personalization. Doesn’t matter if you
liked this approach or not - please share your opinion on it with us
via e-mail at
office@mediaposthitmail.bg,
or call us (+359 885 360 715). When you do, we'll send you a
valuable incentive: you will get all the presentations as soon as
they are available. Ready to be used in your company’s office.
Thanks!
Hristo Radichev
Country Manager, Mediapost Hit Mail
P.S. And if you have a friend or colleague who you think would
like to meet us in person, please send us their e-mail as well.